THE Filipino Hierarchy of Needs
THE Filipino Hierarchy of Needs
FILIPINO
HIERARCHY
OF NEEDS
A.H. Maslow - needs exist in a hierarchical sequence and
man must meet the demands of his lower needs before
those of the higher level can emerge.
Self
Self
Actualization
Actualization
Esteem
Esteem Needs
Needs
Belongingness
Belongingness and
and Love
Love Needs
Needs
Safety
Safety Needs
Needs
Biological
Biological and
and Physiological
Physiological Needs
Needs
FILIPINO HIERARCHY OF NEEDS
The Filipino is unique. His hierarchy of needs is not exactly the same order
nor fits perfectly in Maslow’s framework of hierarchy of needs .
“PAGKABAYANI”
“PAGKABAYANI”
SOCIAL
SOCIAL MOBILITY
MOBILITY
SOCIAL
SOCIAL ACCEPTANCE
ACCEPTANCE
Need
Need to
to be
be RECIPROCATED
RECIPROCATED
FAMILISM
FAMILISM
or
or
The
The need
need to
to belong
belong to
to aa family
family or
or group
group
THE UNIQUE FILIPINO HIERARCHY OF NEEDS
FAMILISM
or
The Need to Belong to a Family or Group
• For the Filipino, all basic needs are met if you have a
family or group.
The Need To Be
RECIPROCATED
• This is based on “utang ng loob” value, a behaviour
wherein every service received, favor, or treatment
accomplished has something in return.
The Need To Be
RECIPROCATED
• Credit and collection in the Philippines is a problem
because of the need to be reciprocated. If the lender
should press for the repayment of the debt, he would
cause the debtor “hiya” for it would be implied that
the debtor is unwilling to repay the debt and unaware
of his obligations.
SOCIAL
ACCEPTANCE
• To be taken by his fellows for what he is or what they
believe him to be, and be treated in accordance with
his status.
SOCIAL MOBILITY
• Once the social acceptance need is satisfied, the social
mobility need arises.
“PAGKABAYANI”
(Being a Hero)