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    Organization Study: Mangalore Chemicals and Fertilizers LTD

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    Hariprasad bhat
    Mangalore Chemicals and Fertilizers Limited (MCF) is a leading fertilizer manufacturer in Karnataka, India. MCF produces ammonia, urea, di-ammonium phosphate, and ammonium bicarbonate. It has a turnover of over 2.7 billion rupees and employs over 800 people across its Mangalore and Bangalore locations. MCF uses a flexible functional structure and focuses on environmental safety as its core shared value. It aims to advance its product and technology through innovation and training.

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    Organization Study: Mangalore Chemicals and Fertilizers LTD

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    Hariprasad bhat
    238 views14 pages
    Mangalore Chemicals and Fertilizers Limited (MCF) is a leading fertilizer manufacturer in Karnataka, India. MCF produces ammonia, urea, di-ammonium phosphate, and ammonium bicarbonate. It has a turnover of over 2.7 billion rupees and employs over 800 people across its Mangalore and Bangalore locations. MCF uses a flexible functional structure and focuses on environmental safety as its core shared value. It aims to advance its product and technology through innovation and training.

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    Mangalore Chemicals and Fertilizers Limited (MCF) is a leading fertilizer manufacturer in Karnataka, India. MCF produces ammonia, urea, di-ammonium phosphate, and ammonium bicarbonate. It has a turnover of over 2.7 billion rupees and employs over 800 people across its Mangalore and Bangalore locations. MCF uses a flexible functional structure and focuses on environmental safety as its core shared value. It aims to advance its product and technology through innovation and training.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    238 views14 pages

    Organization Study: Mangalore Chemicals and Fertilizers LTD

    Uploaded by

    Hariprasad bhat
    Mangalore Chemicals and Fertilizers Limited (MCF) is a leading fertilizer manufacturer in Karnataka, India. MCF produces ammonia, urea, di-ammonium phosphate, and ammonium bicarbonate. It has a turnover of over 2.7 billion rupees and employs over 800 people across its Mangalore and Bangalore locations. MCF uses a flexible functional structure and focuses on environmental safety as its core shared value. It aims to advance its product and technology through innovation and training.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 14

    ORGANIZATION

    STUDY
    MANGALORE CHEMICALS AND FERTILIZERS
    { LTD

    BY: HARIPRASAD
    INTRODUCTION TO INDUSTRY
     Fertilizer sector is a very crucial for Indian economy because it provides a very
    important input to agriculture. The fertilizer industry in India has played a important
    role in achieving self – sufficiency in food grains as well as in rapid and sustained
    agriculture growth. India is the second largest producer and consumer of fertilizers in
    the world after Russia.
     India is the 2nd largest producer and consumer of fertilizers in the world with an
    installed capacity of Nitrogen (N) and Phosphate (P) nutrients at 55 million tons
    annually. The Indian Fertilizer Industry is broadly divided into Nitrogenous, Phosphate
    and Potassic segments. In addition to these, nutrients are combined to produce several
    complex fertilizers.
    COMPANY PROFILE
     Mangalore Chemical and Fertilizer (MCF) Ltd is a big part of India’s growing
    Agriculture Industry. It is an ISO 14001 and OHSAS certified company. Mangalore
    Chemical and Fertilizer Pvt Ltd, engaged in the business of manufacturing Ammonia,
    Urea, Di-ammonium Phosphate and Ammonium Bicarbonate. The main product urea is
    marketed under “Mangala” brand name. Mangalore Chemicals and Fertilizers Limited
    (MCF), with a turnover of over Rs. 2,710.84Crores (FY 2019-2020), is the only
    manufacturer of chemical fertilizers in the state of Karnataka. The factory is strategically
    located at Panambur, 9 km north of Mangalore City, on the banks of the Gurpur River, in
    front of the New Mangalore Port. The plant is well connected, both by rail and road. The
    West Coast National Highway (NH-l7) from Kochi to Mumbai separates MCF from the
    New Mangalore Port.
     The Company is a part of the Adventz group with Group shareholding of 54.03%.
    Akshay Poddar is Chairman of the Board of Directors. The operations are managed by a
    team of highly dedicated and experienced professionals
    McKINSEY 7S FRAMWORK

    1. Structure
    • Function based structure
    • Flexible in nature

    2. Shared value
    The main value of the
    organisation is on environmental
    safety

    3. Strategy
    • Product invention
    • Technological advancement
    4. System
    System refers to the formal process and procedures used to manage the organisation . This
    includes
     Core process system

     Support system

    5. Skill
     Training for all

     Expertise in any one field

    6. Style
    Style refers to the cultural style which includes involvement of employees in decision making

    7.Staff
    Staff in MCF currently working is more then 800 in both the Mangalore as well as Bangalore
    MICHAEL PORTERS FIVE FORCE MODLE

    • Competitive power
    the main competitors are Agro Phos India ltd,
    Arise Agro ltd, Basant Agro ltd

    • Threat of new entrant


    The potential entrant companies are Monsonto and
    Syngenta
    The retailer entrant are Godrej, and Haryali

    • Power of buyers
    Availability of supplies are more in the market
     Suppliers power
    The bargaining power of suppliers are very low
    While coming to niche marketed product the bargaining power is comparatively
    high

     Substitute products
    some of them are
    Bio Fertilizers
    Manures
    Vermi compost
    SWOT Analysis
     Strengths
    location
    own power generation
    effective inventory management
    corporate image
    effective employees
     Weakness
    uncertain weather condition
    the price for the products are fixed by Government
    restriction from Government on production level
     Opportunities
    sales depends on weather condition
    diversification in products
    well established network helps in capturing market
     Threats
    the plant is very old
    foreign products in market
    pollution normes
    Analysis of Financial statement
    current ratio Quick ratio
    1.07
    1.06
    1.06 0.95
    1.05 current ratio 0.9
    1.05 Quick ratio
    1.04 0.85
    1.04 0.8
    1.03
    2018-19 0.75
    2019-20 2018-19
    2019-20
    current asset ternover ratio
    working capital turnover ratio
    1.38
    35
    1.36
    30
    1.34 current asset 25 working
    ternover ratio 20 capital
    1.32 turnover ratio
    15
    1.3
    10
    1.28 5
    0
    1.26 2018-19 2019-20
    2018-19 2019-20
    inventory turn over ratio gross profit ratio
    12
    3
    10 2.5
    8 inventory turn 2 gross profit
    over ratio ratio
    6 1.5
    4 1
    2 0.5
    0
    0 2018-19 2019-20
    2018-19 2019-20
    Learning experience

     I gained a lot of knowledge about MCF


     Got to how concepts of theory is applied in the company
    THANK YOU

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