Sport Marketing

SPORT MARKETS
Sport industry
THE BUJANG BOYS

 AHMAD ARIFF AZAMUDIN BIN NOR AZAM (PTM160719856)
 MOHAMMAD KHAIRUL IKHWAN BIN MOHD ALI (PTM160719683)
 MUHAMMAD FARHAN BIN MOHD ZAIRI (PTM160719792)
 MUHAMMAD ZIKRY ADIB BIN JAMAL (PTM160719723)
 MOHAMED AL IMAN BIN MOHAMED HIFNI (PTM160719708)
INTRODUCTION
WHAT IS SPORT INDUSTRY ???
 SPORT INDUSTRY IS A MARKET IN
WHICH PEOPLE, ACTIVITIES,
BUSINESS, AND ORGANIZATIONS
INVOLVED IN PRODUCING,
FACILITATING, PROMOTING, OR
ORGANIZING ANY ACTIVITY,
EXPERIENCE, OR BUSINESS
ENTERPRISE FOCUSED ON SPORTS.
A key fact : growth of sports business
 Growth measured in
 Attendance figures
 Media coverage and tv rights
 Employment figures
 Salaries of professional athletes
 Sales of sporting goods
 investments in sponsorship
 international markets
Three sector of sport market
 Public sector
 Private sector
 Voluntary sector
Public sector
 They provide for the socially excluded who are unable to join clubs or pay
commercial rates.
 The public sector provides sports facilities and services which are funded by the
government, which can be on a local, regional or national level
 Examples could include a local swimming pool, sports centre or a local park
where football matches are played
PRIVATE SECTOR
 The private sector provides sports facilities and services which are run to make a
profit , not by the government , and can be on a local , regional or national level.
 The private sector is run by businesses who aim to make good profits from
providing those sport facilities
 Facilities are typically of a high standard and are at the upper end of the price
range
 Need membership to attend (costs anything depending on the facilities and the
sport)
Voluntry sector
 The voluntary sector provides sport facilities and services which are non-profit
making and are usually run by unpaid helpers or volunteers.
 They often use public sector facilities and can get sponsorhip from private sector
organisations.
 Example : could include a local cricket team or tennis clube.
All three sectors link together
 Government sport sector

 Non profit sport sector
 Corporate sport sector
Government sport sector
 Potential for social economic and political benefit.

 Stimulate economic activity and bolster civic pride.
 Cultivate national identity and solidarity.
 To find fund for national sport organisation and Olympic campaign.
 Construction and maintanence of major and local sport.
 Development of sport via training.
 Sport,health or physical activity related program.
Non profit sport sector
 Focused on public goods and making money.

 Non profit sport sector come in sport industry as a volunteers.
 They develop communities,social network and local group
 They are specialised in sport product and services.
 Product such as subsequent of development and management of
player,coaches,admistrator and services service organisation,lobby group,event
rganiser, and governing body.
Corporate sport sector
 Corporate sport sector its goals to make profit from sport.

 corporate sport are professional clubs and teams that compete in large national or
internasional leagues or athletes and teams that participate in large events.
 fans who support leagues by attending games, following games on television and
other media
 Television and other media or broadcasting companies
 communities which build facilities and support local club
 corporations which support leagues and clubs by increasing gate monies
The size of sport industry
Sports Industry Statistics and Market Size
Overview
Amount Units Year/Season Source
Estimated Size of the Entire 496.1 Bil. US$ 2016 PRE
Sports Industry, U.S.

Estimated Size of the Global 1.3 Tril. US$ 2016 PRE
Sports Industry
Annual Company Spending for 36.6 Bil. US$ 2016 PRE
Sports Advertising, U.S.

The special features of the competitive
sport product.
 Interest
 Loyalty
 suitable
Emotion and passion
 Sport can stimulate an emotional response in its customer of the kind rarely
elicited by other product.

Sport Marketing

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SPORT MARKETS

THE BUJANG BOYS

 Government sport sector

 Potential for social economic and political benefit.

 Focused on public goods and making money.

 Corporate sport sector its goals to make profit from sport.

Amount Units Year/Season Source

Estimated Size of the Entire 496.1 Bil. US$ 2016 PRE

Sports Industry, U.S.

Sports Advertising, U.S.

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