Auctions and Online Publishing: Presented by Anum Javaid

Auctions and online publishing
Presented by
Anum Javaid
AUCTION
What is an auction?
 Process of buying and selling goods or services
 Bidding process
Components of Auction
Competing
WWW/IT auctions and
trade forms
Supplier
Auctioneer Items Trading

auctioned rules
Execution process
Customer
Effects
Impact areas
 Auctioneer
 Access rules
 Items auctioned
 Trading rules
 Execution process
Types of auctions
 Traditional auction
 Electronic auction
Traditional Auction
 Limitations
1. Less time
2. Loss of potential buyers
3. Need to visit auction site
4. High commissions
5. Advertising costs
6. Transfer of goods
7. Payment to employees
Electronic Auctions
 Similar to traditional
 Difference
History
 Computerized and done on LAN
1. Cars in Japan
2. Flowers in Holland
 Start in 1995
Process
 Starting bid
 Detailed information
 Bidding done
1. Via email
2. Via electronic form
 Biddings shown, bidders confidential
Trading rules
 For example
 Haggle online (www.haggle.com)
 Page dedicated to rules

Auction Coordination Price Allocation Distribution
mechanism mechanism mechanism
types discovery
Short term Often experts/ Bargain hunting, Bargain hunting,

Buyer role acquisition collectors gambling motive gambling motive.
Possible side
motive charity
Short term allocation Exposing items Clearance of Attention, direct

Supplier for sale to inventory sales channel
charity, hope for
Role a high price
Auctioneer Often electronic High trading High trading Limited role,

auction without volume volume Service provider
auctioneer for supplier side
Auctioning methods
 Straight sales method-Listed price
 Yankee method-Highest bid
 Dutch auction-Lowest bid

For example:Bid.com international. Canada
Ontario
Examples
 Items most auctioned
 Computers, electronic parts, artwork, antiques,

rare coins, airline tickets etc.
 Bidfind(search engine) provided by
www.usaweb.com
Benefits
 Efficient sales
 Little action, effort
 Greater range of buyers
 Main benefit to buyers-huge variety
 Discounts
 Additional marketing channel
Limitations
 Physical distance
 Possibility of fraud
 Elapse time is much longer
According to FBI
There is more fraud in online auctions than in
any other activity on the internet.
Business-to-business auctions
 To liquidate
1. Surpluses
2. Obsoletes
 Use as additional marketing channel

B2B models
 Third party auction sites

 Proprietary auction sites
Third party auction sites
 Takes surplus goods on consignment
 Sell them to highest bidders

Proprietary auction sites
 Auctions added to a business EC site
 For example
1. Fair market Inc.
2. Ingram Micro Inc.
Third party auction
 Advantages  Disadvantages
1. Open to more buyers 1. Seller loose control

2. High prices 2. Auction site fee
3. Seller do not need to
develop
Proprietary auction sites
 Advantages  Disadvantages
1. Deep discounts 1. Cost of establishing and

2. Can make money maintaining site
2. Skills for attracting
audience
3. Retaining them
Online publishing, knowledge
dissemination and other services
Online Publishing
 Electronic delivery
 Newspapers
 Magazines
 News
 Other information
Use of online publishing
 Use for gaining

1. Competitive advantage
2. Market share
 Online publishing-a business tool

History and today
 1960`s
1. Bibliographies and databases
2. Medical, educational and aerospace research
 NOW
1. Worldwide dissemination of information
2. Advertisement
Tomorrow
 Customized material free or with payment

Publishing modes
 Online archive  New medium
approach approach
1. Digital archive 1. Web
2. Library catalogs 2. Extra comprehensiveness
3. Bibliographic database 3. Hypertext integration
4. Paper publication 4. Up to date material
available online 5. Easy customization
 Publishing  Dynamic approach
intermediation approach
1. Content creation in real
1. Online news directory time
2. Location of goods, 2. Customer's location taste
services online and preference
3. Customization
Edutainment
 To make student active learner

 Type of embedded learning
 Help learning without knowing
 For example
 Broderbound software inc.
Knowledge dissemination
 Virtual university
 Concept of distance learning
 Online degree program
Online consulting
 Medical advice
 Management consulting
 Legal advice
 Financial advice
Other online services
 Insurance
 Health care
 Futures exchange
 Match making
 Digital delivery of documents
 Electronic stamps
THANKS

Auctions and Online Publishing: Presented by Anum Javaid

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Auctions and Online Publishing: Presented by Anum Javaid

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Auctions and online publishing

 Process of buying and selling goods or services

Auctioneer Items Trading

 Haggle online (www.haggle.com)

 Page dedicated to rules

Short term Often experts/ Bargain hunting, Bargain hunting,

Short term allocation Exposing items Clearance of Attention, direct

Auctioneer Often electronic High trading High trading Limited role,

 Straight sales method-Listed price

 Yankee method-Highest bid

 Dutch auction-Lowest bid

 Items most auctioned

 Computers, electronic parts, artwork, antiques,

 Use as additional marketing channel

 Third party auction sites

 Takes surplus goods on consignment

 Sell them to highest bidders

 Auctions added to a business EC site

1. Open to more buyers 1. Seller loose control

1. Deep discounts 1. Cost of establishing and

 Use for gaining

 Online publishing-a business tool

 Customized material free or with payment

 To make student active learner

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