INTERNET THREATS

MALWARE Stands for a malicious

software. Software you
don’t want. It exists
because someone created
it.

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Example of Malware:

1.Virus
2.Worm
3.Trojan
4.Spyware
5.Adware
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SPAM
Unwanted email mostly
from advertisers.

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PHISHING
Its goal is to acquire
sensitive personal
information like
passwords and credit
cards details.
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 VIRUS
Designed to replicate
itself and transfer from
one computer to another
either through the
Internet or data storage
like flash drives and CDs.

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 WORM
Transfers from one computer
to another by any type of
means. It uses a computer
network to spread itself.
Example: ILOVEYOU worm
(Love Bug Worm)

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 TROJAN
Disguised as a useful
program but once
downloaded or installed,
leaves your PC unprotected
and allows hackers to get
your information.

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 SPYWARE
A program runs in the background
without you knowing it.
It has the ability to monitor what
you are currently doing and typing
through keylogging.

Keyloggers
done to steal their
password or any other sensitive
information.

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 ADWARE
A program designed to
send you advertisements,
mostly as pop-ups.

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Business Model
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Research Finance Invest

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Market Opportunity Option 1
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$1B $2B
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Market Opportunity Option 2
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$3B $2B $1B

Opportunity to Build Freedom to Invent Few Competitors

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Competition Option 1

Contoso Competitor
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 Competition Option 2
Convenience

Expensive Affordable

Inconvenient

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Growth Strategy
How will we scale in the future

Phase 1 Phase 2 Phase 3

Month, Year Month, Year Month, Year

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Traction
Forecasting for success

Vendors Users Gross Company Gross Revenue

Revenue Revenue $300,000

20YY 0 0 $0 $0 $250,000

$200,000
20YY 10 100 $6,750 $1,013

$150,000
20YY 50 500 $33,750 $5,063
$100,000

20YY 200 2000 $135,000 $20,250

$50,000

20YY 400 4000 $270,000 $40,500 $0

1 2 3 4 5

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Timeline
Our two-year action plan

Trials Marketing Launch

Month, 20YY Month, 20YY Month, 20YY

AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY

20YY 20YY

Legislation Investment Procurement

Month, 20YY Month, 20YY Month, 20YY

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Financials
Year 1 Year 2 Year 3
Detailers 5,000 40,000 160,000
Users 50,000 400,000 1 600,000
Sales 500,000 4 000,000 16 000,000
Average Price per Sale 75 80 90
Revenue @ 15% 5 625,000 48 000,000 216 000,000
• Cost of Revenue 0 0 0
Gross Profit 5 625,000 48 000,000 216 000,000
Expenses
• Sales & Marketing 5 062,500 38 400,000 151 200,000 70%
• Customer Service 1 687,500 9 600,000 21 600,000 10%

• Product Development 562,500 2 400,000 10 800,000 5%

• Research 281,250 2 400,000 4 320,000 2%
Total Expenses 7 593,750 52 800,000 187 920,000

EBIT -1 968,750 -4 800,000 28 080,000 13%

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Team

Mirjam Nils Victoria Lindqvist Angelica Astrom

COO COB CFO

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Team

Mirjam Victoria Alexander

Nilsson Lindqvist Martensson
COO COB CFO

Angelica Mira Flora

Astrom Karlsson Berggren
Head of Operations Head of Technical Creative Director

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Funding

Fund Category Fund Category

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Fund Category Fund Category

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• Lorem ipsum dolor sit amet, consectetur
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SUMMARY
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dolor. Suspendisse sit amet ipsum finibus justo
Summary tagline
viverra blandit. or sub-headline
• Ut congue quis tortor eget sodales. Nulla a erat
eget nunc hendrerit ultrices eu.

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THANK
YOU
Allan Mattsson

+1 555-0100
allan@contoso.com
www.contoso.com
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