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    Go Red For Women Presentation

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    adithi
    Cardiovascular disease (CVD) is a class of diseases that affect the heart and blood vessels. CVD claims 500,000 women's lives every year in the United States, making it the leading cause of death for women. While many women believe cancer is the greatest health threat, heart disease actually kills more women each year than all forms of cancer combined. The Go Red for Women campaign was launched to raise awareness about heart disease and stroke in women and encourage women to take action to improve their heart health.

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    Go Red For Women Presentation

    Uploaded by

    adithi
    78 views31 pages
    Cardiovascular disease (CVD) is a class of diseases that affect the heart and blood vessels. CVD claims 500,000 women's lives every year in the United States, making it the leading cause of death for women. While many women believe cancer is the greatest health threat, heart disease actually kills more women each year than all forms of cancer combined. The Go Red for Women campaign was launched to raise awareness about heart disease and stroke in women and encourage women to take action to improve their heart health.

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    Go Red for Women Presentation

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    Cardiovascular disease (CVD) is a class of diseases that affect the heart and blood vessels. CVD claims 500,000 women's lives every year in the United States, making it the leading cause of death for women. While many women believe cancer is the greatest health threat, heart disease actually kills more women each year than all forms of cancer combined. The Go Red for Women campaign was launched to raise awareness about heart disease and stroke in women and encourage women to take action to improve their heart health.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    78 views31 pages

    Go Red For Women Presentation

    Uploaded by

    adithi
    Cardiovascular disease (CVD) is a class of diseases that affect the heart and blood vessels. CVD claims 500,000 women's lives every year in the United States, making it the leading cause of death for women. While many women believe cancer is the greatest health threat, heart disease actually kills more women each year than all forms of cancer combined. The Go Red for Women campaign was launched to raise awareness about heart disease and stroke in women and encourage women to take action to improve their heart health.

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    What’s Cardiovascular Disease?

    CVD is heart and blood vessel diseases —


    diseases that affect the circulatory system.
    Examples
    • Coronary heart disease (heart attack)
    • Cerebrovascular disease (stroke and TIA)
    • High blood pressure
    • Congestive heart failure
    • Congenital cardiovascular defects
    • Peripheral vascular disease
    CVD Claims 500,000 Women’s
    Lives Every Year
    • CVD — kills more women than the next 7
    causes of death combined
    • Breast cancer — kills 1 in 30 women
    • CVD — kills 1 of every 2.5 women
    Women, Heart Disease and Stroke

    • Heart disease is women’s No. 1 killer


    • Stroke is women’s No. 3 killer
    What Women Don’t Know

    • Coronary heart disease rates in women rise


    2-3 times after menopause
    • Blacks are at higher risk than whites
    • 1 of 3 Hispanic females dies of diseases of
    the heart and stroke
    Survey History

    • In 1997, AHA launched a major public


    awareness campaign on women and
    heart disease
    • In 2000 and 2003, follow-up surveys were
    done
    2003 Survey Findings
    • Cancer still perceived as women’s leading
    health problem
    • Women under age 45 and certain
    racial/ethnic groups had lower awareness
    that heart disease is women’s No. 1 killer
    • Women know of CVD risk factors in general
    but often not their own risks
    Go Red For Women
    This campaign helps women discover unique
    lifesaving power by learning about heart
    disease and stroke and taking positive action
    to reduce their risk
    Go Red For Women
    Sponsored nationally by

    With educational grants from


    Campaign Goals
    • To raise awareness
    • To prevent heart disease and stroke
    • To save lives
    Enroll and Benefit
    • 1-888-MY-HEART (1-888-694-3278)
    • americanheart.org
    • Choose To Move and Simple Solutions
    • Buy designated products from stores listed
    at the Go Red For Women Web site; part of
    the revenue supports our association
    Impact of the February 2004
    Campaign Launch
    • Media Impressions — more than 800 million
    • Contact Center — 32,397 calls in a week
    • Web Site —
    visitors doubled
    Why We Need Go Red For Women

    High Blood Pressure (HBP)…


    The Silent Killer
    Women age 20 and older who have HBP:
    • White females — 30%
    • Black/African-American females — 45%
    • Mexican-American
    females — 30%
    HBP — Learn Your Numbers
    • Systolic pressure (the higher number) —
    pressure in arteries when the heart beats
    • Diastolic pressure — pressure when the
    heart rests between beats
    • HBP
    – Systolic pressure of
    140 mm Hg or more
    – Or diastolic pressure of
    90 mm Hg or more (or both)
    on two or more occasions
    Why We Need Go Red For Women

    Unhealthy Cholesterol Levels


    Women age 20 and older with blood
    cholesterol levels of 200 mg/dL or higher:
    • White females — 54%
    • Black females — 46%
    • Mexican-American
    females — 45%
    Do You Know Your Total
    Cholesterol Numbers?
    Less than 200 mg/dL — Desirable (lower risk)
    200–239 mg/dL — Borderline high (higher risk)
    240 mg/dL and above — High blood
    cholesterol, more than twice the risk of
    desirable level
    Note: Cholesterol levels are measured
    in milligrams (mg) of cholesterol per
    deciliter (dL) of blood.
    Why We Need Go Red For Women

    Smoking
    • Smoking is the single most
    preventable cause of death in the US
    • 21 percent of American women age 18
    and older smoke — 22.6 million women
    Smoking
    • If you don’t smoke, don’t start
    • If you smoke, quit
    • Avoid others’ tobacco smoke
    Why We Need Go Red For Women

    Physical Inactivity
    Inactive women:
    • White females — 36%
    • Black females — 55%
    • Hispanic females — 57%
    • Asian/Pacific Islander
    females — 46%
    Physical Inactivity
    • Increases heart disease and stroke risk
    • 30 minutes or more of activity on most or all
    days of the week helps
    reduce risk by controlling
    blood cholesterol, diabetes
    and obesity and helping to
    lower HBP
    Why We Need Go Red For Women

    Obesity / Overweight
    • Overweight/obese women age 20 and
    older:
    • White females — 57%
    • Black females — 77%
    • Mexican-American
    females — 72%
    Why We Need Go Red For Women

    Diabetes
    • American females with physician-diagnosed
    diabetes — 5.5%
    • American females with undiagnosed
    diabetes — 2.5%
    • Total American women age 20 and older
    with diabetes — 6 million
    What Is Diabetes?
    • A progressive disease in which your body
    doesn’t make enough insulin / doesn’t
    respond properly to it
    • Defined as a fasting glucose of 126
    milligrams per deciliter (mg/dL) or more
    Why Is Diabetes Bad?
    • 66-75% of people with diabetes die of some
    form of CVD
    • Diabetes lowers “good” cholesterol, and
    raises “bad” cholesterol and triglyceride
    levels
    • Many people with diabetes also have high
    blood pressure and are overweight
    Go Red For Women Helps More
    Women Know Their Risk
    • Learn your risk factors
    • Live a healthy lifestyle to reduce them
    • Know the warning signs of heart attack and
    stroke
    Heart Attack Warning Signs
    • Uncomfortable pressure, squeezing,
    fullness or pain in the center of the chest
    that lasts more than a few minutes, or goes
    away and returns
    • Pain or discomfort in one or both arms, the
    back, neck, jaw or stomach
    • Shortness of breath with or before chest
    discomfort
    • Cold sweat, nausea or lightheadedness
    Stroke Warning Signs
    • Sudden numbness or weakness of the face,
    arm or leg, especially on one side of the
    body
    • Sudden confusion, trouble speaking or
    understanding
    • Sudden trouble seeing in one or both eyes
    • Sudden trouble walking, dizziness, loss of
    balance or coordination
    • Sudden severe headache with no known
    cause
    Go Red
    For Women!
    Become a Health Champion!
    • Sign up for Go Red today by calling 1-888-
    MY-HEART or visiting americanheart.org
    • Enroll in Choose To Move and Simple
    Solutions
    • Attend your local Go Red luncheon to help
    raise funds for heart disease research
    • Contact your local AHA to learn how to get
    involved in your community

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