Group9 ITSM SecB
Group9 ITSM SecB
Group9 ITSM SecB
Strategic choices
Brand Equity – Octo Telematics has strong brand equity both among the existing customers and potential customers. It can leverage this brand
equity to expand into new segments.
Research and Development spending – As a leader in various product segments, Octo Telematics spends significant amount of resources on
research and innovation in field of – product design, process optimization, marketing strategies, and building IT network to support all the
promotion and distribution strategies.
Financial position and availability of resources for marketing – The financial position of Octo Telematics is strong and it can afford to spend
significant amount of resources on marketing for – launching new products and to better position existing brands.
Culture of the Octo Telematics – As the Reshaping the IT Governance in Octo Telematics to Gain IT-Business Alignment explains the firm has a
strong culture of product and process innovations.
Other choices:
● The BI manager [Bridge] is at the same hierarchical level as the CIO, so he cannot impose decisions. The
CEO has to resolve conflicts between them.
● There is still a gap between the demand of new platforms/ services for new clients and the ability of the
IT department [I.T.] to deliver. This is caused by inadequate staffing, shortage of competencies on project
management and service management, the lack of a strong leadership in the IT unit and related sub-
units.
● Procedures, processes and templates from Sales [Business] through BI [Bridge] to IT are not aligned and
shared.
Thankyou!