Brand Zara GAP Forever 21 Mango H&M: Brand Study of Zara Nancys Sharma FD Bdes Batch 2 Sem 8 Brand-Zara

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BRAND ZARA GAP FOREVER MANGO H &M

21
CLIENTELE MALE FEMALE WOMEN WOMEN WOMEN WOMEN MEN
(KIDS MEN KIDS MEN MEN KIDS KIDS
3 MONTHS TO 14 TODDLER PLUS SIZE
YEARS) BABY
PRICE RANGE 1000 TO 9000 319 TO 5999 599TO 3999 1390 TO 10991 699 TO 1999

CATEGORIES KNIT WEAR CASUAL WEAR PARTY WEAR SWIMWEAR, URBAN AND WOMENS WEAR
DENIM KNIT WEAR WORK WEAR ACTIVE WEAR, CASUAL WEAR SUBJECT
CASUAL WEAR DENIM FORMAL WEAR WEDDING AND FASHIONABLE AND COMPETITOR
FORMAL WEAR FORMAL WEAR SLEEP WEAR PARTY WEAR, PRACTICAL DESIGNS ANALYSIS
ACTIVE WEAR OFFICE LOOK, BY NANCY SHARMA
SWIM WEAR MATERNITY WEAR FD BDES BATCH 2
LINGERIE SEM 8 YEAR 4
FACULTY INCHARGE
RUCHIKA MAAM

PRODUCT RANGE DRESSES JUMPSUITS JEANS TOPS AND TEES DRESSES PYJAMAS TOPS T SHIRTS
SHIRTS TROUSERS PANTS AND CHINOS TOPS AND TEES LINGERIE SPORTS DRESSES
CO-ORD SETS DRESSES AND JEANS WEAR SHIRTS BLOUSES
KNIT WEAR TRENCH JUMPSUITS TROUSERS AND TROUSERS JEANS BLAZERS
COAT SKIRTA AND SHORTS PANTS JACKETS SKIRTS JACKETS AND COATS
AND COATS DRESSES JUMPSUITS SWIM WEAR
JUMPSUITS AND JACKETS SPORTS WEAR
ROMPERS OVERSHIRTS
LEGGINGS AND SWEATSHIRT
SKIRTS

BRAND STUDY OF ZARA BRAND- ZARA


NANCYS SHARMA FD BDES BATCH 2 SEM 8
BRAND STUDY OF ZARA
NANCYS SHARMA FD BDES BATCH 2 SEM 8
BRAND- ZARA
USP/STYLE To create or imitate One store for the AFFORDABLE 1.Strong brand
the latest trends complete family FEMININE presence with its
within a short two- BUSY ATMOSPHER goal to be present in
week period: the SATISY CRAVING every city of the
new styles are FOR FASHION world has seen its
available on sales YOUTHFUL LOOK presence in over
floors for no longer MIX AND MATCH 100 countries with 1. H&M are the
than 4 weeks. In the over 2000 stores one of the largest
case that a product 2. The online global clothing
does not sell, its campaigns have retailer
inventory is been a highlight 2. H&M have
immediately pulled with the online about 2300 stores
from the floor and store too being in approx 45
discontinued after popular among countries and
one week".  buyers around 95000
"Zara is said to have 3. The presence of people employed
the most unusual stores at prime under them
strategy...its policy locations has given 3. The store offers
is zero advertising: the brand a strong quality and
the company footing in terms of trendy clothing at
preferred to invest a the overall brand affordable price,
percentage of equity we can say
revenues in opening 4. The unique designer clothes
new stored product line by at department
instead". Mango helps it store prices.
differentiate from 4. Their overall
its competitors delivery time is
5. Its foray into very low, it takes
menswear too has only 12 weeks for
been a success as a their products to
part of their come from the
diversification design stage to
strategy the retailer
6. Has approx 9000 phase.
employees 5. Guest
designers coming
in for different
lines in the store.

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