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    Imc Coca Cola

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    wolvarine
    Coca-Cola used various integrated marketing communication strategies for their #ShareACoke campaign. Their TV commercials and digital marketing promoted expressing gratitude through buying Coke with someone's name. They also had success promoting the campaign on YouTube. Print ads ran in newspapers and magazines worldwide. An interactive billboard in Sydney displayed names of people who texted them. Coca-Cola also used social media, allowing people to share customized Coke cans and make commercials. The campaign encouraged sharing photos on social media using #ShareACoke, gaining 25 million new Facebook followers its first year. Coca-Cola additionally uses direct marketing through partnerships and sponsoring events.

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    Imc Coca Cola

    Uploaded by

    wolvarine
    37 views12 pages
    Coca-Cola used various integrated marketing communication strategies for their #ShareACoke campaign. Their TV commercials and digital marketing promoted expressing gratitude through buying Coke with someone's name. They also had success promoting the campaign on YouTube. Print ads ran in newspapers and magazines worldwide. An interactive billboard in Sydney displayed names of people who texted them. Coca-Cola also used social media, allowing people to share customized Coke cans and make commercials. The campaign encouraged sharing photos on social media using #ShareACoke, gaining 25 million new Facebook followers its first year. Coca-Cola additionally uses direct marketing through partnerships and sponsoring events.

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    imc_coca_cola

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    Coca-Cola used various integrated marketing communication strategies for their #ShareACoke campaign. Their TV commercials and digital marketing promoted expressing gratitude through buying Coke with someone's name. They also had success promoting the campaign on YouTube. Print ads ran in newspapers and magazines worldwide. An interactive billboard in Sydney displayed names of people who texted them. Coca-Cola also used social media, allowing people to share customized Coke cans and make commercials. The campaign encouraged sharing photos on social media using #ShareACoke, gaining 25 million new Facebook followers its first year. Coca-Cola additionally uses direct marketing through partnerships and sponsoring events.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    37 views12 pages

    Imc Coca Cola

    Uploaded by

    wolvarine
    Coca-Cola used various integrated marketing communication strategies for their #ShareACoke campaign. Their TV commercials and digital marketing promoted expressing gratitude through buying Coke with someone's name. They also had success promoting the campaign on YouTube. Print ads ran in newspapers and magazines worldwide. An interactive billboard in Sydney displayed names of people who texted them. Coca-Cola also used social media, allowing people to share customized Coke cans and make commercials. The campaign encouraged sharing photos on social media using #ShareACoke, gaining 25 million new Facebook followers its first year. Coca-Cola additionally uses direct marketing through partnerships and sponsoring events.

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    IMC OF COCA COLA

    TVC and Digital marketing


    • In this Campaign they help
    consumers to express feelings of
    gratitude and appreciation to friends
    and loved ones through their
    TVC.That by purchasing a coke with
    a friend/loved ones name on you are
    thinking about and what they have
    done.By purchasing Coke you are
    giving a little bit back to them.
    • They also promote their campaign in
    youtube which was a great success
    for Coca-Cola
    Print Media
    • Coca-Cola ads are seen
    everywhere in various
    newspapers and magazines
    around the world.
    • In #shareacoke campaign this
    was no exception
    Interactive Billboard:
    • Using the iconic Coca-Cola
    billboard in Sydney’s kings
    Cross to run a promotion that
    display’s the names of public as
    they send them into coke via
    SMS.Coke then sends the person
    a picture with their name on the
    Kings Cross Coca-Cola Sign.
    Interactive marketing
    • Social Media- Coca-Cola launched the
    ‘Share a Coke’ campaign on
    Facebook. Where Facebook users can
    share a customized virtual can with
    friends, create their own Coke
    commercials with pictures from their
    Facebook albums and are then
    encouraged to share their personalized
    commercials on You-Tube and
    Facebook Consumers are also able to
    download one of the 150 name songs
    off the campaigns Facebook page
    Internet Share with #Shareacoke
    •  After finding the cans and bottles with their names, Coca-Cola encouraged the
    consumers to share the coke with their friends, take photos and videos and upload it
    on social media using the trending hash tag #ShareaCoke to spread their happiness.
    • This sharing behavior acted as an organic means of spreading brand
    awareness throughout social media platforms. Friends would see each other finding
    their names, enjoying a Coke product, and they would be inclined to interact with
    the brand, and so on.
    • Consumers shared more than 500,000 photos via the #ShareaCoke hashtag within
    the first year alone. Coca-Cola gained roughly 25 million new Facebook followers
    that same year.
    • On July 29 2014, #ShareaCokewithCam became the number 1 global trending topic
    on Twitter.
    #Shareacoke
    Direct Marketing
    • Coca-Cola uses direct marketing in many ways. First, the company
    forms partnership with various restaurants, movie theaters, hotels etc.
    to carry its product.
    • This way, when a customer orders a drink, the only brand they are
    offered is Coca-Cola, which forces them to buy a drink from that
    brand. By doing this, Coke forces out other competition, and keeps the
    restaurants, or other businesses, purchasing their product over and
    over again. e.g. McDonalds.
    • Coca Cola also sponsors various sporting events in India and around
    the world in events like Cricket, Football, and Motor Racing etc.
    PUBLIC RELATION
    Feedback From consumer:
    • Coca-Cola launched their second
    phase of the campaign,inviting
    consumers to vote on 50 new
    names to be new names to be put
    on bottle and cans.In this phase
    another 50 names will be added
    which can voted on by public.
    PERSONAL SELLING
    • Coca-Cola has many salespeople,
    who are individuals representing
    the company to communicate,
    sell, service, and build
    relationships with customers
    • With the kiosk coca cola’s team is
    selling personally their product to
    their customer and attracting them
    by the innovative concept of their
    name & one of their friend’s name
    on the can.
    SALES PROMOTION
    • Coca-Cola have integrated a competition
    element into the campaign ‘Coke
    Unleashed’ that gives consumers the chance
    to win one of four $50,000 cash prizes. The
    prizes act as incentives and aim to
    encourage the consumer to make an
    immediate purchase.
    • The promotion on offer was when
    consumers buy any 450ml, 600ml, 1.25L or
    2L bottle of Coke all that needs to be done
    is for them to enter the code on the bottle
    label either by SMS or online between
    October 1, 2014 and December 23, 2014
    for their chance to win.

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