What Is Google Adsense?

Google AdSense and ad exchange are owned and managed by Google.
Both are online

advertising platforms. These platforms are used to monetize the content of publishers. Both
platforms are used by all sizes of publishers. These platforms provide access to the same buyers
and advertisers to the publishers. Both platforms are the source of revenue generation. But
which one is better? To answer this question first of all we need to understand what is AdSense
and what is Ad Exchange and how they work.
What is Google AdSense?
AdSense is an advertising program. It is a method that allows publishers to get profit from their
online content. It works by finding advertisements that are relevant to your site's content and
visitors. Google AdSense is one of the most popular advertising programs for creating
responsive advertisements. Advertisers who wish to promote the products pay for the
advertising. Thus, prices are different for the different advertisements. So, profit varies from
advertisement to advertisement. This program was started in 2013 by Google. It provides an
opportunity for the owners of websites to earn money. Many webistes use the Google AdSense
program to earn revenue. Google AdSense is particularly an effective program for small
websites. It provides a high level of transparency and security to both advertisers and
publishers. Google plays an intermediary role between these two parties. It offers a various
variety of ads like in the form of images, texts and videos, etc. in different sizes. All
advertisements are managed by Google.
How does it work?
The procedure of Google AdSense is very simple. You simply create an AdSense account then
put a code into your website pages to get started. Based on proprietary algorithms then Google
will display the desired advertisement. After that visitors click the ads and you will be paid for
them. Google AdSense is a revenue-sharing and cost-per-click program. So you have to
generate as many clicks as possible for those ads. This means more clicks more revenue. You
can earn money from Google AdSense but it does not make you rich overnight.
What is Ad Exchange?
It is an online market where advertisers and publishers purchase and sell ad space in real-time
auctions. Auctions are empowered by real-time bidding technology. Ad Exchange is commonly
used for ad selling inventory such as audio, video and mobile. Anyone can purchase from an ad
exchange virtually as long as the ad exchange permits it. Advertisers, agencies and other
entities often buy advertisements through ad exchanges by using bidding technologies and
demand-side platforms.
How does it work?
Supply-side Platform allows a publisher to make their inventory available on the Ad Exchange.
And the publisher gives complete information about the inventory like URL, topics, page
location and audience. When a visitor visits the publisher's website or downloads the
publisher's mobile app, an ad impression is instantly added to the auction. The information of
the user is gathered, forwarded to the server of the publisher, then finally sent to the Ad
Exchange. Afterward, the Ad Exchange conveys a request for bids to Demand Side Platform and
Ad Networks. Every DSP would examine the request of the bid and all material related to it like
demographics, geolocation, frequency capping, user ID and other targeting options. After the
inspection, it would determine whether the advertiser is interested in the impression or not.
The demand-side platform will respond to the Ad Exchange with a maximum amount of the bid
and the ad copy’s location. Advertisers are reviewed by the Ad who bid on an impression.
Advertisers who don’t fulfill the requirements of the publishers are removed from the Ad
Exchange. After collecting all the data bid is analyzed and sell the impression to the highest
bidder.
And monetize solution is one of the best choices of Ad Exchange publishers. It is a globally top
digital advertising platform administer and manage by experienced and qualified business
professionals. Monetize solution provides a free service to publishers for monetizing the traffic
of their website by displaying advertisements on their site. It is a licensed advertising platform.
It offers security and transparency to advertisers and publishers.
After a brief introduction, we got an understanding of Google AdSense and Ad exchange. Now
we will understand the difference between them to get which one is better.
Comparison between Google AdSense and Ad Exchange
Both advertising platforms have their pros and cons. No doubt google AdSense is one of the
best and reliable advertising platforms but it also has imperfections.
 It has a problem of restricted language support.

 It has a problem of demand sources
 It has a problem of transparency
 It has a problem of the high fee
 It lacks innovative ad formats
So, Google launched its Ad Exchange program to fulfill the demands of medium and premium-
sized publishers.
Although both advertising programs offer the same services for the publishers and advertisers
i.e. to connect the publishers with the advertisers and help them in providing monetization and
making money. But Ad Exchange provides some additional benefits over Google AdSense. Some
of them are mentioned below:
 A publisher can only show advertising from the Google Display Network or Google-
certified Ad Networks while using Google AdSense. Google Ad Exchange, on the other
hand, can provide publishers with access to non-Google-certified ad networks i.e.
demand-side platforms. As a result, there is an increase in demand.
 As is previously stated that Ad Exchange gives publishers and advertisers more
transparency. It gives publishers the option of defining their inventory as Branded, Semi-
branded, Anonymous, or a combination of the two. Demand partners can't see a
publisher's data such as URLs and publisher ID.
 Moreover, Ad Exchange has a partnership with top leading technology companies such
as comScore AdXpose and Integral Ad Science, etc which allows the publishers to assure
the safety of the brand improve the experience of the users.
 Ad exchange has also the advanced features of blocking and filtering.
 Ad exchange has also the advanced feature of reporting to check the performance of
other demand partners.
 With the help of Ad exchange publishers also show premium ad inventory to limited
advertisers and monetize at higher ad pricing. Furthermore, Ad exchange also allows
setting minimum CPM rates which Google AdSense does not allow.
After a detailed discussion of the difference between these two programs, you can understand
that Google Adsense has some limitations. But Ad exchange program is not accessible to every
publisher. So, you must determine whether you are eligible to use Ad exchange or not.
Eligibility to get Ad exchange Account
To get Ad exchange account a publisher must fulfill these requirements which are given below:
 A publisher must have 10 million monthly views on their website.

 The content of the publisher must be legal and promote only legal activities
 Some languages are not supported by Ad exchange
This article provides a brief overview of the difference between Google AdSense and Ad
Exchange. In the end, we would like to say that the Ad exchange program offers a lot of
opportunities than Google AdSense. To conclude this topic it is really important to know that all
you need is to fulfill the requirements to get an Ad exchange program.

What Is Google Adsense?

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Google AdSense and ad exchange are owned and managed by Google.

Both are online

What is Google AdSense?

How does it work?

How does it work?

 It has a problem of restricted language support.

Eligibility to get Ad exchange Account

 A publisher must have 10 million monthly views on their website.

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