INTANGIBLE

ASSETS
Intangible Assets & Employee Network Intelligent

RICHARDUS MARIA RAJA – BATCH 42

MAGISTER TEKNOLOGI PENDIDIKAN
--------------------------------------------------------------------------
 KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN

Agenda Presentation
Definition of Intangible
01 Assets
Intangible Assets and Its
02 Categories
How to measure
03 Intangible Assets
Intangible Assets & Its
04 Relevance at School
 KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN

Do you guys know these companies?

What do you know about both companies?

What are the differences between those companies?
What is Assets? KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN

Tangible
Assets
Current
Assets Fixed
Assets

Assets
Assets can be broadly
categorized into
Financial
Assets

Intangible
Assets

Source : Investopedia
 KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN

https://www.investopedia.com/terms/t/tangibleasset.asp

Click Here

A tangible asset is an asset that has a finite monetary

value and usually a physical form. Tangible assets are
the most basic type of assets on the balance sheet. They
What is Tangible are usually the main form of assets in most industries.
Assets? They are also usually the easiest to understand and
value.

NEWS FLASH
 KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN

An intangible asset is an asset that does not

have any physical existence.
Like tangible assets, you cannot touch or feel
them but they have a current and future value.

“
They are long-term assets of a company having a
useful life greater than one year.

Meaning of A business can either develop these assets

Intangible Assets internally or can acquire them in a business

combination.
 KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN

Tangible Assets VS Intangible Assets

 KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN

The contribution of
intangible assets to
the success of a
business reaches up
to 84%
1975

Intangible asset
contribution to the Timeline Data Based on
http://strategimanajemen.net/2015/04/27/kenapa-kekuatan-3-intangible-assets-ini-begitu-dramatis-dan-powerful/
2015
success of a business is
only 17%
 KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN

You guys already know the meaning of intangible assets.

So which one from both companies below classified as Intangible Assets?

InTangible Assets Company

Non – Manufacturing
Company doesn’t has a big factory

Big Manufactaring Company

 KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN

what other
company has
developed their
Intangible assets?
 KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN

Three ‘Families’ of Intangible Resources

Employee This includes the capacity of employees to

competence act in a wide variety of situations.

Internal structure may include patents,

Internal
concepts, models and computer and
structure administrative systems.

External structure may include relationships

External with customers and suppliers, brand
structure names, trademarks and reputation or
"image."
 KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN

Can we measure
The Intangibles?
 KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN

The company always tries to manage its intangible

assets to maintain and increase its market value.

But what if we manage it if we don't know what

needs to be measured and what the current status
is.

Measurements must be made, displaying in mind

the management principle "if it is not
measurable, then it is not management”

To succeed this, Sveiby introduces the Intangible

Assets Measurement model with its approach.
 KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN
The Intangible Assets Monitor
How to measure Intangible Assets
 KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN

MEASURE COMPETENCE
PROFESSIONALS: MOST IMPORTANT COMPONENT OF COMPETENCE

Many nonmanufacturing companies, especially knowledge companies, have an informal or formal

hierarchy depending on the degree of responsibility for customers carried by the employees.
1. Number of Years in the Profession
2. Level of Education
GROWTH /
3. Training and Education Costs
RENEWAL 4. Marking

1. Proportion of Professionals in the Company

COMPETENCE 2. The Leverage Effect

EFFICIENCY 3. Value Added per Employee
4. Value Added per Professional

1. Average Age
STABILITY 2. Seniority
3. Professionals: Turnover Rate
 KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN

MEASURE INTERNAL STRUCTURE

The main activity of employees who work in general management administration, accounting, personnel,
reception, filing etc. is to maintain the internal structure. Activities such as routine maintenance of computer
systems and databases should also be classified under this heading, unless they refer to a specific customer or
group of customers.

1. Investment in The Internal Structure

2. Investment in Information Processing
GROWTH / RENEWAL
Systems

INTERNAL 1. Proportion of Support Staff

2. Sales per Support Person
EFFICIENCY
STRUCTURE 3. Values and Attitude Measurements

1. Age of The Organization

2. Support Staff Turn Over
STABILITY
3. "Rookie Ratio" And Seniority
 KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN
MEASURE EXTERNAL STRUCTURE
The time employees spend working for customers represents a potential for maintaining, building and
developing relations with customers in direct projects for them. The professionals spend most of their time -
maybe as much as 90% - on knowledge conversion, many of them in a very intense co-operation with the
customers

1. Profitability per Customer

2. Organic Growth
GROWTH / RENEWAL

1. Satisfied Customer Index

EXTERNAL 2. Win/loss Index
EFFICIENCY
3. Sales Per Customer
STRUCTURE
1. Proportion of Big Customers
2. Age Structure
STABILITY
3. Devoted Customer Ratio
4. Frequency Of Repeat Orders
 KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN

MAKE
MOST ADMIRED KNOWLEDGE ENTERPRISE
KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN
KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN
KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN Sharing Experiences

How to apply the

concept of
Intangible assets
in a company?
Based on working experiences sharing
one of staffs in BHK ES

Dian Sudrajat
Now
PT Kalbe Farma employees BHK ES Library Staff
KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN
 KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN
Conclusion from the results of the interview:
1. Employees are considered as one of the important assets of the company
2. The suggestion system as a forum to accommodate ideas, knowledge, creativity,
and innovation from employees.
3. Suggestions given will be filtered. The best advice for the progress of the
company will be appreciated by the company.
4. Quality Control Circle (QCC); In this company, all employees are taught how to
make project improvement in their respective departments, are given step-by-step
training, tools used in reports and given time for discussion every week to solve
problems. (Fish Bones Diagram)
5. This project has a higher value weight than SS, so it is done in groups. The results
of the project are contested and rewarded accordingly. PT Kalbe Farma employees

What if this is applied at school?

What do you think?
KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN

How to apply the

concept of
Intangible assets
in the scope of
schooling?
KNOWLEDGE MANAGEMENT Bunda Hati Kudus Elementary School
MAGISTER TEKNOLOGI PENDIDIKAN

Bunda Hati Kudus Elementary School

Based on
interview and discussion
with Sr. Veronica (Principal of BHK ES)

YAYASAN ASTI DHARMA

SEKOLAH DASAR BUNDA HATI
KUDUS
TERAKREDITASI A (AMAT BAIK)
Jl. Rahayu No.22, Grogol Petamburan, Jakarta 11460
Telepon: 021- 5686308 Faksimile: 021-563 5871
Laman : www.astidharma.sch.id
 KNOWLEDGE MANAGEMENT
BHK Elementary School Human Capital Asset MAGISTER TEKNOLOGI PENDIDIKAN

Human resources consisting of teachers and educational

staff who have the potential and are competent in their
respective fields and synergize together in creating a
conducive learning climate for the learning community at
school. Knowledge sharing is conducted between students,
between teachers, between teachers and students,
teachers and school officials, the school and parents as
customers who have trusted their children to study at this
institution. The sharing of knowledge is carried out by
means of;
1. education services; teaching and learning process in class
2. educational seminar
3. education and training (workshop) for teachers
4. coaching activities
5. faith deepening activities
6. ret-ret
7. field trips
8. Parent and school committee meetings
 KNOWLEDGE MANAGEMENT
BHK Elementary School MAGISTER TEKNOLOGI PENDIDIKAN
Knowledge & Creativity Asset

https://www.youtube.com/watch?v=91M_gd8OKok

https://www.youtube.com/watch?v=F4obW0hX3us&t=15s

https://www.instagram.com/bhkjuniorband/?hl=id
 KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN
BHK Elementary School Brand Assets May The Sacred Heart Be Everywhere
Love Forever
Brand assets declared by BHK Elementary School which has become its main tendency is: Our Lady of the Sacred Heart
Pray for Us
1. Catholic school owned by a religious congregation based in Paris, France
2. The spirit of religiosity inherited by the founder of the congregation and the founder of the school (Jules Chevalier,
French Roman Catholic priest and founder of the Missionaries of the Sacred Heart and Daughters of Our Lady of
the Sacred Heart). Formulated into;
a. the school logo,
b. trade names,
c. spirit of religiosity core values (4C – Compassion, Care, Competence, Change)
d. 7 BHK character values,
e. copyright; school jingles (mars) and character books
f. School motto; Cerdas, Berhati, Peduli Lingkungan
Applied significantly to the educational life at BHK schools.
3. A government license that recognizes the existence of BHK Elementary School as one of the National private schools
4. School accreditation grades; A (98)
5. Hereditary belief. Proven through graduates who are not only proficient in academic and non-academic fields but also
have good character and behavior
6. Very high kinship (embrace each other)
 KNOWLEDGE MANAGEMENT
The existence of tangible MAGISTER TEKNOLOGI PENDIDIKAN
assets also undeniably
supports the
implementation of the
learning process in
schools

Human Capital Assets

Teachers and educational staffs who
Individual Competence
have the potential and are competent
in their respective fields
Brand Assets
External Structure Parents as customers still trust their
children to study at this institution
Knowledge & Creativity Assets
Sr. Veronica (Principal of BHK ES)
Internal Structure School as learning community and
organization
 KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN
BHK Elementary School Reward

A reward system is given by the school based on appreciation Special Awards for Students
for achievement, loyalty, innovation, and the success of 1. School fee reduction
students, teachers and education staffs in accompanying 2. Granting certificates and special
students. incentives in front of all students
4. Teachers are allowed to learn,
1. Awards for teachers who successfully assist children in continue education, equalize
winning championships and awards in competitions both in education and develop their talents,
the academic field (National Examination, Science interests, and abilities
Olympiad, Storytelling, English Debate) and non-academic
(sports tournament, scouting, scouting, small doctor, 5. A teacher with loyalty and
religion, music, dance, singing) by granting certificates and dedication
special incentives
short term; family gathering with
2. Teachers and education staff who have succeeded in teachers and education staffs within
contributing suggestions for innovation for school 2 years once inside and outside the
development and progress country
3. Teachers and education staffs who have won long term; 25 years devotion will be
championships among teachers at the local, regional and given a dedication reward
national level
KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN

How about your school,

Guys?

Let’s share
KNOWLEDGE MANAGEMENT
MAGISTER TEKNOLOGI PENDIDIKAN

Thank You
For your Attention and Sharing