Hindustan Unilever Limited (HUL) is a British-Dutch manufacturing company headquartered in Mumbai, India. It produces beverages, cleaning agents, personal care products, water purifiers, and consumer goods. As the largest fast-moving consumer goods company in India with 80 years of heritage, HUL utilizes its trust with Indian people and variety of products as strengths, but also faces issues like market share loss, expenses on advertising over development, and controversies as weaknesses in its operations. Opportunities for the company include a changing rural Indian economy, targeting the ayurvedic market, and entering new categories.
Hindustan Unilever Limited (HUL) is a British-Dutch manufacturing company headquartered in Mumbai, India. It produces beverages, cleaning agents, personal care products, water purifiers, and consumer goods. As the largest fast-moving consumer goods company in India with 80 years of heritage, HUL utilizes its trust with Indian people and variety of products as strengths, but also faces issues like market share loss, expenses on advertising over development, and controversies as weaknesses in its operations. Opportunities for the company include a changing rural Indian economy, targeting the ayurvedic market, and entering new categories.
Hindustan Unilever Limited (HUL) is a British-Dutch manufacturing company headquartered in Mumbai, India. It produces beverages, cleaning agents, personal care products, water purifiers, and consumer goods. As the largest fast-moving consumer goods company in India with 80 years of heritage, HUL utilizes its trust with Indian people and variety of products as strengths, but also faces issues like market share loss, expenses on advertising over development, and controversies as weaknesses in its operations. Opportunities for the company include a changing rural Indian economy, targeting the ayurvedic market, and entering new categories.
Hindustan Unilever Limited (HUL) is a British-Dutch manufacturing company headquartered in Mumbai, India. It produces beverages, cleaning agents, personal care products, water purifiers, and consumer goods. As the largest fast-moving consumer goods company in India with 80 years of heritage, HUL utilizes its trust with Indian people and variety of products as strengths, but also faces issues like market share loss, expenses on advertising over development, and controversies as weaknesses in its operations. Opportunities for the company include a changing rural Indian economy, targeting the ayurvedic market, and entering new categories.
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A PRESENTATION ON HINDUSTAN
UNILIVER (HUL) COMPANY INFORMATION UL IS A BRITISH-DUTCH MANUFACTURING COMPANY.
IN INDIA IT’S HEADQUARTER IS IN MUMBAI.
ITS PRODUCT INCLUDE BEVEREGES, CLEANING AGENTS,
PERSONAL CARE PRODUCTS, WATER PURIFIERS AND CONSUMER GOODS.
IT IS THE LARGEST FMCG COMPANY WITH THE HERITAGE OF 80
YEARS IN INDIA. SWOT ANALYSIS • Faced Controversies • Trust of Indian People • Loosing Market Share • Variety of Products • More Expenses on adv. Rather • Largest supplier of Food than development ,Home care Personal care STRENGTH WEAKNESS and refreshments
OPPORTUNITY THREATS • International brands • Change of rural India’s • Government Policies source of income • Copied Products • Target Ayurvedic Market • New category opening 1.Threat of new entrants: HIGH Low capital requirement Customer preference Changing Demand
3.Competitive rivalry 2.Bargaining power of
5.Bargaining power of buyers suppliers HIGH High Demand HIGH LOW Large number of players Many competitors Intense Competition Change in demand Price war Push Demand New entrants
4.Threat of substitutes HIGH Large number of competitors Narrow product differentiation THANK YOU
