The Information Age - Ramos BSN 2 D

THE INFORMATION
AGE (GUTENBERG
TO SOCIAL MEDIA)
PREPARED BY: MARVIN RAMOS
(BSN II-D)
The pre-Gutenberg world
In the world before the introduction of the printing press it was not
possible to distribute precise replicable information to a large number
of people. Information could be captured, in the laborious and time
consuming process of hand-produced books, scrolls or tablets, but
access to this information was restricted to a small elite group.
Transmission of knowledge thereafter had to rely on purely word-of-
mouth channels and the form of information that was prevalent was
therefore the story, this being the form best adapted to surviving the
process of ‘Chinese whispers’ that mass communication involved.
The Gutenberg revolution
• It is widely acknowledged that the introduction of the printing press was
revolutionary in its impact. It was credited as being the catalyst for the
Renaissance, the development of science and creating the pressures which
forced power to slip from the hands of monarchs and religious orders and
become shared across a much broader section of society. However, there
is a temptation to see all of these shifts as history and fail to see the extent
to which, what might be called the Gutenberg principle, continues to play
an active role in the shape and operation of society and institutions today.
Understanding the post-Gutenberg world
• There are essentially three ways in which the post-Gutenberg world is

already intruding. These are:
• The decline (or slide into irrelevancy and obsolescence) of institutions and
businesses for whom information mediation is their principle function
• The rise of transparency and the challenge to institutionalised trust
• The challenge to markets posed by reduced costs of entry and the ability
to service niche demands.
INFORMATION
AGE
• The Information Age (also known as the Computer

Age, Digital Age, or new media Age) is a period in
human history characterized by the shift from traditional
industry that the Industrial Revolution brought through
industrialization, to an economy based on information
computerization. The onset of the Information Age is associated
with the Digital Revolution, just as the Industrial Revolution
marked the onset of the Industrial Age.
In very brief terms these new assets or competencies can be described
thus:
•Content – the ability to start seeding and colonising your digital space
with a broad range of discoverable content and information, tailored to
niche interests, which will draw the relevant people to you and help
generate trust
•Conversation – the ability to engage your key audiences and allow them
to start to make a contribution to the products and services you provide –
i.e. not simple to be passive receivers
•Community – creating or supporting the ability of those people whom
you have engaged in conversation to start to talk and transact within
themselves about the issues relevant to the products and services you
provide.
WHAT CAN YOU SAY ABOUT THE PICTURE?
MOVIE ANALYSIS
• https://
www.ted.com/talks/julian_assange_why_the_world_needs_wikileaks?lan
guage=en
THE NEW LANGUAGE OF SCIENCE
• “Hans Christian von Bayer is well known for explaining the complexities of
science to the rest of us, and in this book he lives up to his reputation by
taking on one of the most difficult concepts around--information. Starting
with his characterization of information as a gentle rain that falls on all of
our lives, he leads us through a universe in which information is woven like
threads in a cloth. Masterful!”―James Trefil, Clarence J Robinson
Professor of Physics at George Mason University and co-author of The
Dictionary of Cultural Literacy
• “In Information, physicist Hans Christian von Baeyer sets out to
explain why...information is the irreducible seed from which
every particle, every force and even the fabric of space-time
grows. This is deep stuff, but von Baeyer romps through a huge
range of subjects, including thermodynamics, statistics,
information theory and quantum mechanics with ease....You will
never think of information the same way again.”―New Scientist
How Has the Information Age Affected
Society?
• Computers, the Internet, and other information technologies are

extraordinarily powerful tools. As such they have great potential both to
benefit and to harm societies that embrace them. For example, the Internet
has been used to make businesses more efficient, improve education, and
create online meeting places for people separated by great distances; it has
also produced a new avenue for fraud, theft, invasion of privacy, and the
distribution of pornography and hate speech.
The Internet Benefits Society
• Now that legions of Internet workers—including me—are unemployed,

I’m frequently asked about the Internet’s future. True, maybe people
aren’t as eager to buy dog food or patio furniture online as we may have
thought a year ago. But the Internet’s impact remains profound— and
highly beneficial. Three positive principles fostered by the Internet have
altered the way we live and do business: linking everything, closing the
loop, and empowering individuals.
The Web of Ideas
• I suspect the Internet’s most fundamental contribution to progress may be
this ability to link ideas formerly isolated from one another. That will
facilitate inclusive solutions to complex issues that would be impossible
with piecemeal approaches.
“The Internet’s impact remains profound—and highly beneficial.”

The Information Age Has Improved Everyday
Life
• Today, there’s scarcely an aspect of our life that isn’t being upended by the
torrent of information available on the hundreds of millions of sites
crowding the Internet, not to mention its ability to keep us in constant
touch with each other via electronic mail. “If the automobile and
aerospace technology had exploded at the same pace as computer and
information technology,” says Microsoft, “a new car would cost about $2
and go 600 miles on a thimble of gas. And you could buy a Boeing 747 for
the cost of a pizza.”
Online Education
• Top colleges and universities are rushing into online education, but the big
news is the proliferation of a new breed of for-profit online institutions
bringing Internet education to the masses. “The Internet will probably be
the single most democratizing force in education,” says Columbia
Business School Dean Meyer Feldberg, who envisions educational
programs being routed through the Net to hundreds of millions of people.
“Old” Economy Greets the “New”
• Corporations have suddenly awakened to the fact that the Internet can
save them billions of dollars in conducting their everyday affairs, with
some of it showing up in lower prices for the consumer. And it’s only the
beginning. “Where do you think we are as an economy as far as e-
business goes?” Fortune magazine recently asked General Electric’s
legendary CEO Jack Welch, who immediately replied, “First inning.”
“Glocalization”
• Sociologist Barry Wellman argues that many new social arrangements are
being formed through “glocalization”—the capacity of the Internet to
expand users’ social worlds to faraway people and simultaneously to bind
them more deeply to the place where they live.
The Power of the Internet
• Internet is a massive power and new technology which spread really
quickly around the world, within the network people can communicate ,
find answers , got information's ,socialise, entertain and much more. It's a
new technology which will change and determines the shape of our
society.
ACTIVITY:
Make an essay entitled a day without
technology with a maximum words of 300
THANK YOU
FOR LISTENING!


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THE INFORMATION

• There are essentially three ways in which the post-Gutenberg world is

• The Information Age (also known as the Computer

• Computers, the Internet, and other information technologies are

• Now that legions of Internet workers—including me—are unemployed,

“The Internet’s impact remains profound—and highly beneficial.”

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