Media and Globalization
Media and Globalization
Media and Globalization
GLOBALIZATION
Lule describes media as “a means of
MEDIA AND conveying something, such as a channel of
communication.
ITS
FUNCTIONS
The phrase “the media” began to be used in
the 1920’s. It was generally restricted to print
media up until the post-Second World War,
when radio, television and video were
introduced.
INTERNET
CULTURE,
BELIEFS FACTORIES
AND
USERS
IDEAS
Imperialism : The policy of extending a
Imperialism
power in extending control over weaker
people or areas.
Critiques of
interpreted media messages.
Cultural
Imperialism
Globalization will remain an
uneven process and it will
produce inequalities.
Nevertheless, it leaves room
for dynamism and cultural
change.
Social Media
As with all new media, social media have both
beneficial and negative effects.
Cyber Ghettoes
Enables users to be consumers and
producers of information simultaneously.
The democratic potential of social media
was most evident in2011 during the wave
of uprising known as the Arab Spring.
Social The dark side of Social Media
In the early 2000’s, commentators
Media and began referring to the emergence of
the Creation “SPLINTERNET” and the phenomenon
of “CYBERBALKANIZATION” to refer
of Cyber to the various bubbles people place
Ghettoes
themselves in when they are online.
The nature of social media feeds
which leads users to read articles,
memes, and videos shared by like-
minded friends.
Being on Facebook can resemble
living in an echo chamber, which
reinforce one’s existing beliefs and
opinions.
This segmentation has been used by people in
power who are aware that the social media
bubbles can produce a herd mentality
Russian dictator Vladimir Putin has hired
armies of social media “TROLLS” (paid
users who harass political opponents) to
manipulate public opinion through
intimidation and the spreading of fake
news.
This dark side of social media shows
that even seemingly open and
democratic media may be co- opted
towards undemocratic means. Global
online propaganda will be the biggest
threat to face as the globalization of
media deepens.
• As consumers of media, users must
remain vigilant and learn how to
distinguish fact from falsehood in a
global media landscape.