Prepare Answers For The Following Questions Homework Due: Friday 8
Prepare Answers For The Following Questions Homework Due: Friday 8
Prepare Answers For The Following Questions Homework Due: Friday 8
• 1b)
• 'Genre is not useful given the hybrid nature of texts'
• Explain how you met and/or challenged conventions in
order to appeal to audiences in one of your production
pieces
Producer Consumer
Think about film genre, which
portray very specific binary
oppositions?
Andrew Goodwin:
We decode
signs in the
same way that Media texts or
we decode messages are
language. constructed for
recognition and
interpretation.
This process is
called encoding.
Semiotic Theory
Denotation: What can I see?
Connotation: What does this signify?
Encoder = photographer
Decoder = viewer
Gender
Age
What could affect your reading of a text?
Ethnicity
Lifestyle Beliefs
Values
Objective: Explore concepts in order to prepare for Key Concepts Exam
AUDIENCE
McMahon and Quinn
Identify three categories of codes that may be used to
convey meanings in media messages: technical codes,
which include camera techniques, framing, depth of field,
lighting and exposure and juxtaposition; symbolic codes,
which refer to objects, setting, body language, clothing
and colour; and written codes in the form of headlines,
captions, speech bubbles and language style. For
instance, a journalist aiming at readers' sympathy for an
imprisoned political activist may choose to publish a
photograph of the activist, crouched behind bars, next to a
picture of a caged animal (making use of body language,
setting, and juxtaposition) and anchor the picture to a
caption that reads "CAGED!"
http://www.mediaknowall.com/as_alevel/alevel.php?
pageID=filmlang