Assignment Home Depot
Assignment Home Depot
Assignment Home Depot
October 2002
Name: Muhammad Hassan Raza
ERP ID: 23199
Q.1 Galeotafiore expected that
future growth would come from
what sources?
Galeotafiore expected that future growth would come from these
sources:
1. Acquisition/consolidation::
Both companies Home Depot and Lowe’s will get some
handsome growth in the future by acquisition and consolidation of other
companies. They already started to acquire the firms recently. In 1999
Lowe's acquired 38 stores warehouse-format chain Eagle Hardware in a
$1.3billion transaction. Home depot also acquired plumbing wholesale
distributor Apex Supply, the specialty-lighting company Georgia Lighting,
the building-repair-and-replacement-products business N-E Thing Supply
Company, and the specialty-plumbing-fixtures company Your “Other”
Warehouse.
2. Professional Market:
Lowe’s and Home Depot had take an initiative to
give training to their employees to deal with professionals and
carrying professional brands. Home Depot developed the “pro
stores” to spread out the lesser proficient markets.
3. International Expansion:
Home Depot expand their business into the
other countries to capture their market. Home Depot already
acquired the Canadian home-improvement retailer Aikenhead
in 1994 and acquiring Mexican chains Total HOME and Del
Norte. But on the other hand Lowe’s still not entered into the
International market.
4. Alternative Retail Formats:
Depot and Lowe’s both have their online stores. Depot
focused on the urban centers. Depot acquired “Expo Design” as
well who gives services relevant to decoration and have eight
showrooms in a same location. Lowe’s focused on the
professional customers through online stores “Accent & Style”
and also offered decorating and design tips as well.
5. Alternative product:
Both firms Home Depot and Lowe’s offered the installation
services as well to capture the more customers.
6. Head-to-Head Competition
Depot focused on the metropolitan area where Depot can
capture a lot of customers and Lowe’s focused on rural areas. If
Lowe’s want to maintain its trajectory it should have to enter into
the metropolitan areas.
Q.2 Some analysts had a positive and other analysts
had a negative outlook for Home Depot. What are the
assumptions that lead to these suppositions?
ANSWER
The positive outlook for Home Depot comes from positive customer feedback
and labor productivity benefits. Their pro initiative program that takes place in
55% of their stores performed very well and self efficient in productivity,
operating margins, and inventory turnover.
The negative outlook for Home Depot came from the concern of diminishing
returns from home depot because their sales growth decreasing day by day
and even though increase in promotional activity and on the other hand
Lowe’s has increase in their sales over the period.
Q3.Compare and contrast the
Financial Ratios for Home
Depot and Lowes. Which
company is in a stronger
position bases on ratio
analysis?
FINANCIAL RATIOS
Return on equity (net earnings/s. equity) 16.3% 18.5% 18.8% 17.20% 16.80%
Return on equity (net earnings/s. equity) 15.36% 16.89% 15.80% 16.11% 16.98%
MARGIN
Home Depot 1997 1998 1999 2000 2001
Gross Margin (Gross Profit / Sales) 29.2% 29.7% 30.9% 31.20% 31.6%
Lowe's 1997 1998 1999 2000 2001
Gross Margin (Gross Profit / Sales) 26.5% 26.9% 27.5% 28.2% 28.8%
Home Depot 1997 1998 1999 2000 2001
Cash operating expenses/sales 20.2% 19.6% 19.8% 20.70% 20.9%
Lowe's 1997 1998 1999 2000 2001
Cash operating expenses/sales 18% 18% 18% 19% 18%
Home Depot 1997 1998 1999 2000 2001
Depreciation/sales 1.2% 1.2% 1.2% 1.30% 1.4%
Lowe's 1997 1998 1999 2000 2001
Depreciation/sales 2% 2% 2% 2% 2%
Home Depot 1997 1998 1999 2000 2001
Depreciation/P&E 4.3% 4.6% 4.5% 4.6% 5.0%
Lowe's 1997 1998 1999 2000 2001
Depreciation/P&E 8.0% 7.0% 7.0% 6.0% 6.0%
Home Depot 1997 1998 1999 2000 2001
Operating margin (EBIT/sales) 7.8% 8.8% 9.9% 9.20% 9.2%
Lowe's 1997 1998 1999 2000 2001
Operating margin (EBIT/sales) 6.0% 7.0% 7.0% 7.0% 8%
Home Depot 1997 1998 1999 2000 2001
NOPAT margin (NOPAT/sales) 4.8% 5.4% 6.0% 5.60% 5.7%
Lowe's 1997 1998 1999 2000 2001
NOPAT margin (NOPAT/sales) 4.0% 4.0% 4.0% 4.0% 5%
TURNOVER RATIO
Home Depot 1997 1998 1999 2000 2001
Total capital turnover (sales/total capital) 2.8 2.8 2.9 2.7 2.7
Total capital turnover (sales/total capital) 2.7 2.6 2.4 2.2 2.1
Operating Margin
An operating margin is an important measurement of how much
profit a company makes after deducting for variable costs of
production, such as raw materials or wages. A high operating margin
is a good indicator a company is being well managed and is
potentially less of a risk than a company with a lower operating
margin. Home Depot have High operating Margin rather than
Lowe’s.
NOPAT Margin
Net operating Profit After Tax Margin shows the profitability of the firm. Higher
NOPAT Margin is a good indicator for the company and Home Depot NOPAT
Margin have higher than Lowe’s so it means Home depot profitability or financial
position is far better than Lowe’s.
If I am talking about the next five years financial forecasting of home depot I
found that the Gross profit margin of Home Depot will be increasing in every
year and net sales of the company increasing as well. This can show that
that Home Depot will collect more revenue in the future and this will be the
positive sign for the company .
Earning before Income Tax is also increasing in every year that shows that
company will increase their earnings and reduce their operating cost to earn
maximum profit. Increasing EBIT Ratio is also a good and positive sign for
the company.
Net Operating Profit After Tax is improving every year it means the
company will earn more profit in 2006 rather than existing year but this will
only be possible if the company will control their expenses and minimize
their cost to attain more profit.
Payable turnover will stand at 9.4% through out which means Home
Depot will maintain the same payable time as before.
Return on capital will end up at 16% from 15.2% which is very good for
existing shareholders as they will be getting higher returns, it will also
boost their confidence for future investment in Home Depot
CONCLUSION
After seeing the 5 years financial forecasting of Home Depot I can
conclude that Home Depot will be in a good position in coming years
rather than existing years.. It will turn good position into a very good
position in next five years. But the most important point is this financial
forecasting will only be true when Home Depot will be working in a same
road map and all the other factors remain constant because if they will not
maintain their position then this will be difficult to attain the position that
was discussed in 5 years financial forecasting.