Indigo Airlines Value Chain: Firm Infrastructure HRM Technology

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Indigo Airlines Value chain

SUPPORT ACTIVITIES

Firm Infrastructure Financial,Policy, Accounting, Regulatory Compliance,


Legal and CSR
Lean management, structured training process , on-time salary, robust appraisal system,
HRM “Great Place to Work” award, almost 0 % attrition, CEO’s “walk-the-talk” philosophy

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Technology Self check-in computer generated boarding passes, RNP landing system,

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Computer reservation system, digital link system for transmission via ACARS

Procurement Bulk ordering of fuel efficient Airbus aircrafts

Inbound Operations Outbound Marketing Service


Logistics • Fastest Turn-
Logistics & Sales • Priority

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around time Check-in

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• On time flights • On air
• • Frequent Flyer
Packaged food
• Aircraft Entertainmen

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• Hub & spoke • Corporate tie-
(avoided weight
model ups t services
leasing of cutlery, saving
fuel) • Baggage • Events • Complaints
• Cancellations
• Fuel • Maintenance handling sponsorship
• Wheelchair
contract with system • Loyalty
arrangement Airbus • Cab rentals schemes assistance

PRIMARY ACTIVITIES

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