Principles of Writing A Great Persuasive Speech
Principles of Writing A Great Persuasive Speech
Principles of Writing A Great Persuasive Speech
A GREAT PERSUASIVE
SPEECH
Beginning Your Speech
1st impressions are very important
A poor beginning may distract or alienate
your audience so that you may never
recover
Having a good beginning is a confidence
booster. It will propel you through the rest
of the speech.
Three beginning Objectives
Get the attention and interest of your
audience
Reveal the topic of your speech
Establish your credibility and good will
Where do I start?
Before beginning to speak, wait until you
have the attention of your audience. Look
at them until all eyes are on you
Getting – Attention
Techniques
Relate the topic to the audience
- Bring the topic home to the listeners. They will
be more likely to be more interested if the topic
relates to their personal lives.
State the Importance of your topic
- Show your audience why your topic is
important. Using statistic would be useful in
this area, if you have them.
Startle your audience
- Sharing a shocking statistic or making bold
statement will grab the attention of your
audience as well as introduce them to your
topic
Arouse curiosity of the audience
- Draw your audience into your speech with
several statements or action that pique their
curiosity.
Question the audience
- Ask a rhetoric questions or a series of
questions is another way to get the attention of
your audience.
Begin with a quotation
- Begin with a quote from a famous writer, a
Bible or other book, a poem or song, from a
television show or movie is another way to
arouse the interest of your listeners.
Tell a story
- We all love story and they work well in
introduction. Be sure the story relates to your
topic and you are not just telling it for a laugh.
Don’t forget to reveal the topic.
fact
Reason # 1
detail /
commentary
example
fact
example
Reason # 3
fact
example
Ending Your Speech Gracefully
Signal the end – speakers who abruptly
walk off the stage take audience by
surprise
Use Phrases like – in conclusion,
ultimately, in closing, let me end by
saying, my purpose has been…
Signal the end – in your body language
and tone
Reinforce the Central Idea
Summarize the outline of your speech
Restate the main points in different words
Finally, leave them thinking,
passionate and motivated
End with a quotation
Make a dramatic statement
Refer back to the introduction (especially
if you begin with a story)