Amazon operates a massive global supply chain network to fulfill orders for its e-commerce marketplace. They have fulfillment centers, warehouses, distribution centers and sortation centers located around the world. Amazon uses two main fulfillment strategies - Fulfillment by Amazon (FBA) where Amazon warehouses and ships items, and Fulfillment by Merchant (FBM) where merchants handle their own fulfillment. Amazon is investing heavily in automation and logistics technology like robots in warehouses and delivery drones to optimize its supply chain operations and reduce costs.
Amazon operates a massive global supply chain network to fulfill orders for its e-commerce marketplace. They have fulfillment centers, warehouses, distribution centers and sortation centers located around the world. Amazon uses two main fulfillment strategies - Fulfillment by Amazon (FBA) where Amazon warehouses and ships items, and Fulfillment by Merchant (FBM) where merchants handle their own fulfillment. Amazon is investing heavily in automation and logistics technology like robots in warehouses and delivery drones to optimize its supply chain operations and reduce costs.
Amazon operates a massive global supply chain network to fulfill orders for its e-commerce marketplace. They have fulfillment centers, warehouses, distribution centers and sortation centers located around the world. Amazon uses two main fulfillment strategies - Fulfillment by Amazon (FBA) where Amazon warehouses and ships items, and Fulfillment by Merchant (FBM) where merchants handle their own fulfillment. Amazon is investing heavily in automation and logistics technology like robots in warehouses and delivery drones to optimize its supply chain operations and reduce costs.
Amazon operates a massive global supply chain network to fulfill orders for its e-commerce marketplace. They have fulfillment centers, warehouses, distribution centers and sortation centers located around the world. Amazon uses two main fulfillment strategies - Fulfillment by Amazon (FBA) where Amazon warehouses and ships items, and Fulfillment by Merchant (FBM) where merchants handle their own fulfillment. Amazon is investing heavily in automation and logistics technology like robots in warehouses and delivery drones to optimize its supply chain operations and reduce costs.
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Analysis of Supply
Chain Network of Amazon Inc. What is Amazon Supply Chain
• Amazon’s Mission: To be Earth’s most
consumer centric company • One of world’s largest supply chain with state- of-the-art operations • Coupled with automation and Technological advancements • Combination of warehousing, inventory management, pricing and delivery time • Goal: Maximizing the level of responsiveness while minimizing the shipping cost Their 2 main Principles • Amazon works on two main strategy to move the products listed on website or offline stores, • Fulfilment by Amazon (FBA) • Fulfilment by Merchant (FBM) G L O B A L S U P P LY CHAIN OF AMAZON
• Amazon operates in 11 online marketplace
worldwide.
• Amazon dominates in North America, Europe
and Asia.
• When you register to sell in one of these Amazon
marketplaces, sellers gain immediate access to customers who know and trust the Amazon buying experience
• Amazon gives recognition to the sellers without
having any presence in other continents. Logistics of Amazon
Logistics in Amazon includes everything from
fulfilment centers , warehouses , distribution centers , sortation centers , whole foods retail , transit hubs , 3rd party logistics operators (such as fedex etc) and in house logistics such as fleet of prime vans , drones and many more. Warehouses of Amazon • Warehouses are generally distributed around their regions of operation. • They are usually situated just outside city limits due to space constraints • Amazon invests heavily in inventory & warehouse management • Automation is an area of key focus for Amazon warehouses- robots facilitated by the acquisition of Kiva Systems in 2012. Transportation -Delivery Options provided by Amazon • Amazon currently depends mostly on 3PL operators and subcontracts most of their delivery related operations out. • They aim to provide at least 50% of the deliveries themselves in the coming years. • They have invested in over 30000 trucks worldwide to improve their same day delivery capabilities. These trucks are usually placed near distribution centers. • Their approach of reducing dependence on 3PL is against common wisdom but their aim is to improve their same day delivery capability. • They are trying to create an integrated business model where all aspects are handled internally, thereby reducing overall costs. • They are also improving their global delivery capabilities by acquiring 66 cargo airliners (Amazon Air) • They are also experimenting and increasing investment in drone delivery capabilities in urban areas. Reducing the costs of labour associated with delivery, thereby reducing costs for customers. How the supply chain works