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    Prathyusha Ashima Sangeeta Mamata

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    Amrit Mishra
    Vivo is a Chinese technology company founded in 2009 that focuses on high quality audio, design, and smooth user experience. It launched its first smartphone in 2012 and entered the Indian market in 2014, aiming to provide quality products and services. Vivo analyzed customer wants such as price, features, memory, camera, display, and appearance in order to introduce smartphones in India that met needs at reasonable prices and were available both in stores and online.

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    Prathyusha Ashima Sangeeta Mamata

    Uploaded by

    Amrit Mishra
    17 views5 pages
    Vivo is a Chinese technology company founded in 2009 that focuses on high quality audio, design, and smooth user experience. It launched its first smartphone in 2012 and entered the Indian market in 2014, aiming to provide quality products and services. Vivo analyzed customer wants such as price, features, memory, camera, display, and appearance in order to introduce smartphones in India that met needs at reasonable prices and were available both in stores and online.

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    vivo company summery

    Original Title

    Vivo

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    Vivo is a Chinese technology company founded in 2009 that focuses on high quality audio, design, and smooth user experience. It launched its first smartphone in 2012 and entered the Indian market in 2014, aiming to provide quality products and services. Vivo analyzed customer wants such as price, features, memory, camera, display, and appearance in order to introduce smartphones in India that met needs at reasonable prices and were available both in stores and online.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    17 views5 pages

    Prathyusha Ashima Sangeeta Mamata

    Uploaded by

    Amrit Mishra
    Vivo is a Chinese technology company founded in 2009 that focuses on high quality audio, design, and smooth user experience. It launched its first smartphone in 2012 and entered the Indian market in 2014, aiming to provide quality products and services. Vivo analyzed customer wants such as price, features, memory, camera, display, and appearance in order to introduce smartphones in India that met needs at reasonable prices and were available both in stores and online.

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    vivo

    PRATHYUSHA
    ASHIMA
    SANGEETA
    MAMATA
    About VIVO

    Vivo is a Chinese technology company founded in the year 2009. Vivo


    launched its first product “X1” IN 2012.They focuses on introducing product
    that have a professional audio system, great appearance and provide fast
    and smooth user experience. It has entered the Indian market in the year
    2014.
    Marketing mix of vivo analyses the brand/company which covers 4ps and
    explains the vivo marketing strategy.

    After the vivo became leading smartphone and consumer electronic brand
    ,vivo aims at providing quality product and superior services in its marketing
    mix to its cusomers at Odisha.

    It was first launched in Odisha in 2014.


    Customers wants and needs:

     Price
     Features
     Memory
     Camera
     Display
     Appearance
    By researching at the mega store and as well as online marketing it identified
    the need and wants of customers .It provided certain facilities so that
    customers can be get benifited at reasonables price.vivo made the
    products which are available at mega stores as well as online market.

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