Customer Service Training 2020

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CUSTOMER

SERVICE
TRAINING
2020
Prepared by: Mr. Joseph Bautista Dimaano, CTP
Exclusive for the: Philippine Councilor’s League
THE
HOSPITALI
TY
INDUSTRY Welcome to You,
The Future Hospitality Industry Leaders!
HOSPITALITY

From the French word “hospice…


“To provide care/shelter for travelers
PINEAPPLE
Symbolic of…
Welcome
Friendship
Hospitality
CHARACTERISTICS OF THE
HOSPITALITY INDUSTRY
Opens 365 days a year
24 hours a day
Those on their way to senior positions work 10 – 12 hours per day
Evenings and weekends are also included
So we have to accept the fact that we will be working while others are enjoying
CHARACTERISTICS OF THE
HOSPITALITY INDUSTRY
Largest and fastest growing industry
Emphasis on service, and guest satisfaction
Product is intangible and perishable
No such thing as business hours
Characterized by shift work
WE MAKE EVERY EFFORT
TO MAKE OUR
CUSTOMER HAPPY AND
TURN HIM/HER TO
RETURN THUS
BECOMING FROM A
CUSTOMER TO “GUEST”.
HOTEL OPERATIONS
The ABC’s of Customer Service
•A - Attitude
•B - Business knowledge
•C - Customer-oriented
The 123’s of Customer Service
•Deal with 1 customer at a time
•Customer service is a 2-way exchange
•Solve or identify issue in 3 minutes (or
less)
Sins of service…
5. Robotics
1.Apathy 6. Rule book
2.Brush-off 7. Runaround
3.Coldness
4.Condensation
Success…
Focus on the guest
Understand the role of the guest-contact employee
Weave a service culture into education and training
systems
Thrive on change
Examples in a restaurant…
Guest calls for reservation
Guest tries to find restaurant
Guest parking
Guest welcome
Guest is told table is not ready
Guest goes to lounge for a cocktail
Service…
Ensures consistency
Participative process that involves all departments
Continuous process
Should be an integral part of the mission
It’s simply EXCITING
The Importance of Customer
Service
Retailing has become a Superior customer
service business. Product service leads to sales.
and the experience are Simply put, customers
now equal buy because of a
considerations in the positive shopping
customer's mind. experience.

Superior customer
Customer service
service leads to positive
enhances the image of
word of mouth
the institution.
advertising. This is
priceless!
Key Customer Service Factors
Customer Value the long-
Don't judge a People buy into Your
service is term repeat
customer by people — they appearance
different things business of your
their don't just buy matters too
to different customer
appearance product
people

First impressions
Customer service The person in a count, especially if
should be flexible coat and tie could the visitors have a
Customers, short time to spend
Understand how be the shoplifter
in the shop. Identify and
your customer and the person including tourists,
So, how we are
profile changes looking a bit like to get to recognize these
dressed affects the
throughout the raggedy could be know the sales buying attitude of repeat customers,
year, and adapt the millionaire staff. the customer. You and cater to them.
your customer who is interested should be dressed in
service to these to check in at the a manner that
enhances the image
changing needs. Hostel.
of the institution.
Key Customer Service Factors
Actions speak
Listen to your Is the customer Busy but
louder than
customers always right? available
words.

We have two ears It is less important


and one mouth, what you do than Of course not, but
which are reflective how it is perceived.
of about the
they should feel 'Busy but available'
A simple gesture for
like they are is a philosophy that
percentage of time one customer, can
right. There is no suggests a staff
we should be be greatly person be kept on
listening versus appreciated, while value in arguing
the floor, especially
talking. A customer another customer with the during active times,
with a complaint or considers a more customer. busy doing things,
a suggestion is a difficult task Arguing only but at the same time
blessing because routine. Under
they generally raise
leads to negative available to the
promise, over customer.
valid issues that are deliver. word of mouth.
actionable.
Key Customer Service Factors
Staff and Volunteers
Invest in making your team happy.
Clear communication, effective policies, excellent staff training, and creative problem-solving
techniques are all necessary components of excellent customer service.

INSPIRE LEAD CONSISTENCY


& BY & KNOWLEDGE
MOTIVATE EXAMPLE EFFICIENCY

COMMUNICATION INCLUSION TRAINING REWARD


WHO IS THE CUSTOMER?
FRIEN VOLUNTEE
DS RS

COMMUNI FUNDE
TY RS

YO
COLLEAG
U VISIT
UES
OR
COLLABORAT LOCAL
ORS
&
GOVERNME
FREELANCERS NT
WHAT DOES IT MEAN TO
YOU?PRID MOTIVATI
SUCCES ON
S E CONFIDEN
CE

ENJOYMEN
T
SATISFACTI YO HAPP
ON
Y
FULFILMEN
T U
RECOGNITI ENTHUSIAS
ON SENSE M
COMPLIME OF
NTS ACHIEVEME
NT
HOW TO DELIVER
I CAN
MAKE A TAKE
DIFFERENC OWNERSHIP
E &
I AM THE RESPONSIBIL
DIFFERENC ITY
E
YO
A
U
COMPLAIN BE
T IS PURE
GOLD
OPTIMIS
TREASURE TIC
IT!
HAVING A “CAN DO”
ATTITUDE
This section is all about how to achieve a professional and positive mind set, emotions,
language and behaviour

NO CAN
“CAN DO”
DO
FOCUS
(In the black) FOCUS
(In the red)

Positive Empathetic Negative Defensive


Energetic Open Angry De-motivated
Happy Listens Frustrated Fearful
Optimistic Appreciative Resentful Intimidating
Motivated Determined Pessimistic Overwhelmed
Helpful Pro-active ArgumentativeDiscouraged
Confident Considerate Unhappy Sarcastic
Productive Solution-focussed Blame Not Listening
Enthusiastic Co-operative Vulnerable Rude
Resilient Rewarding Self-pity Excuses
BEING ‘IN THE RED’
WHAT HOW DO
YOU
TRIGGER FEEL/BEHAV
S IT? E?

YO
U
WHAT
WHAT IS
DOES IT
THE
IMPACT? COST
YOU?
MOVE BACK ‘INTO THE
BLACK’
What are some of the things you can do to move yourself back ‘into the Black’

What CAN I control?


What CAN I do?
What else CAN I do?
What am I willing/prefer to
do?
“CAN DO” What is my responsibility to
NO CAN DO do?
FOCUS What are my choices?
FOCUS What are my possible
solutions?
I CAN Choose What are my options?
Unable to
and Control my What are my alternatives?
Control or What is possible?
Response and What is a way forward?
Influence
Influence What is my next step?
What is the positive?
What CAN I be grateful for?
What is my goal?
What positive, constructive or
empathetic action CAN I take?
POSITIVE FIRST
RESPONSE
This structure can be customised and personalised to any situation

COMPLAI
REQUEST QUESTION
NT
FIRST IMPRESSIONS COUNT
So getting your meet and great is extremely important!

Greeting
Greeting
Face-to-
Telephone
Face

Look at the person


Acknowledge, smile and greet
Thank the person for waiting
(if they have been waiting)
Address the person by name Good Morning/ Afternoon
(If you know them) Organisation and/or Dept
Introduce yourself and This is …
position How can I help
(if they don’t know you)
Handshake or other
appropriate contact
Offer of help
POSITIVE FIRST
RESPONSE
REQUEST QUESTION

IF YOUR ANSWER IS…

NOT SURE
NO
YES MAYBE
DON’T
DISSAPOINTI
NG
KNOW

• I can look into that • Explain what you Can DO


• Certainly • Explain what you are
• Yes, of course • Let me find out for you
unable to do
• I would be delighted • Let me see how I can • Give suggestions or
to… help you alternatives
• I CAN DO that • May I ask you a few • Be constructive and
questions/ empathetic
Positive First Response
COMPLAINTS, CRITISISM, DISSATISFACTION &
FRUSTRATION
PLEASED SURE SORRY

Express commitment and Apologise, express


Show your appreciation
confidence empathy and care

I am confident that I can


I am glad you brought this I want to genuinely
find a positive way
to my attention. apologise for the situation
forward

GLAD CONFIDENT
HAPPY I CAN/ I WILL REGRET
ASSURE/ REASSURE
THANK YOU CERTAIN
APOLOGISE
I’M GRATEFUL POSSITIVE DISSAPOINTED
IT’S GOOD THAT PROMISE/ GUARANTEE
Review Review Review
Never think it’s finished! Commit to review your services frequently and constantly ask ‘Is this
the best we can be?’.

Use professionals to test out


Encourage visitors to write
the experience and give you an
reviews.
independent review.

Walk the customer journey


Training and development of
from kerb to kerb (even from
staff is an ongoing
the suggested carpark) and
commitment.
challenge everything you see.
+ +
Key Review
Visitor Experience “Being in the Black” Review
Factors Review

Happy Happy
=
Confident Satisfied
Knowledgeable
Staff + Grateful
Visitor

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