Web Hosting and SEO

Abdullah Ashmawi
What is Web
Hosting
 Web hosting is a service that allows organizations
and individuals to post a website or web page on to
the Internet.
A web host, or web hosting service provider, is a
business that provides the technologies and services
needed for the website or webpage to be viewed in
the Internet. Websites are hosted, or stored, on
special computers called servers.
 Web hosting is what allows websites to be available
on the internet. In other words, since websites need
to be connected to servers in order to be accessed
by the public, think of web hosting as a service
where you can rent space on an existing server. It
may sound complex, but web hosting companies
make it simple for anyone to get and connect web
hosting to their website. It’s affordable with an
average cost of around $3 to $15 per month.
Types of Web hosting
For our website
Shared Web Hosting
Reseller Web Hosting

Private Blog Networking(PBN) Web Hosting
SEO Web Hosting
Wordpress Web Hosting

Shared Web Hosting
 Shared Web Hosting means that one physical server and
its available resources hosted are shared among many
users.
How Web Hosting Works
 Web hosting services work by connecting web

pages (which collectively are websites) to servers
where these web pages are stored and uploaded to
the internet, making websites accessible on the
web. In more technical terms, servers not only
store web pages, but they also communicate with
and respond to requests. This means that when a
user types in a web address, or URL, servers locate
and display the corresponding website.
Why You Need to Choose the Right Web Host
 Don’t make the mistake of choosing the wrong web host. While it may sound as though
all web hosting is the same, the reality is that it’s not. Choosing the wrong web host
can cost you time and money, in addition to creating a bad user experience, harming
your site’s search engine optimization (SEO), and putting your site and its visitors’
security at risk.
 Here are a few reasons why you should take the time to choose the right web host:
 Slow load times cause a poor user experience, hurt SEO, and cause high bounce rates.
 Not all hosts include extras like a free domain and business email, so it will cost you
more money if you choose one that doesn’t.
 It will cost you extra time if you have to connect your own domain, get your own SSL
certificate, and manually connect your host.
 There are increased security risks with low-quality hosting providers.
 There is often site downtime with hosts that aren’t reliable.
Search Engine Optimization
(SEO)
T.Abdullah Ashmawi
What’s an SEO?
 SEO = Search Engine Optimization
 Refers to the process of “optimizing” both the on-page and off-page ranking factors
in order to achieve high search engine rankings for targeted search terms.
 Refers to the “industry” that revolves around obtaining high rankings in the search
engines for desirable keyword search terms as a means of increasing the relevant
traffic to a given website.
 Refers to an individual or company that optimizes websites for its clientele.
 Has a number of related meanings, and usually refers to an individual/firm that

focuses on optimizing for “organic” search engine rankings
What Is SEO?
 If you are new to all of this, you’re probably wondering, what is SEO and why is it such a big
deal?
 I think moz.com puts it best: “Search engine optimization (SEO) is the practice of increasing
the quantity and quality of traffic to your website through organic search engine results.”
 The whole point of search engine optimization is to rank higher within search engines so that
more people visit your site. Search engines, such as Google, Bing, Yahoo, as well as others,
have unique algorithms that determine how high a particular website is able to rank.
 But the good news is that many of these determining factors are well known. Let’s start
breaking them down.
On-Page vs Off-Page SEO
 An important thing to understand about search engine optimization is that most

factors can be categorized as on-page or off-page.
 In simple terms, on-page SEO consists of the elements that are largely controlled
internally, or exist “on-the-page”. Some on-page factors include focus keywords,
site loading speed, meta descriptions, and content quality, to name a few. These
factors are, for the most part, within your control.
 Off-page, on the other hand, consists of the elements that are influenced
externally. Off-page factors include reader engagement, social media sharing,
and other publishers linking to your site.
SEO Basics: The Big Five
With this in mind, here’s a short list with five of the most
important SEO practices. If you make a point to start
implementing these SEO basics today, you’ll be well on your
way to achieving higher rankings on search engines.
 1. Quality Content
Garbage in, garbage out. Google is smarter than we often give it credit for; and it
knows when we’re churning out poor content as opposed to great content. Always
look to produce quality before you do anything else.
 2. A Speedy Site
This is where search engine optimization can become tricky. If you have poor
hosting or a page that loads slowly, your ranking will suffer . . .
The best way to resolve this? Perform a site audit and determine whether there
are any technical SEO issues dragging you down. I recommend using SEMRush,
which provides a fantastic all-in-one auditing tool.
 3. Solid Focus Keywords
For every piece of content you create, keyword research is extremely important.
All in all, you want to choose keywords that have a decent number of monthly
average searches at low (medium, at worst) competition. Google Adwords
provides a basic keyword planner tool for free. Sign up today and start using it!
 4. Well-Crafted Meta Tags

Meta descriptions are often overlooked, but they’re critical to your SEO success.
Meta tags have a character limit of 300, so look to create relevant, eye-catching
descriptions that fall between 250–300 characters. Oh, and remember to include
your focus keyword!
 5. Link, Links, Links!

Links help you establish authority. So whether you’re linking out to another
publisher or including backlinks to some of your own content, doing so will boost
your ranking by leaps and bounds. It also helps for other publishers to link to you.

Web Hosting and SEO

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Web Hosting and SEO

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Abdullah Ashmawi

Reseller Web Hosting

SEO Web Hosting

Wordpress Web Hosting

 Web hosting services work by connecting web

 SEO = Search Engine Optimization

 Refers to an individual or company that optimizes websites for its clientele.

 Has a number of related meanings, and usually refers to an individual/firm that

 An important thing to understand about search engine optimization is that most

 4. Well-Crafted Meta Tags

 5. Link, Links, Links!

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