Internship in Brajesh

Automobiles pvt. Ltd

BBA 3rd sem

Founders of
Mahindra
. K. C. Mahindra
. Gulam Mohammad
. J. C. Mahindra
Anand Mahindra

Chairman
Mahindra Group
 1949
Collaboration with
Willys Jeep Corporation

First Jeep build in India

by M&M
 Mahindra & Mahindra Dealership
Overview

Brajesh Automobiles Pvt. Ltd.

Industrial Growth Centre, Maranga
Purnea
 Company Information

Brajesh Automobiles is the full range Authorised Dealer of Mahindra &

Mahindra Ltd. The firm was founded in 1988 and is headed by Shri Ramesh
Chandra Mishra (Managing Director) along with Mrs. Vijaya Lakshmi Mishra
(Director), Er. Rajesh Chandra Mishra (Director) & Er. Brajesh Chandra
Mishra (Director).

MD of Brajesh Automobiles is also Secretary of one of the most reputed

residential schools of Bihar, Vidya Vihar Residential School and has been
instrumental in setting up of one of the best private Engineering College of
Bihar, Vidya Vihar Institute of Technology.
Dealer Locations

• PURNEA – MAIN SHOWROOM

• SAHARSA – DEALER BRANCH
• KISHANGANJ – DEALER BRANCH
• FORBESGANJ – SALES POINT + SERVICE CENTRE
• KATIHAR - SALES POINT + SERVICE CENTRE
• SUPAUL – ENQUIRY COUNTER
• MADHEPURA – ENQUIRY COUNTER
Dealer Territory
Rewards & Recognition
FY 17
 Winner in Alfa Passenger
 Winner in Manpower (Service)
 Zonal Winner –National Mega Camp (East)
 Winner in Pick UP

FY 18 (H1)
 2nd Best Performer -Spare
 2nd Best Performer –Spare –TOP Line East Zone
 Won maximum awards
including "10000 SCORPIO" award
Types of segment on the basis of personal use
1.HIEND
2.COMPACT SUV
3.CAR
4.MUV/SUV

Types of segment on the basis of commercial use

1.MICRO LOAD
2.MINI LOAD
3.PICK UP
4.PASSENGER
 Personal use
Hiend Scorpio Raxton XUV 500

Compact SUV TUV 300 NUVO Sport

Car Hatch Back Seden

• KUV 100 NXT • E VERITO
• KUV100 TRIP • VERITO VIBE
• E2O PLUS • VERITO

MUV/SUV XYLO Bolero Thar

Hi-END (HSUV)
Hi-END +SUV=HSUV
Sports utility viechle
Expensive features like
1. Seat adjustment
2. Power staring
3. Sun roof
4. Parking camera
5. ABS breake
6. Air bags
7. ESP(electronic stability program)
 Compact SUV

 5+2 seater
Sub 4 metre-under 4 matre
Easily parking
 Car

Hatch back
Minimum space for dickey
5 door
Seden
Maximum space for dickey
4 door
MUV/SUV Features
Space
Powerful engine
Suspension
Mahindra Product and Competition Product in Personal Range Vehicle
 Commercial use
Micro Alfa Jeeto
load

Mini load Supro Mini Supro Maxi

Truck Truck

Pick up Big Bolero Bolero BMT Plus Bolero Imperio CBC(cabin

pickup Pickup Camper and
chessy)

Passenger Alfa Jeeto Supro Mini Supro Van E-Alfa Cargo Van
Passenger Passenger Van
MODEL INFORMATION
VERIENT AND SPECIFICATION
 Scorpio
5 varients
• S3
• S5
• S7
• S11
• S11 4WD

5.5 lakh customers

M-Hawk engine-120HP,140HP
M2 Di Cr engine-175 HP
COLOUR-white, Black, Silver, Molten red

Top gear club membership

Launch-2002
Nothing else will do
 Scorpio Crysta Creta
(mahindra (Toyota (Hyundai)

Sporty bonnet Y N N

Wifi connectivity Y N N

Chessy Ladder frame chessy Monocock chessy

SUV look Y N N
 Ssangyong Rexton –Powered by Mahindra
Rexton 3 varients on the basis of engine and gear
• RX5
• RX6
• RX7
Colour-white ,black,silver ,purple
Launch-2001
60-40 foldable seat
7 seater
Sun roof with anti pinch
Cruise control
RX-270 engine-162HP,184HP
Touch screen information system
Purple club membership
• free wash ,free polish
• Offer
• 26 lakh insurance
• Invitation of adventure
Indulge yourself
XUV 5OO
M-Hawk engine-155HP
Manufactured in Chakan , Maharastra
Customer satisfied version
Launch-2011
Within 10 days 8000 booking
25+awards
5 varients
• W5,W7,W9,W11,W11OPT
Smart watch app connectivity through Bluesence(1st in industry)
infotainment system
Electric sun roof with anti pinch
Logo projection on ORVMs
6 way power adjustable driver’s seat
Dynamic assist in reverse camera
Push button start and passive keyless entry
DRL(Day time running light)
Red , copper , white , brown , black , purple
Emergency call
• Police station
• Mahindra customer care May your life be full of stories
• 2 number given by customer
with location
Purple club membership
 XUV500 Crysta Safari CR-V Hexa
(Mahindra) (Toyota) Strom (Honda) (Tata)
(Tata)

Sporty bonnet Y N Y N Y

SUV look Y N Y N Y

Wi-Fi connectivity Y N N N N

Power 155Hp 148Hp 156Hp

4WD/AWD Y (AWD)-(O) N 4WD Y Y

(Fixed
power in 4
wheel

Micro hybrid Y N N N N
tecnology
 TUV300
Inspire from battle tank
Dual tone body colour
Red and black,silver and black
5+2 seater
M-Hawk -100 Hp
Length - 4 metre
12 varients
T4,T4+,T6,T6+,T6+AMT,T8,T8AMT,T10,T10
AMT , T10 DT( Silver and black , red and
black )
Launch-2015
Top gear membership

Tough is what Tough Does

 Nuvo Sport
Launch -2016
6 varients
• N4,N4+,N6+,N6+AMT,N8,
N8 AMT
M-Hawk engine-100HP
Red , silver , black , orange , blue ,
white
Automatic gear
Yoga seat(flexible seat)
Top gear membership

Do it all
 KUV100 NXT
Launch 2016
6 varients
• K2,k2+,k4+,k6+,k8,k8DT
M-Falcon engine
• Diesel - 77HP
• Petrol - 82 HP
7 Colour
• Red , black , black , silver , black , orange ,
grey , white
Top gear membership

The young SUV

KUV 100 TRIP

Launch -2018
White
M-Falcon engine
• Diesel - 77 HP
• Petrol - 82HP
• CNG - 70HP
Top gear membership
 KUV Swift Figo IGNIS I 10
(Mahindra) (Maruti (Hyundai) (Maruti (Hyundai)
Suzuki) suzuki)

SUV Look Y N N N N

Flexi 5/6 Y N N N N
seater option

Bluesence Y N N N
app

Micro hybrid Y N N N N
technology
 E20 PLUS

BLCD Engine-25HP
3 Varients
• P4 , P6 , P8
6 COLOUR
Launch -2013
Top gear membership

Driven by goodness
 Verito
DCI Engine
3Varients
• D2,D4,D6
8colour
Launch-2011
Top gear membership

Grow up to verito
 Verito Vibe

DCI Engine 65HP

3 Varients
• D2,D4,D6
7 COLOUR
E Verito

BLDC-41HP
3 Varient
• D2,D4,D6
White
Top gear
membership
XYLO 2009
Top gear membership

Live the weekend life

 Bolero Power +
Launch 2000
M-Hawk engine-70 HP
3varients
• SLE,SLX,ZLX
Multi seating option(7,8,9)
M2DiCr engine-63HP
8 Varients(AC,Seat)
• SLE,SLX,ZLX(7 seat),Bolero
Ex(AC,Non AC)(8Seater),Bolero
plus(9seater)(AC,Non AC) ,
Bolero Ambulance(5+1 patient)

Take all anything

 Thar
CRD Engine-105HP
M2 Di Cr engine-83HP
Red,black,beige,silver
2 varient
THAR DI
THAR CRD
Top gear membership

Build for anything

 Alfa
Launch -2005
3wheeler
2 varients on the basis of cargo box
Alfa Load,Alfa Load Plus
D seat
10 inch size of wheel
5 colour
White,green,red,yellow
Greves engine-7.5 HP
Mud guard
Mahindra uday card

3 wheeler ka baadshah
 Jeeto
Launch 2015
8 varients depend on
deck,engine,payload..etc
Brand ambasder-Manoj Bajpai
M-Dura engine-11HP,16HP
10inch wheel size
Mahindra uday card
S6-11,S6-16,L6-11,L6-16,L7-11,L7-
16,X7-11,X7-16
Sahi chuno kmao jayda
 Supro Mini Truck

Launch-2017
1 varient
D+1
White,blue
Superior Di engine-26HP
12 inch size of wheel

Tarraki ki pahchan
 Supro Maxi Truck
Launch-2015
Superior Di engine-45HP
13 inch wheel
3 varients on the basis of
power,steering,AC
T2(MS),T4(PS),T6(AC+PS)

Tarraki ki pahchan
 Launch -2016
Big Bolero 1500kilo payload
2 varient based on
payload
1250,1500
M2DiCr engine-70HP
Front gril(chrome insert)
Bulguard
Space for fog light
Leaf spring suspension
Flat bed
70%market share
India’s number one pick up
Bolero pickup

M2 Di Cr engine -63 HP
Payload -1250 kilo
Lauch-2006
Bed hight-2.5 feet
2 varients
Powee steering(city ),Manual steering(long)
Flate bed
 Bolero picup Xenon yodha Dost D-Max
(Mahindra) (Tata) (Ashok Leyland) (I suzu)

Clinder 4 4 4 4

Wheel base 3264 mm 3150 mm 3150 mm

(distance b/t
front and back
wheel)
Dealer Network High Low Low Low

Resale value 50%

 BMT
Launch-2006
M2 Di Cr engine-63 HP
Bed Hight -1.5 feet
Not flate bed
2 variets
Power steering,manual
steering
 Camper
2 varients
Power steering,manual steering
Double cabin
D+4
M2DiCr engine-63HP
Corporate customer
1025 kilo payliad
5.5 feet bed length
Mud flap
Launch-2007
Wheel arche
 Imperio

HIEND Pickup
Superio Di Engine-75Hp
Launch-2015
4 varients on the basia of
single and double cabin,AC
and Non AC
SC/SC VX
DC/DC VX
 Alfa Passenger

Launch-2008
Wheel size -10inch
D+3
Greaves engine-7.5 HP
2varients
Alfa Dx,Alfa Champ
 Alfa Passenger Maxima Xtra DLX GEM PAXX
(Mahindra) (Bajaj) (piaggio ape) (Atul)

Dual tone seat Y N N N

Charging,bottle Y N N N
holder

10 lakh Y N N N
insurance

Mahindra uday
card
 E-Alfa
D+4
Braceless DC motor(BLDC)
1.3HP
Battery-48 volt
Speed-25km/h
Coil spring suspension(front)
Leaf spring suspension(back)
2 varients on the basis of
torque
High torque,low torque
Launch-2018
 Jeeto passenger

Launch -2017
3 varients
D+3,D+4,D+5
M Dura engine -16HP
10inch wheel size
Fuel tank lid
 Supro Mini Van

3 varients on the basis of

door
Cargo van, standarad
door,sliding door
Superio Di engine -26 Hp
D+7
Launch -2017
 Supro Van

Launch-2015
4 varients on the basis of
ps,AC,ms
LX(ms),VX8(ps),VX8(ps 5-8
seat),ZX5(AC+ps)
Superio Di engine -45HP
5 seater and 7 seater
 Supro Maxi Truck ACE HT Super Carry ACE Mega
(Mahindra) (Tata) (Maruti suzuki) (Tata)(blue)

Crumple zone Y N N N

Long bed 8.2 7.6 7.6 8.2

Uday card Y N N N

Load sensing Y N N N
proportimate
valve(LSPV)
 Customer Types

1.Individual /Farmer(purchase with own

name)
2.Captive customer(for business support)
3.MLO(market load operator)(purchase
with the name of org)
4.Fleet Owner(more then one vehicle for
commercial use owned by individual)
Famous cars in International market
Dealer Excellence program
 Dealer Excellence Program

Evolution frame work

1. Business Results
2. Manpower development
3. Crusade
4. Financial Performance
5. Infrastructure and Facilities
 1.Business results
S.N Parameter Maximum marks Thresold Maximum score Remarks

1 Vehicle sales 140 80%target achievement

2 Accessories 44 Ex Scorpio-12500

Scorpio-9500 Xuv-13500

Xuv-11000 Kuv-8500

Kuv-8000

3 Spare parts 30 90% 100% 0-89%=0marks

90-94%=15marks

95-99%=20

100%=25

More than 100%=30

4 Mahindra ensure 20 35% Greater then 50%

5 Post warranty retention 15 Bolero

Scorpio 50%

Xuv

BMT

Pickup 25%

6 Shield 26 80% 100%

7 Maximile and maxicare 30 90% 100%

8 Exchange penetration 20 Personal 15% 25% 15-24%=5

Commercial 20% 30% Greater than and equal to 25%=7marks

 2. Manpower Development
S.N Parameter Maximum marka Thresold Maximum score Remarks

FSC
1 Retention sales 10 75% 90% SSC
RRC
FSC
2 Retention service 10 75% 100% SSC
RRC
Ttainer
3 Certifed sales 10 60% 90% HR
SSI
SA
RM
4 Trained service 10 60% 90% E-TAKE
CO-TAKE
CRM
FFC
MQI(manpower quality index)(online test
5 10 3 4 RRC
for sales)
SSC(included)

Birtday celebration
6 HR practice+Manpower audit 40+10 80% 100%
Farewell celebration
 3.Crusade
S.N Parameter Maximum Marks Thresold Maximum marks Remarks
1 First time right sales personnel 5 80%T2B 90% Personal service

•Courtesy 5 90% 90%

Customer care calling data

•Delivery 5 90%
DMS

timing 5 75% 90% (source)

•Need analysis 5 75% 90%

•Condition of vechile at time of delivery 75%

•Delightful delivery experience

Customer care calling data
2 First time right sales commercial 25 90% 95%
DMS

(8+8+9) (source)
Commercial service
3 Customer care personal 9+8+8 73% 89% Personal
4 Customer care commercial 12+13 85% 90% Commercial
5 Process quality (PQ)score 10 70% 80%
6 Repair Quality (RQ) score 10 70% 80%
100 15(yellow) 25(black) Black 25 marks
Green 20
7 Crusade belt score Yellow 15
White 0
CM(consequence mgt)
40 More than Above 900 Sales
8 SSI(Sales satiafaction index)
750
40 More Above 900 Service
9 CSI(composite satisfaction index)
 4.Financial Perfornance
S.N Parametre Maximum marks
1 Profitability 50
measurement
• ROCE 10
• Debt equitie ratio 10
• Service break even 20
ratio
• Dealer Health 25
index(DHI)

2 Group Negative 55
3 Rishtedhari Grukul 20
150
5. Infrastructure and facilities

S.N Parametre Maximum marks

1 Showroom infrastructure 70
audit

2 Workshop infrastructure 50
audit

3 X-mart business 20

4 Channel expension 35
PSF(post Sales Follow-up)(3rd day calling)
Enquiry Generation

C- counter
O-outdoor(sales promotion activity-
loan mela ,exchange mela)
R-reference
D- Database