Printour Ch1: Reyes, Gwendon O. Lecturer
Printour Ch1: Reyes, Gwendon O. Lecturer
Printour Ch1: Reyes, Gwendon O. Lecturer
REYES, GWENDON O.
LECTURER
What is Tourism?
Is the Temporary Short term movement of people to destinations outside the places where they
normally live and work and included are the activities during their stay at these destinations.
Two types of visitors?
Tourist – temporary visitor staying at least 24 hrs.
Excursionist – temporary visitor staying less than 24 hrs.
Elements of Travel
Distance – 1. local and non-local; Trip – each time a person goes to a place at least 100 miles
away from home.
Length of stay – at least one overnight stay or non overnight stay.
Residence of the traveler – “Origin of the traveler.” – where people live.
Purpose of travel – visiting friends & family, conventions meetings seminars, outdoor
recreation, entertainment (sightseeing, theater, sports) personal (family medical funeral
wedding.) others.
Nature of a tour?
Tour – a journey for pleasure in which several different places are visited.
Domestic – within national boundaries; no language barrier, currency, and documentation
(Passport)
International – across international boundaries; difference in language, currency, and
documentation.
Package tour – “inclusive tour.”; Individual – Independent inclusive (ALONE) Group
inclusive (with other people.)
The Tourist Product
Is a combination of what a tourist DOES at the destination and the services he uses DURING his
stay.
Characteristics of tourist product.
1st – SERVICE; High degree of trust on the part of the buyer.
2nd – PSYCHOLOGICAL; strange environment, culture, heritage, intangible benefit (atmosphere
and hospitality)
3rd – STANDARD & QUALITY OVER TIME; consistency, e.g., a bumpy flight could change an
enjoyable experience, a good room in a hotel may be spoiled by poor food.
4th – FIXED; hotel rooms cannot be changed to meet the changing demands of tourists during a
particular season.
Tourist Destination
The geographical destination where the tourist stays.
three (3) basic factors:
Attractions – A. Site; destination has self appeal B. Drawn to destination solely because of
what is taking place there.
Also maybe natural or man-made
Amenities or Facilities – include accommodation, food, local, transport, communications,
and entertainment.
Accessibility – regular convenience of transportation in terms of TIME & DISTANCE to
a destination at a reasonable price. Roads, gas stations, airports, sea ports, rail ways.
Public and Private – land, sea, air.
Characteristics of Tourism
The product is not brought to the consumer rather the consumer has to travel and go to
the product to purchase it.
Products of tourism are not used up.
Labor intensive industries – man power than other industries.
People oriented – primarily concerned with people; to meet other people and see how
other people live.
Multi dimensional – separate but interdependent.
Seasonal
Dynamic – ever changing ideas and attitudes of customers.
Importance of tourism
1. Contributes to the balance of payments – foreign currency in international trade.
2. Dispersion of development – best means to spread wealth among countries (investments);
Effect on general economic development.
3. Employment benefits – source of employment.
4. Social benefits – interaction between tourists and residents; experiences that can be
carried when they go home.
5. Cultural Enrichment – sharing and appreciation of cultures.
6. Educational significance – exchange of ideas, propose solutions to problems, and share
concerns. Providing up to date information for enhancing knowledge and skills required
for development.
7. Vital force for peace – bridging gaps between races and differences. To bring people
together.