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    Presentation On Strategy of New Service: Group 2: Akanksha Jaiswal - Pooja Borah

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    POOJA BORAH
    The presentation discusses a new home visit and lab test pickup service by Practo. It targets tech-savvy office workers, pregnant women, terminally ill patients, homebound individuals, families with kids and elderly people who cannot easily visit hospitals or labs. The service aims to provide comprehensive care for chronic or urgent patients in their homes. Practo will position this service as adding home visits and offer bundling to provide differentiated care not available from competitors, while maintaining online doctor consultations and medicine ordering. The service will be marketed through social media, search, display and mobile ads, referrals, video marketing and transactional offers like free initial visits.

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    Presentation On Strategy of New Service: Group 2: Akanksha Jaiswal - Pooja Borah

    Uploaded by

    POOJA BORAH
    69 views9 pages
    The presentation discusses a new home visit and lab test pickup service by Practo. It targets tech-savvy office workers, pregnant women, terminally ill patients, homebound individuals, families with kids and elderly people who cannot easily visit hospitals or labs. The service aims to provide comprehensive care for chronic or urgent patients in their homes. Practo will position this service as adding home visits and offer bundling to provide differentiated care not available from competitors, while maintaining online doctor consultations and medicine ordering. The service will be marketed through social media, search, display and mobile ads, referrals, video marketing and transactional offers like free initial visits.

    Original Description:

    practo

    Original Title

    Practo-MOS Pooja Final

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    The presentation discusses a new home visit and lab test pickup service by Practo. It targets tech-savvy office workers, pregnant women, terminally ill patients, homebound individuals, families with kids and elderly people who cannot easily visit hospitals or labs. The service aims to provide comprehensive care for chronic or urgent patients in their homes. Practo will position this service as adding home visits and offer bundling to provide differentiated care not available from competitors, while maintaining online doctor consultations and medicine ordering. The service will be marketed through social media, search, display and mobile ads, referrals, video marketing and transactional offers like free initial visits.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    69 views9 pages

    Presentation On Strategy of New Service: Group 2: Akanksha Jaiswal - Pooja Borah

    Uploaded by

    POOJA BORAH
    The presentation discusses a new home visit and lab test pickup service by Practo. It targets tech-savvy office workers, pregnant women, terminally ill patients, homebound individuals, families with kids and elderly people who cannot easily visit hospitals or labs. The service aims to provide comprehensive care for chronic or urgent patients in their homes. Practo will position this service as adding home visits and offer bundling to provide differentiated care not available from competitors, while maintaining online doctor consultations and medicine ordering. The service will be marketed through social media, search, display and mobile ads, referrals, video marketing and transactional offers like free initial visits.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    Presentation on strategy

    of new service
    Group 2 : AKANKSHA JAISWAL| POOJA BORAH
    NOW WITH DOCTOR’S HOME VISIT + LAB TEST PICKUP

    Please go through our growth story : https://yourstory.com/2014/08/practo-growth-story


    1) Target Market Segment of the new service and
    reason for choosing the market and segment

     Target market segment :


    - Tech savy, office goers who don’t have time to wait in long queues.
    - Pregnant women
    - Terminally ill people, who often need urgent medical attention
    - Patients who are unable to be transported every time to the hospital
    - People who live alone
    - Kids at home, when parents are at office.
    - old people, who cannot visit hospitals/labs
     Reasons reason for choosing the market and segment
    -
     kj
    2) Profile of target consumer and
    Attributes
     Important Attribute:
    - Many patients will be able to receive help in their door steps.
    - Extremely unwell patients who require immediate help can use this
    service.
     Determinant Attribute:
    - Comprehensive care to patients who are homebound with severe chronic
    conditions.
    - Elderly people or Pregnant woman who require instant help would be
    preferring the doctor home visit service.
    -
    3) Positioning of the service and needs
    met
     Positioning Strategy
    - Practo needs to add the service of attending the pateints at home.
    - Will be providing bundling offers along with the doctor home visit.
    - Free service for the first time users.
     Point of Differentiation :
    - Home visit doctors are not provided by the competitors.
     Point of Parity :
    - Provides online services of doctor consulting.
    - Can order medicines through the Practo app.
    4) Marketing Strategy

     Through Social media and also through online advertisements.


     Search advertisements and display ads.
     Referral codes and offers.
     The Service can be provided through transactional marketing.
     Video marketing can be done.
     Provide the first doctor home visit as a free service.
     Market the services through mobile marketing.
    5) Description of the Service
    6)
    7)

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