This document summarizes a case analysis for the Cincinnati Zoo. It discusses the zoo's existing point-of-sale systems, available data on admissions, membership, retail, and food services sales. It also provides recommendations on how zoo administrators, staff, and visitors could benefit from analytics to help achieve business objectives like predicting visitor attendance, improving services, and planning resources. Descriptive, predictive, and prescriptive analytics are proposed as solutions tailored for each stakeholder group.
This document summarizes a case analysis for the Cincinnati Zoo. It discusses the zoo's existing point-of-sale systems, available data on admissions, membership, retail, and food services sales. It also provides recommendations on how zoo administrators, staff, and visitors could benefit from analytics to help achieve business objectives like predicting visitor attendance, improving services, and planning resources. Descriptive, predictive, and prescriptive analytics are proposed as solutions tailored for each stakeholder group.
This document summarizes a case analysis for the Cincinnati Zoo. It discusses the zoo's existing point-of-sale systems, available data on admissions, membership, retail, and food services sales. It also provides recommendations on how zoo administrators, staff, and visitors could benefit from analytics to help achieve business objectives like predicting visitor attendance, improving services, and planning resources. Descriptive, predictive, and prescriptive analytics are proposed as solutions tailored for each stakeholder group.
This document summarizes a case analysis for the Cincinnati Zoo. It discusses the zoo's existing point-of-sale systems, available data on admissions, membership, retail, and food services sales. It also provides recommendations on how zoo administrators, staff, and visitors could benefit from analytics to help achieve business objectives like predicting visitor attendance, improving services, and planning resources. Descriptive, predictive, and prescriptive analytics are proposed as solutions tailored for each stakeholder group.
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Case Analysis 1:
MEMBERS: De Guzman, Jerone T. Abante, Efril Sheine Abu, Patricia Ann D. Vivo, Lea Queen L. SUMMARY one of the most popular attractions the second-oldest zoo in the United States located in Cincinnati, Ohio was founded in 1973 and opened in 1875 $26 million annual budget increasing visitor attendance and revenues four separate legacy point-of-sale systems Questions
1. What are the problems with the existing system of the
Cincinnati Zoo? Usesfour (4) separate legacy point-of-sale system Manual attendance and observation Was not able to predict the number of visitors from their past data 2. What are the data that are available to the zoo management and staff? Data that are available to the zoo are: Admission Membership Retail Food Services Sales 3. How can these data be used to help the following perform their work better to achieve the business objective of the Cincinnati Zoo? A . Zoo Administrators B. Zoo Staff
Zoo administrators - using analytics and enable to determine the following:
pattern of behavior from their visitors’ records (predictive analytics can be used from this). With the use of descriptive analytics: they could use records from before Plan the volume of work needed. b. Zoo staff - information gathered from their records, can be briefed for the improvement of their service to their visitors. 4. What solutions can be provided for the following stakeholders so that the business objectives of Cincinnati Zoo are achieved? Explain in detail the proposed solution for each stakeholder. In each solution, identify which type of analytics will be applied (i.e., descriptive, predictive or prescriptive). a. Zoo visitors b. Zoo management c. Zoo staff members
a. Zoo visitors - With the use of descriptive analytics: visitors could answer a survey regarding the service of the zoo b. Zoo management – with the use of descriptive analytics: • number of visits • number of sales • look at past documents of visitors' and base on their survey With the use of predictive analytics: • volume of the visitors
c. Zoo staff members –
With the use of descriptive analytics- take a survey MODEL SWOT ANALYSIS STRENGTH WEAKNESSESS Most popular attractions zoo in Ohio Lack of centralized information system Own fundraising efforts Lack of monitoring Non-profit organization Decrease customers/visitors
