Changing Trends in The Consumption of Carbonated Drinks

Changing Trends In the
Consumption Of Carbonated Drinks
Sec-B, Group 1
-Shiva ram Krishna
-Aditya Baliga
-Muthu Kumar.P
-Ashik Shetty
-Shruthi Achar
OBJECTIVE OF THE STUDY
PRIMARY OBJECTIVE:
The main aim of this research is to study the extent
of HEALTH and HYGIENE influence on the
consumption of carbonated drinks.
SECONDARY RESEARCH OBJECTIVE:
• To determine the influencing product attributes which
effect the purchase decision of carbonated drinks.
• To determine the reason for the decline in the sales of
carbonated drinks.
RESEARCH METHODOLOGY:
FIELD OF STUDY : Manipal & Udupi

SAMPLE SIZE : 150 Men & women in the age group
of 18-45
For the study, a sample size of 150 has been obtained as:
σ= given range/6= (5-1)/6= 0.667
Z= 1.96
e= 0.08, Probability of Error
Therefore,
SS= 3.8416 x 0.667/ 0.0064=
Hence Sample size is 150
RESEARCH DESIGN
A research design is a framework or blueprint for conducting
the research project. It specifies the details of the procedures
necessary for obtaining the information needed to structure
and/or solve research problem.
On the basis of fundamental objectives of the research we can
classify research design into general type
-DESCRIPTIVE RESEARCH:
The degree to which the product use the varies with factors like
AGE,
Quality,
Price,
Health Factor,
Availability etc.
COLLECTION OF DATA:

1) PRIMARY DATA:
Questionnaire: It is used to know the consumption
patterns of Soft Drinks by consumers and Consumer
Awareness regarding the hazards of soft drinks

2) SECONDARY DATA:
Secondary data will consist of different literatures like
books which are published, articles, internet and
websites.
In order to reach relevant conclusion, research work
needed to be designed in a proper way.
SAMPLING TECHNIQUE USED:
This research has used convenience sampling
technique.
• Convenience sampling technique
The sample is selected because they are
convenient as per the desire of the
researcher.Selecting the area of sample is as
per the researchers’ choice and convenience.
RESEARCH QUESTIONS:

• The reason why there’s shift in consumers from

carbonated drinks?
• Is it that the health factor affecting the carbonated

drinks consumption?
• What association does age group has on the

consumption of carbonated drinks?
• Which drink has more quality oriented preference?

TO DETERMINE THE MOSTLY PREFERRED DRINK:
TO DETERMINE NO.OF CONSUMERS IN THEIR RESPECTIVE AGE
GROUP:
TO DETERMINE THE REASON FOR HAVING ANY DRINK:
The reason for shift:
The findings reveal the relevance of health
awareness among the people and the reason
why there is a shift in the consumption from
carbonated drink to health drinks. The people
who prefer fresh fruit and fruit based drinks
are increasing because of the popularizing
concept of being healthy.
Affect of health factor on carbonated drink consumption:
H0 – Consumption of carbonated drinks is not independent of
health factor
Interpretation:

The asymptotic sigma value i.e. 0.201 is greater than the
significance level of 0.05. Hence, we conclude with the
acceptance of null hypothesis that stating the
dependency of carbonated drink on the health factor.

It is also clearly visible from the table that more number
of people are not preferring more of carbonated drinks
because of the health factor.
Age group and their consumption level of carbonated drinks:

Ho- The consumption of carbonated drinks is independent of age
• Interpretation:
The asymptotic sigma value i.e. 0.004 is less
than the significance level of 5%. Hence, we
conclude with the rejection of null hypothesis
and thus accepting the alternate hypothesis
that the consumption of carbonated drinks is
dependent on age.
Drink having quality oriented preference:
Interpretation:

The above table reveal that the fresh fruit drinks have a
greater quality preference of 42.7% followed by milk,
fruit based and cola with 20.7%, 19.3% and 17.3%
respectively.
LIMITATIONS
• The study will be done only in and around Manipal &

Udupi. Therefore the results cannot be generalized.
• Unwillingness and bias on the part of the respondents

limits the coverage of the study.
• Only few factors such as price, brand, taste, health

factors were considered, there might be some other
factors influencing the individuals buying decision.
GENERAL FINDINGS ABOUT THE STUDY
• Most of the respondents were in the age group of

25-31years followed by 32-38 years, 18-24 years
and 39-45 years.
• Most of the respondents prefer fresh fruit drinks

over the other types.
• The major reason for the consumption of any drink

was found to be health followed by pleasure, thirst
and taste .
• Findings reveal that majority of the people
consume any drink at least 2 times in a week.
• The major reason why people shifted from

carbonated drinks to health drinks is because
of the growing awareness about health in the
minds of the people.
• There are a large number of people who
responded that the high quality factor of fresh
fruit juices made them to drop out their
preference over cola based drinks.
• Study indicates the preference of fresh fruit

juices over the other drinks as a measure of
quality.

Changing Trends in The Consumption of Carbonated Drinks

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Changing Trends In the

Consumption Of Carbonated Drinks

FIELD OF STUDY : Manipal & Udupi

• The reason why there’s shift in consumers from

• Is it that the health factor affecting the carbonated

• What association does age group has on the

• Which drink has more quality oriented preference?

• The study will be done only in and around Manipal &

• Unwillingness and bias on the part of the respondents

• Only few factors such as price, brand, taste, health

• Most of the respondents were in the age group of

• Most of the respondents prefer fresh fruit drinks

• The major reason for the consumption of any drink

• The major reason why people shifted from

• Study indicates the preference of fresh fruit

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