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    Bharat Forge India

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    saketjhanwar
    Bharat Forge has pursued several strategies for global expansion including acquiring forging companies in Germany, the US, and Sweden between 2004-2005. It has also established a joint venture in China and diversified its revenue sources across geographic regions like Asia Pacific, North America, India, and Europe. Additionally, Bharat Forge offers full service supply capabilities through state-of-the-art facilities and diversified into sectors like power, railways, wind energy, and defense to reduce dependence on the automotive industry.

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    Bharat Forge India

    Uploaded by

    saketjhanwar
    25 views12 pages
    Bharat Forge has pursued several strategies for global expansion including acquiring forging companies in Germany, the US, and Sweden between 2004-2005. It has also established a joint venture in China and diversified its revenue sources across geographic regions like Asia Pacific, North America, India, and Europe. Additionally, Bharat Forge offers full service supply capabilities through state-of-the-art facilities and diversified into sectors like power, railways, wind energy, and defense to reduce dependence on the automotive industry.

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    35894337 Bharat Forge India

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    Bharat Forge has pursued several strategies for global expansion including acquiring forging companies in Germany, the US, and Sweden between 2004-2005. It has also established a joint venture in China and diversified its revenue sources across geographic regions like Asia Pacific, North America, India, and Europe. Additionally, Bharat Forge offers full service supply capabilities through state-of-the-art facilities and diversified into sectors like power, railways, wind energy, and defense to reduce dependence on the automotive industry.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    25 views12 pages

    Bharat Forge India

    Uploaded by

    saketjhanwar
    Bharat Forge has pursued several strategies for global expansion including acquiring forging companies in Germany, the US, and Sweden between 2004-2005. It has also established a joint venture in China and diversified its revenue sources across geographic regions like Asia Pacific, North America, India, and Europe. Additionally, Bharat Forge offers full service supply capabilities through state-of-the-art facilities and diversified into sectors like power, railways, wind energy, and defense to reduce dependence on the automotive industry.

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    You are on page 1of 12

    Strategies of

    bharat forge

     Global Presence

     Full Service Supply Capability

     Dual Shore Manufacturing

     Diversification
    Global Presence
    2004
    Acquired Carl Dan Pedinghaus the 2nd largest forging company at Germany.
    Acquired CDP Aluminitek in Germany.
    Acquired CDP Duan, Germany.

    2005
    Acquired Federal Forge now known as Bharat Forge America Inc.,
    Acquisition of Imatra Kilsta, AB, Sweden.
    Acquired subsidiary of Imatra Kilsta, Scottish Stampings, Scotland.
    Entered into Joint Venture with FAW Group, the largest in China.
    Need to go Global
     Improves Quality, Delivery, Supply Chain, R&D, & Productivity.

     Economies of scale.

     Lets you learn best practices & business processes.

     Proper utilization of existing capacity.

     To avail separate business cycles.

     Less dependence on single market.

     Advantage of differential growth opportunities across varying


    geographies.
    Global Presence (Contd…)
    Geographical Diversification in BFL's Revenue

    100% 5% 5% 8% 10%
    21% 21% 17% 16%
    80%
    26% 26% 22% Asia Pacific
    60% 30%
    North America
    40% India
    44% 48% 49% 52% Europe
    20%

    0%
    FY06 FY07 FY08 FY09
    Full Service Supply Capability
     State-of-the-art facilities.

     World-class capacities and capabilities.

     Fully automated forging and machining lines.

     Strong capability in design and engineering.

     Full fledged product testing and validation facility.

     Technology & engineering driven development partner.

     Providing more value to its customers.

     End to End Solutions.


    Full Service Supply Capability (Contd…)

    • (Contd…)
    GLOBAL DUAL SHORE MANUFACTURING CAPABILITY
    GLOBAL DUAL SHORE MANUFACTURING CAPABILITY
    China JV with
    Key Products India Germany USA Sweden UK
    FAW
    Passenger Vehicles
    - Engine Component Y Y Y Y   Y
    - Chassis Component
    M & HCV
    - Engine Component Y     Y Y Y
    - Chassis Component
    Light Truck Parts
    - Engine Component
    Y Y Y Y Y Y
    - Chassis Component
     
    Key Services
    Y Y I Y I  
    - Design & Engineering  
    Diversification

     Driven by necessity.

     Breaking dependence on Auto Sector.

     De-Risking.

     Unrestricted creativity.

     Filling the Gaps.

     Balancing Act.

     Ensure smooth earning.


    Diversification (Contd…)
    How they have diversified???

     Joint venture with France’s Alstom a leader in power generation.

     Joined hands with National Thermal Power Corp India's top power
    generation company

     Joint venture pact with France’ nuclear power AREVA to explore


    opportunities in nuclear power sector.

     Supplying Railway locomotive components worth Rs 200 – 300 million to


    Indian Railways.

     Commissioned its new fully integrated Ring Rolling Facility at its Centre
    for Advanced Manufacturing, Baramati & Pune.

     Rings in sectors such as Wind Energy, Defense, Oil & Gas, Mining,
    Material Handling Equipment and Bearing Industry.

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