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    DIASS Part II

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    Anngela Arevalo Barcenas
    Communication is essential in all aspects of life including personal, social, business, management, and international relations. Communication involves a sender encoding a message and transmitting it through a channel to a receiver. The receiver then decodes the message while potential noise can interfere with effective communication. Feedback from the receiver to the sender completes the communication process.

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    DIASS Part II

    Uploaded by

    Anngela Arevalo Barcenas
    583 views25 pages
    Communication is essential in all aspects of life including personal, social, business, management, and international relations. Communication involves a sender encoding a message and transmitting it through a channel to a receiver. The receiver then decodes the message while potential noise can interfere with effective communication. Feedback from the receiver to the sender completes the communication process.

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    Communication is essential in all aspects of life including personal, social, business, management, and international relations. Communication involves a sender encoding a message and transmitting it through a channel to a receiver. The receiver then decodes the message while potential noise can interfere with effective communication. Feedback from the receiver to the sender completes the communication process.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    583 views25 pages

    DIASS Part II

    Uploaded by

    Anngela Arevalo Barcenas
    Communication is essential in all aspects of life including personal, social, business, management, and international relations. Communication involves a sender encoding a message and transmitting it through a channel to a receiver. The receiver then decodes the message while potential noise can interfere with effective communication. Feedback from the receiver to the sender completes the communication process.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 25

    COMMUNICATION

    WHAT IS COMMUNICATION?
    • The word communication is derived
    from the Latin word
    ‘communicare’, which means to
    share, impart, participate, exchange,
    transmit or to make common.
    Scope of communication

    • Communication in personal life:


    Communication is closely related with
    every sphere of human life. From
    dawn to sleep at night, a person
    communicates with others. This
    reveals that communication is the
    part and parcel of human life.
    • Communication in social life:
    In social life, people need to
    develop social bondage.
    Communication helps us in
    creating and strengthening this
    social bondage.
    • Communication in the state
    affairs: Communication is also
    pervaded in all areas of state
    affairs. Without communication,
    state neither can administer its
    various wings nor can maintain
    relationships with the other part
    of the world.
    • Communication in
    business: Communication is
    the lifeblood of business as it
    provides necessary
    information in formulating
    business plans and policies.
    • Communication in
    management: Management is
    the means of achieving
    organizational goals. Efficiency
    and effectiveness of management
    depend on effective
    communication with the various
    internal and external parties.
    • Communication in industrial
    relations: Industrial relation
    means a labor management
    relationship in the industry or in an
    organization. Congenial industrial
    relation is a precondition for 
    business success. 
    • Communication in international
    affairs: Countries are exchanging
    their cultural, economical, social,
    political, educational and technological
    affairs with each other continuously. In
    order to facilitate cooperation and
    communication among countries,
    various regional and international
    bodies namely the United Nations,
    World Bank, NAFTA, SAFTA, ASEAN
    • Communication in religion:
    Communication is also present in
    perching, spreading and circulation
    various religious doctrines. Prophets
    and saints have preached the verses
    of almighty to their followers and
    even now, many religious thinkers are
    performing the duty of preaching and
    circulating religious verses.
    COMMUNICATION PROCESS
    • 1. Sender:
    • Sender is the person who
    initiates, generates and sends the
    message. He represents the
    source of message. The
    communication process begins
    when the sender develops an idea
    or message he wants to transmit.
    • 2. Message:
    • Message is the idea or
    information that the sender wants
    to convey. He may convey it
    verbally (by writing or speaking)
    or non-verbally (through gestures
    or body language).
    • 3. Encoding:
    • Once the sender is clear of what
    message to transmit, he decides
    the code through which the
    message shall be transmitted.
    Encoding means converting the
    message into symbols.
    • 4. Transmission:
    • Transmission involves selecting
    the medium or channel of
    communication. Once decided
    that the message has to be sent in
    writing, the sender may select the
    electronic channel and the
    medium of e-mail or fax.
    • 5. Receiver:
    • Receiver is the person or a group of
    persons to whom the message is
    conveyed. The message must be
    designed, encoded and transmitted in
    a manner that receiver can
    understand it easily.
    • 6. Decoding:
    • Decoding means giving meaningful
    interpretation to the message. On
    receiving the message, the receiver
    translates the symbols into
    meaningful information to the best of
    his ability.
    • 7. Noise:
    • It represents the disturbing factor
    in the process of communication.
    It interferes with effective
    communication and reduces
    clarity of the message.
    • 8. Feedback:
    • Feedback is receiver’s response to
    sender’s message. The receiver
    communicates his reaction to the
    sender through words, symbols or
    gestures.

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