Principles of Writing A Great Persuasive Speech

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PRINCIPLES OF WRITING

A GREAT PERSUASIVE
SPEECH
Beginning Your Speech
1st impressions are very important
A poor beginning may distract or alienate
your audience so that you may never
recover
Having a good beginning is a confidence
booster. It will propel you through the rest
of the speech.
Three beginning Objectives
Get the attention and interest of your
audience
Reveal the topic of your speech
Establish your credibility and good will
Where do I start?
Before beginning to speak, wait until you
have the attention of your audience. Look
at them until all eyes are on you
Getting – Attention
Techniques
Relate the topic to the audience
- Bring the topic home to the listeners. They will
be more likely to be more interested if the topic
relates to their personal lives.
State the Importance of your topic
- Show your audience why your topic is
important. Using statistic would be useful in
this area, if you have them.
Startle your audience
- Sharing a shocking statistic or making bold
statement will grab the attention of your
audience as well as introduce them to your
topic
Arouse curiosity of the audience
- Draw your audience into your speech with
several statements or action that pique their
curiosity.
Question the audience
- Ask a rhetoric questions or a series of
questions is another way to get the attention of
your audience.
Begin with a quotation
- Begin with a quote from a famous writer, a
Bible or other book, a poem or song, from a
television show or movie is another way to
arouse the interest of your listeners.
Tell a story
- We all love story and they work well in
introduction. Be sure the story relates to your
topic and you are not just telling it for a laugh.
Don’t forget to reveal the topic.

In the process of gaining attention, be


sure to state clearly the topic of your
speech. If you do not, your listeners will
be confused. And once they’re confused
your chances of getting them absorbed in
the speech are almost nil. This is so basic,
that it seems silly to mention it, but many
speakers fail to do this.
Establish Good Will and Credibility
The last objective in introduction is to
establish your credibility; you are qualified
to speak on this subject. Give your
audience some reasons to believe that
you know what you are talking about.
Establishing good will is essential if your
are speaking to a hostile audience. You
must make an effort to ensure that your
audience will at least consider your point
of view.
The Body or Substance of Your
Arguments

Signal to your audience when you are


changing points by saying:
◦ Firstly…
◦ In addition…
◦ Moreover…
◦ Ultimately…
◦ And by using body language to show a shift in
topic
The Body of Your Argument
Use specific examples to support your
thesis that your audience will understand
Raise and lower your voice to show
emphasis
Repeat certain catch phrases (I have a
dream)
Move about the front of the room
Look around the room as you speak
Ask questions to the audience to keep
them interested and paying attention
Speech Structure
Intro – get attention and interest of
audience, reveal the topic of the speech,
establish credibility
Body – cite two to three main reasons
that support your thesis and provide
examples for each. Address the opposition
and counter their claims with your own
evidence
Conclusion – signal the end, reinforce
the central idea, restate main points.
example

fact
Reason # 1
detail /
commentary

example

Thesis Reason # 2 counterargument

fact

example
Reason # 3
fact

example
Ending Your Speech Gracefully
Signal the end – speakers who abruptly
walk off the stage take audience by
surprise
Use Phrases like – in conclusion,
ultimately, in closing, let me end by
saying, my purpose has been…
Signal the end – in your body language
and tone
Reinforce the Central Idea
Summarize the outline of your speech
Restate the main points in different words
Finally, leave them thinking,
passionate and motivated
End with a quotation
Make a dramatic statement
Refer back to the introduction (especially
if you begin with a story)

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