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    The Vision: To Make Search Engines So Powerful They Would Understand "Everything in The World"

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    Ajit Patil
    Google's vision is to organize the world's information and make it universally accessible. Its mission is to make search engines powerful enough to understand everything in the world. Google continues focusing on innovation and the user experience. It generates most of its revenue from search and advertising such as AdWords and AdSense. Google has become the dominant search engine with over 50% of the global search market share.

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    The Vision: To Make Search Engines So Powerful They Would Understand "Everything in The World"

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    Ajit Patil
    353 views19 pages
    Google's vision is to organize the world's information and make it universally accessible. Its mission is to make search engines powerful enough to understand everything in the world. Google continues focusing on innovation and the user experience. It generates most of its revenue from search and advertising such as AdWords and AdSense. Google has become the dominant search engine with over 50% of the global search market share.

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    Google's vision is to organize the world's information and make it universally accessible. Its mission is to make search engines powerful enough to understand everything in the world. Google continues focusing on innovation and the user experience. It generates most of its revenue from search and advertising such as AdWords and AdSense. Google has become the dominant search engine with over 50% of the global search market share.

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    Download as pptx, pdf, or txt
    353 views19 pages

    The Vision: To Make Search Engines So Powerful They Would Understand "Everything in The World"

    Uploaded by

    Ajit Patil
    Google's vision is to organize the world's information and make it universally accessible. Its mission is to make search engines powerful enough to understand everything in the world. Google continues focusing on innovation and the user experience. It generates most of its revenue from search and advertising such as AdWords and AdSense. Google has become the dominant search engine with over 50% of the global search market share.

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    The Vision

    To make search engines so powerful they would


    understand "everything in the world".

    The Mission
    To organize the world's information and make it
    universally accessible and useful.

    The Focus
    Google continues to focus on innovation and on the
    user experience.
    The Industry Stats
    Country Analysis

    Country Users (Mn) Usage Growth


    (2000-2007)
    US 210.00 120.80%
    China 162.00 620.00%
    Japan 86.30 83.30%
    India 42.00 740.00%
    Brazil 39.15 682.8%
    World 1173.00 225.00%
    Google Products (>60)
    Web Standalone Communication &
    Search Applications publishing
    Maps AdWords Editor 3D Warehouse
    Ride Finder Gmail Notifier Blogger
    Analytics Hello Pack Calendar, Docs&
    Directory Photo Screensaver Spreadsheets
    Google Mini Picasa Dodgeball
    SMS Secure Access FeedBurner
    Search Mash GTalk Gmail, Orkut
    SketchUp YouTube
    Advertising Desktop Extension Reader
    AdSense Blogger Web Mobile Products
    AdWords Comments Blogger Mobile
    Audio Ads Browser Sync Calendar
    Click-to-Call Dashboard Widgets Gmail
    Grants Send to Phone News
    TV Ads Toolbar iGoogle
    Reader
    Maps Mobile
    Core Products & Revenue Model
    • Core Products – Search and Adwords.

    • Revenue Sources -
    • Contextual Ads - Adsense.
    • Adwords.
    • Licensing Google search.

    • Approx – 10 Billions Dollars.


    Internet Advertising - 2007

    Global - By E-Marketer
    • Number 1 – Advertising Medium in terms of growth
    rate.
    • Ad spending on the Web should net out at $21.7 billion
    this year VS $20.4 billion on radio.
    • E-Marketer predicts that online advertising will reach
    $28.2 billion next year (an increase of 30 percent)
    • Online advertising will account for a nearly twice as
    many dollars - constituting a hefty $44 billion market
    Global Market Share
    in Search 13%

    14%

    Google
    53.30% Yahoo
    MSN
    Others
    20%

    Total search in year 2006  99.57 Bn


    Google is doing 138.1 Mn search per day
    QUESTION?

    • WHAT MAKES GOOGLE?

    ANDAR KI BAAT
    Leadership
    • Dr. Eric Schmidt,
    • Chairman of the Board and Chief Executive Officer
    • Larry Page, Co-Founder & President, Products
    • Sergey Brin, Co-Founder & President, Technology
    Philosophy of Google
    • Focus on the user and all else will follow.
    • It's best to do one thing, and do it well.
    • Fast is better than slow.
    • Democracy on the web works.
    • You don't need to be at your desk to need an answer.
    • You can make money without doing evil.
    • There's always more information out there.
    • The need for information crosses all borders.
    • You can be serious without a suit.
    • Great just isn't good enough.
    Google’s Culture
    • Heart of Small Company
    • Hand’s on contribution to the Products by each employee
    • Flat Hierarchy
    • Each employee having several responsibilities in different departments
    • Hiring Policy
    – Non Discriminatory
    – Preference of ability over experience
    • Multilingual company environment
    • Multidomestic culture
    • Recreation along with work
    • Common café for all employees
    Google’s Global Presence
    • 21 countries at present
    Uniqueness about Google
    SEARCH
    • Speed, Accuracy, Objectivity and Ease of use of.
    • Fit between their technology and the consumer
    behavior.
    • Page Rank technology – Orkut merged
    • Solved the scale up problem
    • Positioned as “Fastest Crawling Technique”
    • Keeps the search “Up to date”
    Uniqueness about Google
    • 1st to get it right advantage
    • Advertisers tie up as “CPC”
    • Trade off between “Speed” & “Compression”
    • Best asset utilization (Efficient storage space)
    • R&D expenditure = 50% Net Income(10% of
    Revenue)
    Top Competitors
    5 year Performance
    5 year Performance
    • R&D -> More than 10% increase Y/Y since
    2002
    – Continuous Innovation, creating new products.
    – New products every year, Need Based Positioning,
    Depth rather than Breadth.
    – Ready to deal with dramatic change.
    • Cost of Revenue – around 40% increase Y/Y
    since 2003
    – Find new sources of Revenue, margins reducing.
    Recommendation
    • Search : Competition from both big web companies and well-
    funded startups will force Google to remain focused on
    continuing to innovate in search.
    • Contextual Ads – Continue good work
    • Other Ad formats - With Google clearly intent on spreading
    its advertising platform to the offline world, go for more
    acquisitions.
    • Video – Continue Good work. Consolidate position.
    • Social Networking – Acquire other players.
    • Office Suite – Continuous R&D
    Recommendations

    • Be Multi-domestic company
    • Find new sources of revenue.
    • Continuous Innovation is the key to maintain
    dominance in such an aggressive
    environment.
    • Concentrate on BRIC nations.

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