MEDIA AND INFORMATION

LITERACY (MIL)
People Media

Mr. Arniel Ping MIL PPT 22

St. Stephen’s High School Updated:
Manila, Philippines June 11, 2017
LEARNING COMPETENCIES
Learners will be able to…
• define people media (SSHS);
• Identify the types and characteristics of people media
(SSHS);
• compare people as media with people in media (SSHS);
• describe the different dimensions of people media
(MIL11/12PM-IVa-1);
WHAT DO THEY DO?

Election: TV Anchor Election: Ako ang Simula Citizen

Journalism
How do you understand the term “people
media”?
refers to persons that are
involved in the use, analysis,
evaluation and production of
media and information (Source:
PEOPLE MEDIA MIL Curriculum Guide by DepEd)

People in Media and People as

Media
 PEOPLE AS MEDIA
1. Opinion Leaders
2. Citizen Journalism
3. Social Journalism
4. Crowdsourcing

Photo Credit: https://anhsg11gasa.wordpress.com/tag/people-as-media/

PEOPLE AS MEDIA
OPINION LEADERS
• highly exposed to and
actively using media
• source of viable
interpretation of messages for
lower- end media users
• opinions are accepted by a
group
PEOPLE AS MEDIA: OPINION LEADERS
The Two-step Flow
Communication
Model (1944) Paul
Lazarsfeld, Bernard
Berelson, and Hazel
Gaudet
Photo Credit:
http://study.com/academy/lesson/two-step-flow-
communication-model.html
 PEOPLE AS MEDIA
CITIZEN JOURNALISM
• People without professional
journalism training can use the
tools of modern technology and
internet to create, augment or
fact-check media on their own or
in collaboration with others.

Photo Credit: http://www.dgiwire.com/what-citizen-

journalism-means-for-your-company/
PEOPLE AS MEDIA: CITIZEN JOURNALISM

Photo Credit:
https://medium.co
m/@stephenkhan/
move-over-citizen-
journalism-here-
comes-smart-
journalism-
ace72f97a389#.s
ken4rj5m
PEOPLE AS MEDIA
SOCIAL JOURNALISM
• Journalists are using social
media to make their content
available to more people.

Photo Credit: http://www.cision.com/us/resources/white-

papers/social-journalism-study/
FORMATIVE ASSESSMENT
CARTOON ANALYSIS: SOCIAL JOURNALISM

Source: http://www.socialconnectblueprint.com/citizen-journalism-and-social-media-are-
driving-the-information-revolution/
FORMATIVE ASSESSMENT: RECITATION

What are the similarities and

differences between citizen
journalism and social journalism?
 PEOPLE AS MEDIA
CROWDSOURCING
•the practice of obtaining
needed services, ideas, or
content by soliciting
contributions from a large
group of people and
especially from the online
community Photo Credit:
(Source: https://www.merriam- http://www.richmedia.com/richideas/articles/crowdsourci
webster.com/dictionary/crowdsourcing) ng-how-to-hire-the-world
Crowdsourcing
It is the process of getting work or
funding, usually online, from a
crowd of people. The word is a
combination of the words 'crowd'
and 'outsourcing'. The idea is to
take work and outsource it to a
crowd of workers.
Crowdsourcing Principle

More heads are better than

one. By canvassing a large
crowd of people for ideas,
skills, or participation, the
quality of content and idea
generation will be superior
Types of Crowdsourcing
 Crowdsource Design
If you’re looking for a logo design, you can
tell a crowd of designers what you want,
how much you will pay, and your deadline.
All interested designers will create a
finished design specifically for you. By
doing design this way, crowdsourcing
actually increases the quality & decreases
the price, compared to online freelancing.
Types of Crowdsourcing

Crowdfunding
Itinvolves asking a crowd of
people to donate money to your
project.
Types of Crowdsourcing
Crowdfunding
Itinvolves asking a crowd of people
to donate money to your project.
Itis mostly used by artists, charities, &
start-ups to raise money for projects
such as filming a documentary,
manufacturing an iPod watch, cancer
research, or seed money.
Types of Crowdsourcing

Microtasks
Itinvolves breaking work up into tiny
tasks and sending the work to a crowd
of people
Types of Crowdsourcing
 Open Innovation
It allows people from all aspects of
business such as investors, designers,
inventors, and marketers to collaborate
into a functional profit making reality.
It brings together people from different
parts of the world and different sectors of
business to work together on a project.
EXAMPLE OF CROWDSOURCING

Photo Credit: https://plus.google.com/+TripAdvisor

EXAMPLE OF CROWDSOURCING

Photo Credit: https://www.waze.com/

EXAMPLE OF CROWDSOURCING

Photo Credit: Wikipedia

PEOPLE IN MEDIA
• media practitioners
• provide information
coming from their expert
knowledge or first- hand
experience of events

Photo Credit:
http://www.medianewser.com/2015/01/mnp-q-maricel-halili-news-correspondent.html
PEOPLE IN MEDIA
TYPES OF JOURNALIST BY
MEDIUM
• Print Journalists
• Photojournalists
• Broadcast Journalists
• Multimedia Journalist
Photo Credit:
http://www.123rf.com/stock-photo/camera.html
http://www.nwitimes.com/entertainment/columnists/offbeat/offbeat-superman-s-alter-ego-clark-kent-quits-reporter-
job/article_d1daf262-0f4a-5f37-92ff-f17dbafa0132.html
http://karrierebibel.de/ausbildung-journalist/
https://clipartfest.com/">clipartfest.com</
PRINT JOURNALISM

They usually report for newspapers or

magazines. Oftentimes a print journalist
will be paired with a photojournalist who
will take pictures to complement the
written story.
PHOTOJOURNALISM

They are different from traditional

photographers in that they are more interested in
capturing images that tell a story than ones that
just look nice.
They are generally highly-trained photographers
who may have worked in a traditional
photography medium like wedding photography
before transitioning into journalism.
BROADCAST JOURNALISM
They encompasses both television and radio news.
There are two ways that journalists can be involved in
broadcast journalism: behind the scenes or on the air.
Journalists working behind the scenes do a lot of
research and reporting, but their faces or voices will not
be broadcast.
Journalists who work on the air may do their own
reporting or read stories crafted by their colleagues.
MULTIMEDIA JOURNALISM
This is the newest field of journalism and also
the fastest-growing. Multimedia journalism can
encompass all the fields because a web page
can have a written story, still photos, video,
and audio. Multimedia journalists are
encouraged to have a wide set of storytelling
abilities, as well as highly defined technical
skills.
JOURNALIST JOBS

Reporter
They gather information and
present it in a written or spoken
form in news stories, feature
articles or documentaries
JOURNALIST JOBS
 Sub-editors
They take the stories written by reporters
and put them into a form which suits
the special needs of their particular
newspaper, magazine, bulletin or web
page.
Their job is to concentrate on how the
story can best be presented to their
audience.
JOURNALIST JOBS
 Photojournalist
They use photographs to tell the news.
.i.photojournalists;
They either cover events with a
reporter, taking photographs to
illustrate the written story, or attend
news events on their own, presenting
both the pictures and a story or
caption.
JOURNALIST JOBS
Editor
They usually the person who makes
the final decision about what is
included in the newspaper,
magazine or news bulletins.
He or she is responsible for all the
content and all the journalists.
JOURNALIST JOBS
 News Editor
He/she is the person in charge of the news
journalists.
In small organisations, the news editor may
make all the decisions about what stories to
cover and who will do the work.
In larger organisations, the news editor may
have a deputy, often called the chief of
staff, whose special job is to assign reporters
to the stories selected.
JOURNALIST JOBS
FeatureWriters
They works for newspapers and
magazines, writing longer stories
which usually give background to
the news
JOURNALIST JOBS
Specialist Writers
Specialist writers may be employed
to produce personal commentary
columns or reviews of things such as
books, films, art or performances.
They are usually selected for their
knowledge about certain subjects or
their ability to write well.
PEOPLE IN MEDIA

Photo Credit: http://beta.abs-cbn.com/schedule?day=0

 PEOPLE IN MEDIA

Photo Credit: http://www.gmanetwork.com/news/story/387200/cbb/gma-news-and-public-affairs-announces-big-

changes-in-news-lineup
 PEOPLE IN MEDIA

Photo Credit: http://www.medianewser.com/2014/02/alex-santos-resurfaces-on-radio.html

 PEOPLE IN MEDIA
Philippine Daily Inquirer The Philippine Star

Photo Credit: https://twitter.com/josemariaclaro and http://www.philstar.com/opinion

 SUMMARY OF THE LESSON:
PEOPLE IN MEDIA AND PEOPLE AS MEDIA
• media practitioners • people with limited access to
• experts media and information
• provide information to media users

People in People as Lower -

Media Media end Media
Users
• media users
• well-oriented to media sources and messages
• intermediaries, provide information to lower- end
media users
SUMMATIVE ASSESSMENT.
KEY TYPE. WRITE “PAS” FOR PEOPLE AS MEDIA AND “PIN” FOR
PEOPLE IN MEDIA. NO ERASURE
1. SHS Teacher 6. Radio Commentator
2. Independent Blogger 7. YouTubers
3. Print Journalist 8. News Reporter
4. Your Classmate 9. Facebook User
5. Movie Director 10. College Professor
PERFORMANCE TASK
COOPERATIVE LEARNING: CASE STUDY

Source: https://blog.hubspot.com/marketing/case-studies-marketing
 COOPERATIVE LEARNING:
CASE STUDY
Suspek sa Pagpatay sa Isang Siklista, Binigyan
ng MPD Ng Hanggang 5 p.m. Para Sumuko
Published on Jul 27, 2016
by YouTube Channel: GMA News and Current Affairs
Retrieved on Feb. 18, 2017 from
https://www.youtube.com/watch?v=VE8GHioR1YU
 COOPERATIVE LEARNING: CASE STUDY
IMPACT OF CITIZEN JOURNALISM
AND SOCIAL MEDIA
• The video of the road rage turned into shooting incident in
Quiapo became viral after it was shared by Top Gear
Philippines on Facebook.
• Top Gear wrongfully accused Mr. Nestor Punzalan as the
suspect in the said shooting incident.
 COOPERATIVE LEARNING: CASE STUDY
IMPACT OF CITIZEN JOURNALISM
AND SOCIAL MEDIA
• Mr. Nestor Punzalan and his wife deactivated their
Facebook accounts after receiving bashings and death
threats. Mr. Punzalan even went to the police to clear his
name.
• Undeniably, social media was also instrumental in the arrest
of the suspect Vhon Tanto who later admitted his crime on
national television.
 COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
1. How was Mr. Nestor Punzalan affected by being
wrongfully accused in social media as the suspect in the
said shooting incident?
2. What is the liability of Top Gear, other media outlets,
and netizens who wrongfully accused Mr. Nestor
Punzalan as the suspect in the said shooting incident?
 COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
3. What role was played by citizen journalism and
social media in this incident?
4. What positive and negative effects of media and
information on individual and society were evident
in this incident?
 COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
5. How can we prevent this kind of incident as
experienced by Mr. Punzalan from happening in
the future?
6. What important lessons can we learn from this
event as a social media user?
REFERENCES
• Media and Information Literacy Curriculum Guide by
DepEd
• Media and Information Literacy by Boots Liquigan,
Diwa
• http://communicationtheory.org/two-step-flow-
theory-2/
• http://mediashift.org/2006/09/your-guide-to-
citizen-journalism270/
REFERENCES
• https://mobilizingideas.wordpress.com/2012/09/03
/people-as-media-campaigns-and-actually-existing-
democracy/
• http://groups.haas.berkeley.edu/marketing/sics/SICS
%202008%20Papers/m.pdf
• http://journalistsresource.org/studies/society/social-
media/social-media-sharing-news-opinion-leadership
REFERENCES
• http://blog.storyful.com/2014/03/12/ten-
principles-that-power-social-
journalism/#.V7lSuVR944l
• https://gigaom.com/2014/04/01/social-
journalism-and-open-platforms-are-the-new-
normal-now-we-have-to-make-them-work/
REFERENCES
• http://www.cbsnews.com/news/what-is-
crowdsourcing/
• http://learn.org/articles/What_are_the_Different_T
ypes_of_Journalism.html
• http://www.thenewsmanual.net/Manuals%20Volume
%201/volume1_02.htm
• http://www.salzburg.umd.edu/lessons/citizen-
journalism