New Venture Creation

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New venture creation

Origin of new venture


Identfying & recognizing opportunity
• OBJECTIVES
1. Develop a mind-set of continuously seeking ideas
and opportunities
2. Explain the sources of business ideas
3. Explain characteristics of those who excel at
recognizing opportunities
4. Explain the opportunity recognizing process
Terminologies
• Idea – thought, impression, notion. May or may not be an
opportunity. E.i feel need
• Opportunity – Favourable set of circumstances that create the
need for a new product, service or business
• Opportunity recognition – process of perceiving a profitable
new business or a new product or service
• Entrepreneurial alertness – The ability to notice things without
engaging in deliberate search
• Solo entrepreneur - Entrepreneur who identify business ideas
on their own
• Network entrepreneur – identifying ideas through social
contact
• Creativity – process of generating novel or useful ideas
New Venture Creation as a Process

Stages in setting-up firm


Business financing
Opportunity
Idea/opportubity evaluation
Business Model • Personal funds
• Attactive • Outside – in & • Equity
& Business
• Unchored in product Inside – out • Debt
Plan
or adds value analysis • Bootstrapping
• Durable • Feasibility • Creative sources
study
Entrepreneure encompass
• Mind-set - Ccontinuously seeking ideas & opportunities that
can be commercialized, focus on innovating, doing things
better, adding, creating & delivering unique value to
customers & to all stakeholders, & want to be rewarded for
their success
• Action - are proactive to the extreme, once on the
opportunity trail, they move mountains to mobilize the
resources to accomplish their goals, & in Nike words, they
just ‘do it’ & they do it their own way
• Process - Entrepreneurship is a dynamic, continuous process.
The process is driven by the entrepreneur, the founder, the
champion – i.e.
Entrepreneurship process
• Generating ideas increasingly
• Selecting the real opportunity from the heap of ideas
• Build & empower the team
• Mobilize and control necessary resources, whether or not you own them
• Develop an astute strategy to capture customers & to generate sales &
sustainable profit
• Develop business model
• Develop a compelling business plan
• Assess personal & business risks – acceptance, rejection
• Launch the venture
• Manage the growing venture and
• Harvest the reward of success by selling your business, taking your
business public, or continue to build your venture and pay yourself
generous compensation
End of session
• Thank you

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