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    Roles of Manager

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    shankyonly
    The document discusses the key roles and responsibilities of a manager. It begins by emphasizing the importance of adapting to changing times. The main role of a manager is to achieve objectives by ensuring that each team member meets their goals. A good manager has the ability to motivate ordinary employees to perform extraordinarily well. Managers work with others as coaches and counselors, while taking a leading role when needed. The rest of the document outlines the various responsibilities of a manager, such as planning, monitoring, developing team members, providing feedback, and ensuring goals are met. It also contrasts effective versus ineffective management styles.

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    Roles of Manager

    Uploaded by

    shankyonly
    55 views25 pages
    The document discusses the key roles and responsibilities of a manager. It begins by emphasizing the importance of adapting to changing times. The main role of a manager is to achieve objectives by ensuring that each team member meets their goals. A good manager has the ability to motivate ordinary employees to perform extraordinarily well. Managers work with others as coaches and counselors, while taking a leading role when needed. The rest of the document outlines the various responsibilities of a manager, such as planning, monitoring, developing team members, providing feedback, and ensuring goals are met. It also contrasts effective versus ineffective management styles.

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    roles of manager

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    The document discusses the key roles and responsibilities of a manager. It begins by emphasizing the importance of adapting to changing times. The main role of a manager is to achieve objectives by ensuring that each team member meets their goals. A good manager has the ability to motivate ordinary employees to perform extraordinarily well. Managers work with others as coaches and counselors, while taking a leading role when needed. The rest of the document outlines the various responsibilities of a manager, such as planning, monitoring, developing team members, providing feedback, and ensuring goals are met. It also contrasts effective versus ineffective management styles.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    55 views25 pages

    Roles of Manager

    Uploaded by

    shankyonly
    The document discusses the key roles and responsibilities of a manager. It begins by emphasizing the importance of adapting to changing times. The main role of a manager is to achieve objectives by ensuring that each team member meets their goals. A good manager has the ability to motivate ordinary employees to perform extraordinarily well. Managers work with others as coaches and counselors, while taking a leading role when needed. The rest of the document outlines the various responsibilities of a manager, such as planning, monitoring, developing team members, providing feedback, and ensuring goals are met. It also contrasts effective versus ineffective management styles.

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    The Role of the

    Manager
    Raj ranjan
    “We cannot do today’s job with
    yesterday’s methods and be in
    business tomorrow”

    --- Nelson Jackson


    A Group of Donkeys lead by a lion can
    defeat a group of lions lead by a donkey
    ---Socrates
    Main Purpose of the Managers’ Job

    To achieve and exceed the Assigned objective


    by ensuring that each and every member of
    the team achieves and / or surpasses
    his / her respective objective.
    A Good Manager has…..

    … the capability to get people of


    ordinary ability to perform in an
    extraordinary manner!
    5 Differences
    Worker Manager
    • Works alone • Works with others
    • Does the work • Develops
    • Like a player in the team people/customers
    • Is lead and Managed • Like a coach and a
    counsel; Pitches in as
    • Responsibility: player when needed.
    Single
    • Is the Leader/Manager
    according to the condition
    • Responsibility : Various
    Key Responsibilities
     Ensuring achievement of assigned Team’s and individual
    team members’ objectives
     Decision Making
     Ensuring his objectives achievement covering up deficit
    of anyone in his team.
     Focus on Brands / New Products
     Distribution Channel Management
     Timely Reporting and Feedback
     Developing Team Members
     Market Development
     Market Intelligence
     Strong Customer Focus
     Planning, Monitoring & Controlling
     Appraising &Reviewing
     Necessary course corrections
    Key Activities

    • Strong Customer Focus


    Right product for the right customers
    Frequency of visits
    Servicing
    Trouble shooting
    Retention and multiplication of customers
    Tracking of Customers
    Planning, Monitoring and
    controlling
    Objective setting
    Assigning the responsibilities as per the
    resources
    Alternative steps in case of crisis
    Monitoring of Progress/Key Customers
    Key Activities
    • Ensuring follow up of every subordinates’
    responsibilities.
    • Ensure follow up on payments
    • Ensure Liquidation of stocks
    • Ensure Order generation
    • Regular follow up of pending claims of
    distributors and CFAs
    Key Activities
    Ensuring at Distributors’ Level

    • Inventory Check
    • Payment follow up
    • Catering to Retailer
    • Liquidation of short expiry / non moving products
    • Settlement of Claims
    • Successful of Operation of bonus offers
    • New Product availability at retailer level
    • LOC & NOC of products
    Key Activities
    At the Retail Level
     Tracking of new and established products
     Retail survey to track the demand of Company’s
    and competitors’ products
     Retail survey to validate the customer coverage
     Right product, Right customer focus approach
     Tracking of Key Retailers
     Ensure order booking and its supply
    Key Activities
    • Reporting
     Weekly Reports on time

     Specialty Coverage Analysis


     Sales Promotion Proposal / Report cum Expenses
    Statement
     Subordinates’ Coverage format-Self Analysis
     Campaign Sales Meeting follow up.
     Record of Leaves
     Sales Diary
    Key Activities
    • Feedback
    • On inputs
    • On competitors
    • Regarding strategies
    • On emerging trends
    • To subordinates on performance
    • To superiors on any important
    developments
    Key Activities
    Market Development / Market Intelligence
     Gather information from distributors / retailers
    to know the actual market potential
    Focused approach
    Rural coverage
    Distributors’ appointment
    Customer contact programmes
    Tracking Competitors
    Key Activities
    Development Team Members
    • Review of Team members’ performance identifying
    key areas for improvement
    • Improving his/her knowledge / skill levels
    • Coaching
    • Training
    • Improving his / her personality
    • Motivating
    Key Activities
    • Review and Appraising
    • Performance
    • Agreed action plans
    • Market potential
    • Consistency in sales
    • Coverage of territory
    • Coverage of Key customers
    • Growth in Sales
    Focus on Power Products
    • Maturity
    • Monitoring the Sales
    • Market knowledge
    • Reporting • Right Customer Focus
    Key Skills
    • Analytical Skills
    • Technical Skills
    • Communication Skills
    • Selling Skills
    • Planning Skills
    • Negotiating Skills
    • Reviewing Skills
    • Administrative Skills
    • Managerial Skills
    • Interviewing Skills
    • Interpersonal relationship • Counseling Skills
    Skills • Forecasting Skills
    • Leadership Skills
    Key Performance Parameters
    • Targets
    • Field Work inputs
    • Implementation of
    strategies
    • Implementation of learning
    • Knowledge • Development of Subordinates
    • Team Performance • Market Development
    • Reporting Discipline
    • Distribution Management
    • Maintenance and analysis of
    Data
    • Self Development
    Profile
    • Team Leader
    • Decision Maker
    • Coach
    • Role Model
    • Problem Solver
    • Strategist
    • Knowledge Resource
    • Good Communicator
    • Observer
    • Mediator
    • Counselor
    • Fair
    • Motivator • Achiever
    • Negotiator • Adaptable
    • Positive Thinker • Enthusiastic
    • Hard Worker
    • Honest
    • Listener
    A Good Manager will…..

    …always succeed in getting more output


    and better results from his team members
    …and they will deliver this willingly!
    Managers : Ineffective v/s Effective

    Ineffective Manager Effective Manager


    • Appeaser • Advisor
    • Bully • Benefactor
    • Caddy • Cheer Leader
    • Despondent • Decisive
    • Excavator • Example Setter
    • Favoritism • Fair
    • Gutter Inspector • Generous
    • Hindsight • Honest
    Managers : Ineffective v/s Effective

    • Insecure • Innovator
    • Jealous • Judicious
    • Know-all • Knowledge Resource
    • Loner • Leader
    • Manipulator • Motivator
    • Nag • Negotiator
    • Opinionated • Open minded
    • Pillion Rider • Perseverant
    • Quashes new ideas • Quality Conscious
    Managers : Ineffective v/s Effective

    • Reactive • Receptive
    • Subjective • Strategist
    • Trumpet Blower • Transparent
    • Unfair • Understanding
    • Vengeful • Vibrant
    • Whiner • Winner’s Mind Set
    • Xcuse Master • Xperimenter
    • Yesterday’s hero • Youthful
    • Zombie • Zestful
    THANK YOU

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