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    MARKET STUDY of A Feasibility Study

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    Sheena Doria de Vera
    The document discusses key topics related to market analysis including competitors, market share, sales forecasting, demand and supply analysis, and marketing strategies. It defines direct competitors as companies offering similar products and services to the same target market. It provides formulas for calculating market share based on a company's sales and an industry's total sales. Tables show historical and projected sales figures. Demand and supply are defined in relation to willingness and ability to pay for a given quantity. Marketing strategies discussed include discounts, loyalty programs, advertising, and evaluating strategies based on impact and costs.

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    MARKET STUDY of A Feasibility Study

    Uploaded by

    Sheena Doria de Vera
    1K views19 pages
    The document discusses key topics related to market analysis including competitors, market share, sales forecasting, demand and supply analysis, and marketing strategies. It defines direct competitors as companies offering similar products and services to the same target market. It provides formulas for calculating market share based on a company's sales and an industry's total sales. Tables show historical and projected sales figures. Demand and supply are defined in relation to willingness and ability to pay for a given quantity. Marketing strategies discussed include discounts, loyalty programs, advertising, and evaluating strategies based on impact and costs.

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    MARKET STUDY of a Feasibility Study

    Original Title

    MARKET STUDY of a Feasibility Study

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    The document discusses key topics related to market analysis including competitors, market share, sales forecasting, demand and supply analysis, and marketing strategies. It defines direct competitors as companies offering similar products and services to the same target market. It provides formulas for calculating market share based on a company's sales and an industry's total sales. Tables show historical and projected sales figures. Demand and supply are defined in relation to willingness and ability to pay for a given quantity. Marketing strategies discussed include discounts, loyalty programs, advertising, and evaluating strategies based on impact and costs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    1K views19 pages

    MARKET STUDY of A Feasibility Study

    Uploaded by

    Sheena Doria de Vera
    The document discusses key topics related to market analysis including competitors, market share, sales forecasting, demand and supply analysis, and marketing strategies. It defines direct competitors as companies offering similar products and services to the same target market. It provides formulas for calculating market share based on a company's sales and an industry's total sales. Tables show historical and projected sales figures. Demand and supply are defined in relation to willingness and ability to pay for a given quantity. Marketing strategies discussed include discounts, loyalty programs, advertising, and evaluating strategies based on impact and costs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 19

    KEY PLAYERS AND COMPETITORS

    • competition: the rivalry between companies selling similar


    products and services
    • direct competitors: companies who offer the same
    products and services aimed at the same target market and customer
    base
    MARKET SHARE
    MARKET SHARE (LION’S SHARE OF THE
    MARKET)
    • A company's market share is its sales measured as a percentage of an industry's
    total revenues. You can determine a company's market share by dividing its total
    sales or revenues by the industry's total sales over a fiscal period.
    • Use this measure to get a general idea of the size of a company relative to the
    industry.
    MARKET SHARE

    •MARKET SHARE = OTHERS X UNSATISFIED DEMAND X


    WILLING X ABLE
    •(ALL IN %)
    Time Total Sales (in millions)
    SALES 2007 198.6
    FORECASTING 2008 214.9
    2009 234.2
    2010 353.7
    2011 429.3
    2012 340.8
    2013 416.2
    2014 451.6
    2015 512.2
    2016 471.2
    MARKET SHARE
    𝑃𝑟𝑜𝑑𝑢𝑐𝑡𝑖𝑜𝑛 𝑐𝑎𝑝𝑎𝑐𝑖𝑡𝑦
    Market share=
    𝑆𝑎𝑙𝑒𝑠 𝑜𝑓 𝑡ℎ𝑒 𝑖𝑛𝑑𝑢𝑠𝑡𝑟𝑦

    𝑃𝑟𝑜𝑑𝑢𝑐𝑡𝑖𝑜𝑛 𝑐𝑎𝑝𝑎𝑐𝑖𝑡𝑦
    Market share= 𝑇𝑜𝑡𝑎𝑙 𝑚𝑎𝑟𝑘𝑒𝑡 𝑑𝑒𝑚𝑎𝑛𝑑
    DEMAND AND SUPPLY ANALYSIS
    1. DEMANDESTIMATIONS
    • Demand is a buyer's willingness and ability to pay a price for a
    specific quantity of a good or service. Demand refers to how
    much (quantity) of a product or service is desired by buyers at
    various prices.

    • Quantity demanded: is the amount of a product people are


    willing or able to buy at a certain price.
    2. SUPPLYPROJECTION
    • Supply is the amount of a product per unit of time that
    producers are willing to sell at various given prices when all
    other factors are held constant.

    • Quantity supplied: is the amount of a good that sellers are


    willing to sell and are able to sell.
    DEMAND & SUPPLY ANALYSIS
    STRATEGIES OF MARKET GAPRESULTS
    • Supply – demand = (+)
    surplus stop studying and begin to search other investment
    alternatives because the supply in a state of surplus.

    • Supply – demand = (-)


    deficit continue work on your study because the supply in
    a state of deficit, which represent a chance for
    investment
    STRATEGIES OF MARKET GAPRESULTS
    • Supply – demand = (0) market is at equilibrium state and
    cannot accommodate more goods. In this case to continuing in
    your studding or to look for other alternatives depends on the
    entrepreneurs decision, and whether investment depends on
    factors other than or only on the current demand, for example,
    the strategic importance of the good, business plan
    development. If the decision of entrepreneur is to invest then
    you are requires immediately fined another targeted market
    group of the production to be produced.
    MARKETING STRATEGIES
    MARKETING STRATEGIES
    MARKETING
    STRATEGIES
    MARKETING STRATEGIES
    Volume discount?
    Discount card?
    Loyalty card?
    Airport brochure? Bus brochure?
    Website?
    Blog/ Vlog? Event sponsorship?
    Specific Impact in
    Strategy (18-
    Cost Assumption General Impact terms of People
    65 y/o)
    Reached
    480-1,900
    Php 50 / day
    people/day
    Facebook 3,150 - 13,300
    Php 350 / week Can reach
    Post Boost people/week
    820,000 people
    (16 miles to & 12,600 - 159,600
    Php 4,200 / month (16 miles to &
    from Baguio people/month
    from Baguio City)
    City) 151,200 -
    Php 18,000 / year 1,915,200
    people/year

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