Byju's is a digital education platform that offers personalized learning programs for K-12 students and competitive exam preparation. It uses original content, videos, animations and simulations to make learning visual and contextual. Byju's flagship app provides educational content for classes 4 to 12 and training for exams like IIT-JEE and NEET. While Byju's claims over 15 million users, issues include high prices, employee stress, and frequent sales escalations prioritizing profits over satisfaction.
Byju's is a digital education platform that offers personalized learning programs for K-12 students and competitive exam preparation. It uses original content, videos, animations and simulations to make learning visual and contextual. Byju's flagship app provides educational content for classes 4 to 12 and training for exams like IIT-JEE and NEET. While Byju's claims over 15 million users, issues include high prices, employee stress, and frequent sales escalations prioritizing profits over satisfaction.
Original Description:
Organisation theory of value based approach model of nestle
Byju's is a digital education platform that offers personalized learning programs for K-12 students and competitive exam preparation. It uses original content, videos, animations and simulations to make learning visual and contextual. Byju's flagship app provides educational content for classes 4 to 12 and training for exams like IIT-JEE and NEET. While Byju's claims over 15 million users, issues include high prices, employee stress, and frequent sales escalations prioritizing profits over satisfaction.
Byju's is a digital education platform that offers personalized learning programs for K-12 students and competitive exam preparation. It uses original content, videos, animations and simulations to make learning visual and contextual. Byju's flagship app provides educational content for classes 4 to 12 and training for exams like IIT-JEE and NEET. While Byju's claims over 15 million users, issues include high prices, employee stress, and frequent sales escalations prioritizing profits over satisfaction.
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Durga babu
Shiva kumar Think and Learn Pvt Ltd ( Byjus - the Learning app)
Byju's is a digital education platform that offers personalized learning
programs for K-12 students and competitive exams.
The company's platform makes use of original content, watch-and-
learn videos, rich animations and interactive simulations.
It makes learning contextual, visual and practical, enabling
individual students to receive a personalized educational experience. Products/Service: Their flagship product is a smartphone app named BYJU'S-The Learning App that has been made available since August 2015. The App serves educational content mainly to school students from classes 4 to 12. The company trains students for competitive examinations in India such as IIT- JEE, NEET, CAT, IAS as well as for international examinations such as GRE and GMAT. The main focus is on mathematics and science, where the concepts are visually explained in context using modern digital animations and moving illustrations, all embedded within short videos (15–20 minutes long). The firm reports over 15 million users overall and about nine lakh paid subscribers on an annual basis and an annual retention rate of about 90%. Organizational Theory Framework Value Creation/ Appreciation
Organization Customers Employees Value Investors Value Infusion Distribution Suppliers
Government Functionalities : Efficiency: Responsiveness: It is of one time investment and creating value with It has video lectures of 4 to 12 and material for every reproduction so economically effective competitive exams Employees have to do makes sales of 8 lakhs with India is having great market and scope for an salary of 50k for month, this is also most effective services related to education use of labor Quality of output or service provided is not up to The forward and backward integration with the mark with the price they are offering Lenovo, Samsung, I pad and transport
Integrity: Adaptability: Byjus is lacking in integrity on organization purpose Byjus is using animation for better understanding of with its aggressive sales strategy content. The only motivation that is monetary benefits, it Byjus is updating the content to stay ahead of lacks in creating environment to Work competition, and using aggressive marketing and sales strategy for sales The employee turn over rate is too high Structure: 1. Division of Labour 2. Integration of Mechanisms 3. Decision Making Authority 4. Boundaries/Scope Hiring and Managing:
Hiring procedure is decided based on role:
Sales, Marketing, Operations and Mentorship is based more on
Attitude to learn than on skillset
Roles like Digital Marketing, Content Creation and tech are based n skillset
Employees are allowed to choose or change their role as per their
wish Managing: Monetary v/s Non monetary
Monetary: Byjus provides industry best monetary benefits to its employees with moon high incentive structure
Non-Monetary: Autonomy : Supports employee decision making Relatedness : Since product is very part of everyone’s job, relatedness is high Competence : No Competence as employee isn’t learning anything new. Issues the organization is facing
Byjus is not a best place to work for employees due to work stress and amount of responsibility placed on individual Byjus product pricing is too high compared to other players The same need can be fulfilled by growing competitors in market at lower prices than Byju’s Attrition rate is 90 % for every 6 months Since backed by individual investors, they are constantly in rush to generate profits, leaving behind employee satisfaction Lot of Sale escalations every year Tweaks Framework due to External Factors Size of the company Economy Agile/ linear methodology Value Alternatives Long term Strategy Creation Awareness
Organization Customers Employees
Value Investors Value
Infusion Distribution Suppliers
Government
Market Situation Strategy (work load) Thank You Download the app now :-p Available on: Google play store Apple app store
