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    Ethical Advertising: Need of The Hour

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    Life Frvr
    This document discusses the need for ethical advertising in India. It provides context on the growth of the Indian advertising industry and defines ethics. It outlines some key ASCI guidelines for ethical advertising, including guidelines around safety, education, foods and beverages, and disclaimers. It also lists some Indian laws governing advertisements and discusses some common ethical issues seen in advertising like vulgarity, misleading information, stereotypes, and controversial products. The conclusion emphasizes that proper implementation of advertising laws in India is needed to curb the increasing number of unethical advertisements.

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    Ethical Advertising: Need of The Hour

    Uploaded by

    Life Frvr
    48 views16 pages
    This document discusses the need for ethical advertising in India. It provides context on the growth of the Indian advertising industry and defines ethics. It outlines some key ASCI guidelines for ethical advertising, including guidelines around safety, education, foods and beverages, and disclaimers. It also lists some Indian laws governing advertisements and discusses some common ethical issues seen in advertising like vulgarity, misleading information, stereotypes, and controversial products. The conclusion emphasizes that proper implementation of advertising laws in India is needed to curb the increasing number of unethical advertisements.

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    ETHICAL ADVERTISING

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    This document discusses the need for ethical advertising in India. It provides context on the growth of the Indian advertising industry and defines ethics. It outlines some key ASCI guidelines for ethical advertising, including guidelines around safety, education, foods and beverages, and disclaimers. It also lists some Indian laws governing advertisements and discusses some common ethical issues seen in advertising like vulgarity, misleading information, stereotypes, and controversial products. The conclusion emphasizes that proper implementation of advertising laws in India is needed to curb the increasing number of unethical advertisements.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    48 views16 pages

    Ethical Advertising: Need of The Hour

    Uploaded by

    Life Frvr
    This document discusses the need for ethical advertising in India. It provides context on the growth of the Indian advertising industry and defines ethics. It outlines some key ASCI guidelines for ethical advertising, including guidelines around safety, education, foods and beverages, and disclaimers. It also lists some Indian laws governing advertisements and discusses some common ethical issues seen in advertising like vulgarity, misleading information, stereotypes, and controversial products. The conclusion emphasizes that proper implementation of advertising laws in India is needed to curb the increasing number of unethical advertisements.

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    ETHICAL ADVERTISING

    Need of the hour

    Presented By : SWATI
    (NRO0204100)
    INTRODUCTION
    Advertising Industry has emerged as one of the major industries
    and tertiary sectors
    In a very little time it has carved a niche for itself and placed
    itself on the global map.
    Businesses are looking up to advertising as a tool to cash in on
    lucrative business opportunities
    Growth in business has lead to a consecutive boom in the
    advertising industry
    WHAT IS ETHICS???
    “Good Conduct” OR
    “Conduct which is right in view of the society and the time period”

    Ethics are moral principles and values that govern the actions and decisions of an
    individual group.

    “CHOICE BETWEEN GOOD OR BAD”


    ETHICS IN
    ADVERTISEMENT
    GROWTH OF
    ADVERTISEMENT
    INDUSTRY
    The Indian Media & Entertainment (M&E) industry is
    the fastest growing industry followed by China (14
    per cent), Russia (12 per cent) and Brazil (11 per cent)
    as is projected to grow at 20 per cent compounded
    annual growth rate (CAGR) between 2012 and 2019.
    Its various

    segments -film; television, animation, print and Out-


    Of Home advertising (OOH) among others-have
    witnessed remarkable growth in the past few years.
    ADVERTISING
    REGULATION
    ASCI GUIDELINES

     Auto motives & Safety - Advertisers are encouraged to depict


    advertisements, in a manner which promotes safe practices, e.g. Wearing of
    helmets and fastening of seatbelts, not using mobiles/cell phones when
    driving, etc.
     Educational Institutions - Parents are known to make great personal
    sacrifices to enable their children to get the right education. A significant
    amount of advertising activity that is currently happening reflecting the vast
    variety of educational programs which are being offered.
    • Foods & Beverages - Advertising can have a positive
    influence by encouraging a healthy, well balanced diet,
    sound eating habits and appropriate physical activity.
    Caution and care therefore should be observed in
    advertising of Foods & Beverages especially ones
    containing relatively high Fat, Sugar and Salt.
    • Disclaimers in an Advertisement - “Supers” should be
    clearly legible and on TV advertisements should be held
    long enough for the full message to be read by an average
    viewer on a standard domestic TV set. Therefore following
    minimum size of lettering of “Supers” and its holding time
    on screen for TV advertisements is required.
    LAWS GOVERNING ADS

     Drugs and Magic Remedies Act,1954


     Cable TV Network Act

     Patents Act,1970

     Drugs & Cosmetics Act, 1940

     Emblems & Names Act,1950

     Trademarks Act,1999
     Copyright Act,1957

     Prasar Bharti Act,1950


    ETHICAL ISSUES IN ADVT.

     Vulgarity / Obscenity used to gain consumers‟

    attention
     Misleading information and deception

     Puffery

     Stereotypes

     Racial issues
     Controversial products (e.g. alcohol, gambling,
    tobacco etc)
    SUSPENSION PENDING
    INVESTIGATION BY
    ASCI
    MISLEADING ADS
    CONCLUSION

    Indian culture is getting diluted. As telecasting and publication of obscene,


    indecent advertisements clearly shows the percolation of western culture in
    India. But today the numbers of unethical and obscene advertisements are
    escalating in numbers instead of decreasing. This clearly shows that
    implementation of the laws controlling advertisement is not properly done.
    The lacks of implementation of the laws are pouring in more and more
    unethical and obscene advertisements. Hence, proper implementation of the
    laws is highly required in our country.

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