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    Blue Ocean Strategy: Manish Jain Vaibhav Soni Pratik Kolhe Yaseen Rangrez

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    YASEEN Rangrez
    The document provides a benchmarking matrix that compares various attributes of transportation services like base taxis, Uber, Ola, and Kaali-Peeli taxis. It evaluates attributes such as economical pricing, booking time, traveling time, customer service, payment options, availability during peak times, advance booking options, ease of booking, pickup/drop timing, mobile apps, referral programs, comfort, contactability, driver behavior, affordability, safety, long-distance trips, carpooling, and remote availability. The document also includes a strategy canvas that visualizes the benchmarking results and ERRC suggestions to eliminate weaknesses, raise strengths, reduce threats and create new opportunities.

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    Blue Ocean Strategy: Manish Jain Vaibhav Soni Pratik Kolhe Yaseen Rangrez

    Uploaded by

    YASEEN Rangrez
    119 views6 pages
    The document provides a benchmarking matrix that compares various attributes of transportation services like base taxis, Uber, Ola, and Kaali-Peeli taxis. It evaluates attributes such as economical pricing, booking time, traveling time, customer service, payment options, availability during peak times, advance booking options, ease of booking, pickup/drop timing, mobile apps, referral programs, comfort, contactability, driver behavior, affordability, safety, long-distance trips, carpooling, and remote availability. The document also includes a strategy canvas that visualizes the benchmarking results and ERRC suggestions to eliminate weaknesses, raise strengths, reduce threats and create new opportunities.

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    Blue Ocean Strategy_Uber.pptx

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    The document provides a benchmarking matrix that compares various attributes of transportation services like base taxis, Uber, Ola, and Kaali-Peeli taxis. It evaluates attributes such as economical pricing, booking time, traveling time, customer service, payment options, availability during peak times, advance booking options, ease of booking, pickup/drop timing, mobile apps, referral programs, comfort, contactability, driver behavior, affordability, safety, long-distance trips, carpooling, and remote availability. The document also includes a strategy canvas that visualizes the benchmarking results and ERRC suggestions to eliminate weaknesses, raise strengths, reduce threats and create new opportunities.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    119 views6 pages

    Blue Ocean Strategy: Manish Jain Vaibhav Soni Pratik Kolhe Yaseen Rangrez

    Uploaded by

    YASEEN Rangrez
    The document provides a benchmarking matrix that compares various attributes of transportation services like base taxis, Uber, Ola, and Kaali-Peeli taxis. It evaluates attributes such as economical pricing, booking time, traveling time, customer service, payment options, availability during peak times, advance booking options, ease of booking, pickup/drop timing, mobile apps, referral programs, comfort, contactability, driver behavior, affordability, safety, long-distance trips, carpooling, and remote availability. The document also includes a strategy canvas that visualizes the benchmarking results and ERRC suggestions to eliminate weaknesses, raise strengths, reduce threats and create new opportunities.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Blue Ocean Strategy

    Manish Jain
    Vaibhav Soni
    Pratik Kolhe
    Yaseen Rangrez
    Attribute Base UBER OLA KAALI-PEELI

    Economical 10 7 6 8

    Booking Time 10 8.5 8.5 5

    Traveling Time 8 7 7 6

    Customer Service 9 8.5 7 3

    Payment Options 8 9 7 5

    Peak time Availability 9 6.5 7 8.5


    Benchmarking Matrix
    Advance Booking 7 9 9 3

    Ease of Booking 9 9 9 4

    Pick up & Time of Arrival 9 8 7 5

    The App 7 8 8 0

    Referral Bonus 5 6 4 0

    Comfort 9 9 9 4

    Contactability 9 9 8.5 2

    Drivers Behaviour 8 8 7.5 3

    Affordability 9 6 6 7

    Safety 10 8 8 5

    Long Distance Journey 9 9 8 2

    Car Pooling 8.5 8 8 2

    Remote Availability 9 6 7 3
    Strategy Canvas
    10

    9 9 9 9 9 9 9
    8.5 8.5 8.5 8.5
    88 8 8 8 8 8
    7.5
    77 7 7 7 7 7 7 7
    6.5
    66 6 6 6

    5 5 5 5 5

    4 4 4

    3 3 3 3 3

    2 2 2 2

    UBER OLA KAALI-PEELI


    ERRC Suggestions
    • Eliminate: The waiting time period by creating faster services.

    • Raise: The availability of cars in peak time

    The presence of Uber in remote areas.

    The no of offers to attract more customers

    Campaigns to position #SafetyforUber

    • Reduce: The cost compared to Kaali-Peeli to match the Economic factor,


    Reduce the bad image of drivers created by some drivers.

    • Create: More Employment Opportunities by increasing remote availability,


    Alternate Options
    • Can tie up with Ecom sites like
    Flipkart/Amazon/Pharmeasy etc.
    THANK-YOU

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