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    I. Comprehension: Answer These Questions Briefly

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    Nabila Puspita Putri
    Digital marketing channels function to provide information about products and services to consumers. As more people use digital devices instead of visiting physical shops, digital marketing methods like online advertising, social media, and content marketing have become prevalent. Digital marketing differs from online marketing in its use of various digital platforms and ability to target and differentiate messages to specific consumer groups.

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    I. Comprehension: Answer These Questions Briefly

    Uploaded by

    Nabila Puspita Putri
    39 views2 pages
    Digital marketing channels function to provide information about products and services to consumers. As more people use digital devices instead of visiting physical shops, digital marketing methods like online advertising, social media, and content marketing have become prevalent. Digital marketing differs from online marketing in its use of various digital platforms and ability to target and differentiate messages to specific consumer groups.

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    Bahan bacaan

    Original Title

    Exercise (Meeting 5)

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    Digital marketing channels function to provide information about products and services to consumers. As more people use digital devices instead of visiting physical shops, digital marketing methods like online advertising, social media, and content marketing have become prevalent. Digital marketing differs from online marketing in its use of various digital platforms and ability to target and differentiate messages to specific consumer groups.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    39 views2 pages

    I. Comprehension: Answer These Questions Briefly

    Uploaded by

    Nabila Puspita Putri
    Digital marketing channels function to provide information about products and services to consumers. As more people use digital devices instead of visiting physical shops, digital marketing methods like online advertising, social media, and content marketing have become prevalent. Digital marketing differs from online marketing in its use of various digital platforms and ability to target and differentiate messages to specific consumer groups.

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    LESSON 3

    DIGITALMARKETING 

    I. COMPREHENSION
    Answer these questions briefly.
    1. What is the best title of the article?
    2. What do digital marketing channels function?
    3. What do you know about digital marketing methods?
    4. How do you interpret this sentence “people use digital devices
    instead of visiting physical shops”? (line 8)
    5. How digital marketing and online marketing differ?
    II. VOCABULARY
    Match
    Match the
    the word/phrase
    word/phrase in
    in column
    column A
    A with
    with its
    its meaning
    meaning or
    or definition
    definition in
    in column
    column B.
    B.

    No. COLUMN A   COLUMN B

    1. Digital  a. line, label, marque


    2. Value   b. widespread, prevailing, frequent,
    3. Consumer   c. typically represented by values of a physical quantity such
    as voltage or magnetic polarization

    4. Accelerate   d. by itself with little or no direct human control.


    5. Brands   e. worth, usefulness, use,
    6. Platforms   f. make available for use; supply.
    7. Prevalent   g. purchaser, buyer, customer, 
    8. Provide   h. expand, enlarge, increase, 
    9. Extends   i. speed up, hurry up, get faster, 
    10. Differentiate   j. make (someone or something) appear different or distinct

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