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    Big Basket is one of the largest online grocery supermarkets in India, founded in 2011 and headquartered in Bengaluru. It operates in over 30 cities and offers over 20,000 products from over 1,000 brands. Customers order groceries online which are then delivered to their doorstep. Big Basket faces challenges in matching customer buying behavior, customer unwillingness to pay delivery fees, and penetrating small towns. It is addressing these by expanding its product catalog, expanding to new cities, and continuously improving based on customer feedback.

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    Big Basket is one of the largest online grocery supermarkets in India, founded in 2011 and headquartered in Bengaluru. It operates in over 30 cities and offers over 20,000 products from over 1,000 brands. Customers order groceries online which are then delivered to their doorstep. Big Basket faces challenges in matching customer buying behavior, customer unwillingness to pay delivery fees, and penetrating small towns. It is addressing these by expanding its product catalog, expanding to new cities, and continuously improving based on customer feedback.

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    Big Basket is one of the largest online grocery supermarkets in India, founded in 2011 and headquartered in Bengaluru. It operates in over 30 cities and offers over 20,000 products from over 1,000 brands. Customers order groceries online which are then delivered to their doorstep. Big Basket faces challenges in matching customer buying behavior, customer unwillingness to pay delivery fees, and penetrating small towns. It is addressing these by expanding its product catalog, expanding to new cities, and continuously improving based on customer feedback.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    74 views8 pages

    SGMT PPT Group 13

    Uploaded by

    prachi singh
    Big Basket is one of the largest online grocery supermarkets in India, founded in 2011 and headquartered in Bengaluru. It operates in over 30 cities and offers over 20,000 products from over 1,000 brands. Customers order groceries online which are then delivered to their doorstep. Big Basket faces challenges in matching customer buying behavior, customer unwillingness to pay delivery fees, and penetrating small towns. It is addressing these by expanding its product catalog, expanding to new cities, and continuously improving based on customer feedback.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 8

    LIVE

    PROJECT ON
    BIG BASKET

    BY

    PRACHI SINGH 19BSP1889

    AYUSH GUPTA 19BSP0590

    AKANSH MADAN 19BSP0200

    AMISHA GUPTA 19BSP0299


    ABOUT THE Big Basket is one of the largest online grocery super

    COMPANY- BIG 01 market in India. It was founded in 2011 by Hari Menon,


    VS Sudhakar, V S Ramesh, Vipul Parekh and Abhinay
    Choudari
    BASKET
    It has its headquarters in Bengaluru. It operates in more

    02 than 30 cities in India.Big basket offers variety of


    products ranging from fresh fruits, vegetables, Food
    grains, oil, masala, packaged snacks, beverages,
    household supplies, healthcare products.

    03 It has more than 20000 products and 1000 brands in its


    catalogue. Customers order groceries through online
    website which will be delivered to their doorstep.

    The investors include Alibaba Group, Abraaj Group,

    04 Ascent Capital, Bessemer Venture Partners, Brand Capital,


    Helion Venture Partners, ICICI Venture, IFC Venture
    Capital Group, LionRock Capital, Paytm Mall, Sands
    Capital Management, Sands Capital Ventures, Trifecta
    Capital and Zodius Capital
    BIG BASKET
    CAPABILITIES

    HYBRID SUPPLY PROCUREMENT DELIVERY


    CHAIN MODEL CAPABILITIES CAPABILITIES
    Procurement is done Morning & Evening
    from three sources- prefixed slot delivery –
    farmers, vendors and • 90-minute Express
    • Inventory model national sourcing delivery - Available
    with our range of daily
    • Just in time model • farmers- 70% of skus- essentials (about 1,500
    farmers deliver their products)
    • Hyper local model produce at A collection
    center nearest to their • Specialty shops
    village delivery - Picked up
    • vendors-20% of skus- from your
    exotic fruits and neighborhood stores &
    vegetables dropped to the delivery
    • national sourcing-10% address
    of skus- for products
    having more shelf life
    (onions, potatoes, etc
    CURRENT SITUATION

    A hybrid operation model

    You can simply impress your


    audience and add a unique zing
    and appeal to your Presentations.
    Simple Portfolio
    You can simply impress your
    audience and add a unique zing
    and appeal to your Presentations.
    Simple Portfolio
    You can simply impress your
    audience and add a unique zing
    and appeal to your Presentations.
    Portfolio Presentation
    You can simply impress your
    audience and add a unique zing
    and appeal to your Presentations.
    CHALLENGES FACED

    The biggest challenge that Bigbasket faced
    was to serve the customers in the time that
    has been promised to them Top 7
    challenges faced
    The perishable nature of the product
    also adds to Big basket's complexities. • Matching the buying behaviour of the customers

    • Customer’s unwillingness to pay delivery charges

    • Difficulty to penetrate in small towns


    The emergence of several players in
    the e-grocery market means that • Homemakers are not tech savvy!
    customer satisfaction is the only key
    distinguisher • Are online grocery start-ups offering a Complete Solution?

    • Freshness of fruits and vegetables

    • Huge marketing costs


    WAY FORWARD

    Online grocer Big Basket has merged two core


    businesses.

    The on-demand business

    Big Basket have express delivery features.

    The company will offer more than 85% items in 3-


    4 hours.
    RECOMMENDATIONS

    Expanding the Product catalogue:

    BigBasket can focus on expanding the range of products offered. Grocery is


    a good business for Bigbasket, but to stand in this hypercompetitive market,
    it should bring in new products to be offered in its catalogue. New product
    offerings mean catering to broader range of customer needs.
     
    Expand to New cities:

    Bigbasket, no doubt is trying hard to serve the best in most metros and Tier
    2 cities. It can also work on expanding to newer cities. With Amazon Pantry,
    backed by its cash rich parent Amazon, now entering the market of Grocery,
    it is now important for Bigbasket to fine tune its logistics and improve
    efficiency.
     
    Continuously improving from buyers’ feedback:

    Bigbasket should be active enough it taking buyers feedback, it can be from


    Bigbasket App or website and should seriously work on improving where it’s
    lagging. This is a great source of information where Bigbasket can
    understand where it’s good at and where it must improve. Ex: If majority of
    customers are complaining on delivery, then Bigbasket got a queue that it
    has work on logistics
    THANK YOU

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