E-business refers to conducting business operations electronically through the internet. It includes connecting to customers, suppliers, employees, and partners. E-commerce specifically describes buying and selling of products, services, and information online. While e-business is a broader concept that includes e-commerce as well as other business processes. Global e-commerce sales have grown significantly in recent years and are projected to reach nearly $5 trillion by 2021, accounting for a large portion of total global retail sales.
E-business refers to conducting business operations electronically through the internet. It includes connecting to customers, suppliers, employees, and partners. E-commerce specifically describes buying and selling of products, services, and information online. While e-business is a broader concept that includes e-commerce as well as other business processes. Global e-commerce sales have grown significantly in recent years and are projected to reach nearly $5 trillion by 2021, accounting for a large portion of total global retail sales.
E-business refers to conducting business operations electronically through the internet. It includes connecting to customers, suppliers, employees, and partners. E-commerce specifically describes buying and selling of products, services, and information online. While e-business is a broader concept that includes e-commerce as well as other business processes. Global e-commerce sales have grown significantly in recent years and are projected to reach nearly $5 trillion by 2021, accounting for a large portion of total global retail sales.
E-business refers to conducting business operations electronically through the internet. It includes connecting to customers, suppliers, employees, and partners. E-commerce specifically describes buying and selling of products, services, and information online. While e-business is a broader concept that includes e-commerce as well as other business processes. Global e-commerce sales have grown significantly in recent years and are projected to reach nearly $5 trillion by 2021, accounting for a large portion of total global retail sales.
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E-business
& E-commerce What is E-business? E-Business is the electronic connection of business Web operations to Universal Access customers, Standards suppliers, employees e-business and other partners. Using internet technologies to transform key business processes
IT Data Applications Core business processes e-business = Web + IT Reliability, security and availability E-business concept E-business is defined from the following perspectives:
Communications Commercial (trading) Service Business process Learning Community Electronic commerce(EC) describes the buying and selling of products, services, and information via computer networks including the Internet, where e-Business E-business vs. E-commerce describes the broadest definition of EC. It includes buying and selling of products and services, servicing customers, collaborating with business partners, and conducting other intra-business tasks. E-business and E-commerce
Three alternative definitions of the relationship
between e-business and e-commerce Evolution of E-Commerce
201 200 0 *Anything 0 can sale via 199 *Company offering internet Service through 0 *“dot-com” era World Wide Web(WWW) 198 0 *Credit Card *ATM(Automated Teller Machine) *Telephone 197 banking, Airline 0 *EDI(Electronic Reservation Data System Interchange) *EFT(Electronic fund transfer) Advantage s
Speed up the buying Reduce recurring cost Provide flexibility to the
process and save time for while hiring virtual customer to buy product customers support resources 24/7
No Geographical Reviews Available Easily retarget your limitation, tap the global customers market form the day one Disadvantag es
Lack of personal Security issues Highly competitive
touch
It is difficult to try before buying Unsure about the quality
Top global e-commerce site (2019) E-commerce Business Model
B2B: Facilitate Transactions
between Business Business organization Supplies
Wholesaler Order processing
Sells
Orders Customer Website
Place advertisements E-commerce Business Model
B2C: Provide an interface from
business directly to the consumer Business organization
Supplies
Order processing
Orders Customer Website
Place advertisements E-commerce Business Model
C2B: Individual sells product and
services to organizations
Website
Place money for
Order processing particular service
Receives products
Business organization Customer
Receives money E-commerce Business Model
C2C:Consumer sells directly Place advertisements
to consumers
Website
Want to buy Want to sell products products
Receives products
Customer 1 Customer 2 Receives money Ecommerce Insight (GLOBAL) E-commerce sales worldwide from 2014 to 2021(in billion USD)
This statistic gives
information on retail e-commerce sales worldwide from 2014 to 2021. In 2017, retail e-commerce sales worldwide amounted to 2.3 trillion US dollars and e-retail revenues are projected to grow to 4.88 trillion US dollars in 2021. E-commerce share of total global retail sales from 2015 to 2021
This statistic shows
retail e-commerce sales as a percent of global retail sales from 2015 to 2021. In 2017, e-retail sales accounted for 10.2 percent of all retail sales worldwide. This figure is expected to reach 17.5 percent in 2021. Top 10 online stores by revenue Ecommerce Insight (Bangladesh) E-commerce Insight of Bangladesh by Numbers 17.0b Tk - Market size (from Tk 4.0 billion FDI inflow -$10m in 2016
2,500 - e-commerce websites Growth in retail e-commerce - 72%
- small and medium enterprises
25,000 (SMEs) are involved with this sector customers are in Dhaka- 60%
150,000 - F-commerce pages payments made on delivery of goods- 90%
29 million - Facebook user purchase belong to the age group of - 60%
18 to 35 2 million people purchase product online
The most 10,000
preferred e-commerce payment method transaction took of e-commerce is place daily during bKash the last year
Insight (2019) Increase in BDT 300 crore transaction to online sales 30,000 during during Eid festivals and celebration
Over 10,000 FB based e- commerce entrepreneurs Catalysts of growth • Meteoric penetration of internet: Since 2012, internet subscription grew at an average rate of 19.4% annually, which amounts to 87 million as of June 2018.
• Smartphone penetration: Mobile subscribers amounted to 145 million as of December 2017, amongst which, 45 million are smartphone users.
• Worsening traffic condition:
In the last 10 years, average traffic speed has dropped from 21 km/hour to 7 km/hour . Congestion in Dhaka eats up 3.2 million working hours.
• Young population : Around 45% of total demography are potential e- commerce users. Dynamic of Bangladesh e-commerce Market The e-commerce market made a quantum leap in 2017; growing at a whopping 70% from 2016. In 2017, the B2C ecommerce market size amounts to USD 110-115 million (around BDT 900 crore) against the 133,571 crore total retail market. According to the experts, Bangladesh e-commerce is at a stage where the Indian market was probably 5-7 years ago. Top 10 e-commerce site Bangladesh(2019) Challenges Of E-Commerce In Bangladesh
Socio- Political Technological economic
• Network • Low per capita • Frequent change in
accessibility for income. government policies rural and backward • Poorly developed regarding ICT and e- communities. socio-economic commerce. • Inadequate skilled and physical • Tariff and non tariff IT professional. infrastructure. barriers. • Lack of • Unconsciousness • Strike due to political trustworthiness on about online based chaos. IT infrastructure. services. • Insufficient legal law • Cyber-crime. • Lack of against online commitment on transaction. buyer and seller side. Distribution of E-commerce user(Bangladesh) Age Users in Area User percentage percentage Dhaka 35 18 – 24 14 Chittagong 29 25 – 34 61 35 – 44 16 Gazipur 15 45 – 54 5 Others 21 55+ 4 Based on age Based on location group
Gender User Percentage Device User Percentage
Desktop 71 Male 83 Mobile 26 Female 17 Tablet 3 Based on gender Based on device used Digital Marketing for E-commerce
“According to PepsiCo. Digital marketing innovation and a strong,
direct relationship with consumers is key to successful brand building and sales” E-commerce Today The Consumer Decision Process and Supporting Communications Radical change in path to purchase The vertical of E-commerce strategy
Marketing The Experience Channels The Offerings The Offering
Bricks and Clicks:
Integration of Offline and Online presence The Offering(cont.)
Immaterial going Physical The Offering(cont.)
Mass Customization: Individual products based on buyers choice of aesthetic functional or contextual components. The Experience
Marketing How Local e-commerce companies promote themselves • Extensive use of Social media (Facebook, Instagram). • Place ads on Google websites . • Target younger generation as they are more familiar with technology and more comfortable with e-commerce. • Campaigns mostly based around product showcase, building trust/credibility, and highlighting process. • Strategic partnership and Cross promotions with other brands. A/B testing Analytics User Testing Expert Audit Optimize
Social Media E-mail Marketing Community Management Online Engage Strateg Build y Design Development CMS
Traffic SEO Web Banner Content Marketing Affiliate Marketing Promotional Activities by Local Companies Promo Code Campaigns
Regular promotional offers and
discounts to increase demands for products/services, at the same time providing low cost and convenience to customers. This is a strategy to build customer loyalty via repeat purchases. Strategic Partnership
Cross promotional branding that gives the brand exposure. Strategic Partnerships E-mail marketing - Rokomari Heroes of Pathao
Objective: To establish Pathao
as a patriotic, local startup which is leading a revolution in on demand service delivery. Modality: A Thematic video showing how Pathao’s service has empowered the riders by providing them with an option to earn, and support their families while helping the society at the same time.
