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    What Is FMCG

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    Abhishek Kumar
    FMCG products are consumer goods that are sold quickly and at relatively low costs. They include personal care items, packaged foods and drinks, and household cleaning products. The Indian FMCG sector is the fourth largest sector in the Indian economy, with a market size of $13.1 billion in 2015. Some of the top FMCG companies in India are Hindustan Unilever Ltd., ITC Ltd., Nestlé India, GCMMF (Amul), and Dabur India. The sector is expected to grow by 20-30% annually due to increasing rural consumption and new product launches.

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    What Is FMCG

    Uploaded by

    Abhishek Kumar
    330 views11 pages
    FMCG products are consumer goods that are sold quickly and at relatively low costs. They include personal care items, packaged foods and drinks, and household cleaning products. The Indian FMCG sector is the fourth largest sector in the Indian economy, with a market size of $13.1 billion in 2015. Some of the top FMCG companies in India are Hindustan Unilever Ltd., ITC Ltd., Nestlé India, GCMMF (Amul), and Dabur India. The sector is expected to grow by 20-30% annually due to increasing rural consumption and new product launches.

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    FMCG products are consumer goods that are sold quickly and at relatively low costs. They include personal care items, packaged foods and drinks, and household cleaning products. The Indian FMCG sector is the fourth largest sector in the Indian economy, with a market size of $13.1 billion in 2015. Some of the top FMCG companies in India are Hindustan Unilever Ltd., ITC Ltd., Nestlé India, GCMMF (Amul), and Dabur India. The sector is expected to grow by 20-30% annually due to increasing rural consumption and new product launches.

    Copyright:

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    Download as pptx, pdf, or txt
    330 views11 pages

    What Is FMCG

    Uploaded by

    Abhishek Kumar
    FMCG products are consumer goods that are sold quickly and at relatively low costs. They include personal care items, packaged foods and drinks, and household cleaning products. The Indian FMCG sector is the fourth largest sector in the Indian economy, with a market size of $13.1 billion in 2015. Some of the top FMCG companies in India are Hindustan Unilever Ltd., ITC Ltd., Nestlé India, GCMMF (Amul), and Dabur India. The sector is expected to grow by 20-30% annually due to increasing rural consumption and new product launches.

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    WHAT IS FMCG

     FMCG are the products that are sold quickly at


    relatively low cost. They generally sell in large
    quantities, so the cumulative profit on such
    products can be large.

    FMCG products are generally replaced or fully


    used up over a short period of days, weeks, or
    months, and within one year.
    PRODUCT OF FMCG
     Toiletries, soap, cosmetics, tooth cleaning
    products, shaving products and detergents,
    consumer electronics, packaged food products,
    soft drinks, tissue paper, and chocolate bars.
     A subset of FMCGs are Fast Moving Consumer
    Electronics which include innovative electronic
    products such as mobile phones, MP3 players,
    digital cameras, GPS Systems and Laptops
    INDIAN FMCG SECTOR
     Fourth largest in economy.
     Market size of US$13.1 billion.
     competitive MNC .
     $ 33.4 billion in 2015.
     $ billion 11.6 in 2003.
     Middle class and the rural segments
    TOP 10 FMCG COMPANY
     Hindustan Unilever Ltd.

     ITC (Indian Tobacco Company)

     Nestlé India

     GCMMF (AMUL)

     Dabur India

     Asian Paints (India)

     Cadbury India

     Britannia Industries
    .
     Procter & Gamble Hygiene and Health Care
    SCOPE OF THE SECTOR
     Industry to grow 20-30% in 2009-10,
     Growth driven by the launch of new products
    and increasing rural consumption.
     12.2% of the world population in the villages
    of India.
     Low per capita consumption for all the
    products.
    SWOT ANALYSIS OF FMCG SECTOR
    Strengths
     Well established distribution networks extending to
    the rural areas
     Backed by strong brands
     Low cost operations
    Weakness
     Low export levels
     Small scale sector reservations limit ability to invest
    in technology and achieve economies of scale.
    SWOT ANALYSIS OF FMCG SECTOR
    Opportunities
     Large domestic market
     Export potential
     Increasing income levels will result in faster revenue
    growth
    Threats
     Imports
     Tax & Regulatory Structures
     Slowdown in Rural Demands
    ABOUT HUL COMPANY
     Earlier known as Hindustan Lever Limited.
     Was formed in 1933 as Lever Brothers India
    Limited.
     Headquartered in Mumbai.
     HUL is the market leader in Indian products such
    as tea, soaps, detergents etc.
     The company’s statement of corporate purpose is to
    “meet the everyday needs of people, everywhere.”
    COTND…..
     The company was renamed in late June 2007 to
    “Hindustan Unilever Limited”, to provide the
    optimum balance between maintaining heritage
    of the company and future benefits.

     HUL holds 100 factories across India for


    manufacturing its diverse product range
    SOME BRANDS OF HUL
     Kwality Wall's ice cream.
     Lifebuoy.
     Lux.
     Breeze.
     Liril.
     Hamam.
     Pureit Water Purifier.
     Lipton tea.
     Brooke Bond tea.
     Bru Coffee.
     Pepsodent and toothpaste and brushes and many more
    CONCLUSION
    Middle Class Customer Population!
    Domestic Consumption!
    High Population!
    The Finest Set Of Perfect Competition In World!
    You May Not Purchase Software!
    You May Not Purchase Cement!
    You May Not Buy Clothes From A Retail Outlet!
    You May Aside Automobiles!
    But Soaps, Toothpastes, Tea, Coffee & So On Are Basic Need For

    Us!
    Thus FMCG Is On & On!!!!!!!!!!!!!!!

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