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    Journalism Presentation

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    Here are 3 potential discussion questions: 1. Does Chance the Rapper have a point that record labels are becoming obsolete given the opportunities that technology and social media provide independent artists? Or do record labels still provide valuable services that help artists succeed? 2. As technology makes it easier for anyone to create and distribute music independently, how should we define what makes a musician a "professional"? Is professionalism about the quality of the music, the business acumen of the artist, or something else? 3. What is the future of the relationship between major record labels and independent artists? Will labels adapt by developing their own DIY services, or could a completely disintermediated model emerge where artists don't partner with any label?

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    Journalism Presentation

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    56 views10 pages
    Here are 3 potential discussion questions: 1. Does Chance the Rapper have a point that record labels are becoming obsolete given the opportunities that technology and social media provide independent artists? Or do record labels still provide valuable services that help artists succeed? 2. As technology makes it easier for anyone to create and distribute music independently, how should we define what makes a musician a "professional"? Is professionalism about the quality of the music, the business acumen of the artist, or something else? 3. What is the future of the relationship between major record labels and independent artists? Will labels adapt by developing their own DIY services, or could a completely disintermediated model emerge where artists don't partner with any label?

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    Here are 3 potential discussion questions: 1. Does Chance the Rapper have a point that record labels are becoming obsolete given the opportunities that technology and social media provide independent artists? Or do record labels still provide valuable services that help artists succeed? 2. As technology makes it easier for anyone to create and distribute music independently, how should we define what makes a musician a "professional"? Is professionalism about the quality of the music, the business acumen of the artist, or something else? 3. What is the future of the relationship between major record labels and independent artists? Will labels adapt by developing their own DIY services, or could a completely disintermediated model emerge where artists don't partner with any label?

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    56 views10 pages

    Journalism Presentation

    Uploaded by

    api-523928157
    Here are 3 potential discussion questions: 1. Does Chance the Rapper have a point that record labels are becoming obsolete given the opportunities that technology and social media provide independent artists? Or do record labels still provide valuable services that help artists succeed? 2. As technology makes it easier for anyone to create and distribute music independently, how should we define what makes a musician a "professional"? Is professionalism about the quality of the music, the business acumen of the artist, or something else? 3. What is the future of the relationship between major record labels and independent artists? Will labels adapt by developing their own DIY services, or could a completely disintermediated model emerge where artists don't partner with any label?

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    You are on page 1of 10

    “DIY ARTISTS WILL

    EARN MORE THAN


    $1 BILLION THIS
    Taylor Novotny YEAR. NO WONDER
    THE MAJOR
    LABELS WANT
    THEIR BUSINESS”
    SUMMARY

    • DIY Artists: people who produce and upload music without a music label
    • Self releasing artists generated ~$643 million, up 35% in one year
    • Gathered from Ditto Music, Disktroid, Tune Core, CD Baby, and other similar services
    • YouTube, Soundcloud, Spotify, Pandora, Apple Music, etc. allow artists to
    upload music and generate royalties per stream
    • Independent artist services serve as a way to ensure artists collect their royalties
    TuneCore, CD Baby, Sentric
    Muisc, Song Trust

    PUBLISHING Help independent artists


    ADMINISTRATION collect royalties on their
    TECHNOLOGY work as it gets streamed

    Allows artists to keep 100%


    ownership of their music
    Leading administration
    technology

    Upload music

    Pay one time fee’s or yearly


    TUNECORE subscriptions

    Upload albums, singles, or


    ringtones

    https://www.tunecore.com/
    SIGNING TO A RECORD LABEL

    PROS CONS
    • More contacts in the industry • Less freedom
    • They do a lot of the leg work • They take a portion of the
    for you money
    • Have a lot of experience • Usually strict contracts
    • Move up in the industry quicker • Cant make decisions for
    yourself
    • Chance the Rapper
    • Debuted in 2010 with mix tape “10 Day”
    • Featured on a Childish Gambino track “They Don’t Like Me”
    • Blew up with Acid Rap in 2013
    • Approached by numerous record labels, repeatedly turns them
    down
    • Coloring Book is the first album to hit Billboard 200 from
    streaming alone
    FAMOUS
    INDEPENDENT • Snarky Puppy
    ARTISTS • Jazz band from University of North Texas
    • 2 Grammys
    • 12 years of touring
    • Number 1 in Billboard charts
    • KING
    • Opened for Prince
    • Worked with Erykah Badu, Questlove
    • Nominated for Best Urban Contemporary Album
    CONNECTIONS TO READINGS

    Shirky described the


    scribes going obsolete but What makes a journalist a
    there was still a period of journalist?  What
    time where the printing makes a musician a
    press and the scribes musician?
    worked hand in hand
    • Big labels are catching on
    • Starting their own services to compete with
    THE FUTURE OF TuneCore
    MUSIC? • SpinnUp: Universal’s independent label
    • Similar to TuneCore but promotes the fact that
    it could lead to a record label within Universal
    Chance said, “There is no reason to sign with a label. It’s a
    dead industry.” Do you agree or disagree? Is technology
    and social media making record labels obsolete?
    DISCUSSION
    QUESTIONS
    Are we moving towards a society that has real lines of
    professionalism? Has technology progressed enough that
    the professionalized media become irrelevant?
    WORKS CITED

    • https://www.biography.com/musician/chance-the-rapper
    • https://www.forbes.com/sites/dannyross1/2017/01/31/an-inside-look-at-how-3-
    diy-artists-became-2017-grammy-nominees/#2d357cf42f13
    • https://www.rollingstone.com/music/music-features/diy-artists-will-earn-more-t
    han-1-billion-this-year-no-wonder-the-major-labels-want-their-business-83086
    3/

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