ONE STOP

E-MART

1963 Taft Avenue ,Malate Manila

Description of the Business

• Onestop E-Mart is a grocery supermarket that caters both in-store and online
customers. It can be accessed through its physical store in Taft Avenue, Manila or
its online channel; its website www.onestopemart.com for online orders and
deliveries
Location of the Business

• Onestop E-Mart located will have its store, office, and warehouse in 1963 Taft Avenue, Malate, Manila which
serves as an accessible place for customers in Manila and its nearby cities. It will feature a space with two (2)
floors with a total area of 75 square meters per floor
Funding Requirements and Sources

• It requires an initial starting capital and funding of 1,500,000.00 pesos to support its startup operations. The
source of its funding will come from its sole proprietor, owner’s personal savings.
Vision
Mission
 VISION
To provide convenient and affordable, one-stop E-Mart.

MISSION
Catering supermarket customer’s shopping preferences through providing them with
both in-store and online channels for their convenience
GOALS
• It aims to provide customers with a one-stop shopping with their preferred channel

OBJECTIVES
It intends to guarantee same pricing in its in-store and online channel

It inclines to diversify its product portfolio and provide opportunities for local producers and new brands

It ensures to provide same day delivery and advanced booking for orders

It ensures to provide easy to contact Customer Service Hotline

It intends to provide secured payment options such as Cash on Delivery, Credit/ Debit Card, and other online wallets
Business and Product Positions

• Onestop E-Mart is a grocery supermarket wherein it both have in-store and online
channel its product consists of the following: Fresh Meat & Seafoods, Fresh Fruit
& Vegetables, Frozen Goods, Dairy & Eggs, Bakery, Rice & Grains, Food Pantry,
Snacks, Beverages, Health & Beauty, and Household Goods. It offers in-store and
online shopping of its items
Wealth Improvement Approaches

• partnering with delivery services such as Grab with its GrabMart that caters and
delivers within the entire Metro Manila
• It can also serve as a marketing strategy, registering in GrabMart can provide brand
exposure for Onestop E-Mart to those of Grab users.
• Continuous expansion through partnership with different brands, delivery
services such as Grab, and online shopping platforms such as Shopee and
Lazada can capture volume of customers. Furthermore, enhancing its customer
service through having an active messaging, LiveChat, phone number, and
email that provides accessibility and convenience to customers
 It can also serve as a
Wealth marketing strategy,
Improvement registering in GrabMart
Approaches can provide brand
exposure for Onestop E-
Mart to those of Grab
users

Partnering with delivery

services such as Grab
with its GrabMart that
caters and delivers
within the entire Metro
Manila
Parties Supporting the Business
This describes the parties that strongly support the business. The parties that have direct relationship with the business are as

follows:

Consumer
• Consumers support the business through purchasing and patronizing its products and services. This
provides the business with opportunities and increases its potential
Suppliers
• Suppliers support the business through providing the needed products for selling and distribution to
consumers. These suppliers are those manufacturers, producers, wholesalers, and distributors

Creditors
•Creditors support the business by lending capital and resources such as private individuals and bank
•creditors check the credibility of the owner and the business, whether the owner have ample knowledge and understanding regarding the industry its business belongs and the
market. With the support of the creditors, it commits resources to the business.
 Environmental Analysis

SOCIA
L
Environmental Analysis
• Social
• Customers values convenience and good pricing when it comes to purchasing their
supermarket needs. Especially nowadays, there is a pandemic, customers tend to explore
more options for their grocery shopping
• Political
• Onestop E-Mart features an online channel, it must ensure to strictly follow the existing E-Consumer
Protection Guidelines under the E-Commerce Act which mandate requirements such as a privacy policy
and seller and product information. Privacy is highly important to consumers

• Economic
• The Philippines has a sustained average annual growth of 6.4 percent between 2010 to 2019. The
country is on its way from a lower middle-income country with a gross national income of 3,850 USD to
upper middle-income country

• Socioeconomic
• As the Philippines is on its to way from a lower-middle income country to a upper middle-income
country, as income increases, consumption also increases which would be favorable for consumer goods
businesses such as Onestop E-Mart
Technological

• Technological investments are required in order to run its online channel operations and to continuously provide a
quality customer service

• The use of communication lines such LiveChat which is an online customer software with online chat, help desk
software, and web analytics capabilities since most customers prefers to have an accessible line of communication
with the business, they are transacting with in case they have some questions or inquiries.

Ecological

• Onestop E-Mart would contribute in protecting the environment through banning the usage of single-use plastics and
instead follow the example of Japanese supermarkets wherein customers can bring their own grocery bags, and for
those who does not have one and for those who are purchased online and are for deliveries, it will placed in paper
bags or eco bags
• Legal Forces

The business must strictly follow the Suggested Retail Price (SRP) provided by Department of Trade

and Industry (DTI). Furthermore, pay the required business license fee, taxes, etc. in order to make the

business operations legal. Moreover, follow the laws and regulations provided for the protection of both the

business and its stakeholders.

 Industry Analysis

Customers
• Nowadays, customers prefer to do their shopping online as it is more convenient and more affordable.
• with this pandemic, even the online grocery supermarkets are coming to existence, providing the customers
with more convenience

Competitors

• Its major competitors that provide the same grocery supermarket concept and customers within Manila and its
nearby cities are SM Markets Online of SM Shoemart Incorporation and Go Robinsons of Robinsons Retail
Holdings, Incorporated

• The key difference of Onestop E-Mart is that it started off with only one (1) physical store and a website.
Further inclines to activate its online channels through online deliveries such as GrabMart and online
shopping platforms such as Shopee and Lazada, unlike SM and Robinsons Supermarket that started off only
with its brick-and-mortar store and expanded through opening more physical stores
Creditors/ Suppliers
• Creditors can be captured through Onestop E-Mart’s unique concept which features an in-demand product
and service
• As a startup business with a stronghold in its objectives, Onestop E-Mart inclines to provide opportunities
for local producers and new brands which can capture a wider variant for its product portfolio

Government
• The government lacks rules regulating the protection and support of online businesses. Currently, the
Consumer Act does not make a distinction between a brick-and-mortar store and an online store
• There is a lack of an established rules and processes for online businesses, however, as Onestop E-Mart has
both in-store and online channel, it intends to strictly follow the rules regulating brick-and-mortar stores

Shareholders
• As a startup, the business operates as a single proprietorship, solely owned by one person, its founder,
however, in the near future, as a way of expansion, it looks forward to welcome new partners in the
business as it aims to become a corporation
 Employees

• There are numerous qualified people for the specific job requirement of a grocery supermarket business that
both have in-store and online channel

Trade Associations

• The Philippine Amalgamated Supermarkets Association and Philippine Association of Supermarkets

Incorporated are some of the trade associations for supermarkets in the Philippines

Market Forecast

• Despite a slow take off, there is a forecast that the Philippines will see APAC’s fastest growth in online grocery spending

over the next years, forecasting a compound annual growth rate (CAGR) of roughly 150 percent between 2017 to 2022 (IGD

Asia, 2019).
 Market Position
• Onestop E-Mart intends to hold on to its vision of providing a convenient and affordable in-
store and online grocery supermarket shoppingIt positions itself as a startup that provides
more efficient options for the customers for their daily needs.
Marketing Strategy

• Onestop E-Mart caters both in-store and online customers. Using delivery services and online shopping
platforms such as GrabMart, Shopee, and Lazada would assist in increasing its brand exposure and sales.
WHAT IS ONE STOP E MART
• Onestop E-mart is a grocery supermarket that both have in-store and online channels. It has a physical store
in Taft Avenue, Manila and has a website www.onestopemart.com
Office Equipment
Onestop E-Mart as an in-store and online grocery supermarket requires office equipment that are widely available in the market such as a desktop computer, laptop
computers, monitors. Printers, scanners, copiers, telephones, etc.; moreover a LiveChat software necessary to enable and run its daily operations and transactions
smoothly

Personnel Requirements
It requires personnel, workers, or employees that are suited for the job. As Onestop E-Mart caters both in-store and online customers, it is required to hire both blue-
collar job workers and white-collar job workers that has the technical knowhow on operating a multichannel business.

Administrative Position
Onestop E-Mart hires white-collar job workers that are highly skilled and has the expertise and understanding in running and operating a multichannel grocery

supermarket business. It also seeks for employees that have the willingness and the interest in working with a startup grocery supermarket business.
Organizational Plan
What Kind of business is one stop e mart
Onestop E-Mart’s form of business organization is a sole proprietorship. It operates under the name of its
owner. It is owned and controlled by an individual
--
Organizationa
l chart
•8.4 Roles and Responsibilities

 Proprietor – The proprietor has the full control over the business. It has the highest rank position in Onestop E-Mart’s organizational hierarchy. He is responsible for all the

decisions made, the projects undertaken, and the money invested etc.

 General Manager – The one (1) general manager is tasked to oversee the functions of the other two (2) managers whose functions are primarily for finance and human resource.

And to supervise the other three (3) sections namely, merchandising, public relations, and distribution.

 Finance Manager – He is the head of all the financial issues of the enterprise, such as accounts and billing.

 Human Resource Manager – He is in charge of the human resource that is employed in the enterprise. Moreover, responsible for the recruitment and development of the staff.

 Merchandising – It is another section under the proprietor under the supervision of the general manager. It has two (2) separate sections, namely, purchasing – the section that

purchases various supplies, and the receiving and inspection section – the section that receives the supply and inspect the quality and quantity of goods.

 Public Relations – It is another section under the proprietor under the supervision of the general manager. It has three (3) separate sections, namely, customer service – the section

that assist customers with their inquiries, questions, and complaints, provide customers with information about products and services, take orders and process returns. It also

contains other sections such as marketing and advertising, whereby, it boosts brand awareness, brand reputation, etc.

 Distribution – It is another section under the proprietor under the supervision of the general manager. It has two (2) sections, namely, shipping – it deals with the movement of

goods inward and outward of the business premises, including delivery and logistics, and waste management – organize and manage waste disposal, collection, and recycling

facilities.

 Other Staffs – two (2) cashiers – assist customers in the in the store check-out process and two (2) baggers – packing purchased items into bags. Moreover, replenish the items in

the store location.

SALARY REQUIREMENTS
 Proprietor – 30,000 PHP a month

 General Manager – 20,000 PHP a month

 Finance Manager – 15,000 PHP a month

 Human Resource Manager 15,000 PHP a month

 Merchandising (2) – 537 PHP (minimum wage for National Capital Region) a day x 24 days = 12,888 a month

 Public Relations (2) – 537 PHP (minimum wage for National Capital Region) a day x 24 days = 12,888 a month

 Distribution (2) – 537 PHP (minimum wage for National Capital Region) a day x 24 days = 12,888 a month

 Other Staffs – two (2) cashiers and two (2) baggers – 537 PHP (minimum wage for National Capital Region) a day x 24 days =

12,888 a month
Merchandise Plan
Merchandise Schedule

• Commodities and Perishable Goods are to be ordered and received from suppliers – distributors,
manufacturers, and local producers four (4) times a week on Mondays, Wednesdays, Fridays, and Sundays to
ensure freshness of goods. While Non-Perishable Goods are to be ordered and received twice a week on
Tuesdays and Thursdays. Moreover, products under Health & Beauty and Household Goods are to be ordered
and received once a week on Wednesdays. Saturdays are allotted for placing orders to its suppliers and
sourcing to other suppliers if necessary
 Merchandise Process
• Goods are ordered and purchased from its suppliers such as distributors, manufacturers, and local producers,
Onestop E-Mart functions as the retailer and/or the intermediary between suppliers and consumers.

• Marketing Procedure

Expected time to Produce Products

Saturdays are allotted for placing orders to

suppliers. Beforehand, suppliers are already
advised regarding the required delivery date and
Onestop cycles of Onestop E-Mart, whether they are
Suppliers Consumers
E-Mart capable of fulfilling the deliveries and be a
trusted supplier. Perishable Goods are to be
delivered four (4) times a week, Non-Perishable
Goods are to be delivered twice a week, and
Health & Beauty and Household Goods are to
be delivered once a week
 Source and Cost
• Onestop E-Mart purchases its goods from its trusted suppliers such as distributors,
manufacturers, and local producers
Item Description Merchandise Inventory Cost Per Order Cost Per Week Cost Per Month

Fresh Meat & Seafoods 10,000 40,000 160,000

Fresh Fruit & Vegetables 5,000 20,000 80,000

Frozen Goods 10,000 20,000 80,000

Dairy & Eggs 5,000 20,000 80,000

Bakery 3,000 12,000 48,000

Rice & Grains 10,000 20,000 80,000

Food Pantry 7,000 14,000 56,000

Snacks 5,000 10,000 40,000

Beverages 5,000 10,000 40,000

Health & Beauty 20,000 20,000 80,000

Household Goods 20,000 20,000 80,000

• Legend: Perishable Items (Yellow) 4x a week, Non-Perishable (Blue) twice a week, Health & Beauty and
Total Household Goods (Green)100,000
once a week order and delivery from suppliers 824,000
206,000
Operational Plan
Marketing plan
Product

Onestop E-Mart is a grocery supermarket product line consists of the following: Fresh Meat & Seafoods,

Fresh Fruit & Vegetables, Frozen Goods, Dairy & Eggs, Bakery, Rice & Grains, Food Pantry, Snacks,

Beverages, Health & Beauty, and Household Goods. It offers in-store and online shopping of its items.

Price

Onestop E-Mart would strictly follow the Suggested Retail Price (SRP) provided by the Department of
Trade and Industry (DTI) of its Basic Necessities and Prime Commodities goods.

Promotion
Onestop E-Mart caters both in-store and online customers. Using delivery services and online shopping
platforms such as GrabMart, Shopee, and Lazada would assist in increasing its brand exposure and sales. Aside
from partnering with other online and delivery platforms such as Shopee, Lazada, and GrabMart, Onestop E-
Mart would reach their customers and potential customers through social media such as Facebook, Instagram,
and Twitter, direct mail, content strategy, couponing, and other more partnerships in order to help us gain access
to customers
• People
Our management team of is composed of the following: A proprietor or the owner of the business, one (1)
general manager who oversee the functions of the other two (2) managers whose functions are primarily for
finance and human resource. And to supervise the other three (3) sections namely, merchandising, public
relations, and distribution. Moreover, four (4) staffs namely, two (2) cashiers and two (2) bagger

•Packaging

Onestop E-Mart would follow the example of Japanese supermarkets, in order to contribute in protecting
the environment through banning the usage of single-use plastics, wherein customers can bring their own
grocery bags, and for those who does not have one and for those who are purchased online and are for
deliveries, it will be placed in paper bags or eco bags

•Positioning

Onestop E-Mart is a grocery supermarket wherein it both have in-store and online channel. It aims to
provide customers with a one-stop shopping with their preferred channel by providing a convenient and
affordable, one-stop E-Mart
FINANCIAL PLAN
•Major Assumptions

• In the Projected Statement of Comprehensive income, there is a projected 5% increase in the direct and total

cost of sales for the first three (3) years of operations. This includes factors such as inflation, other business

and economic factors. Moreover, a 5-6% increase in sales. The gross margin is projected at 68-70% which

denotes there is a high level of capital that the business retains on each peso of sales. The projected total

operating expenses shows that the business spends accordingly to its financial capacity. Lastly, the net

profit/sales show a 19-21%, which indicates that the business will be profitable
   2021 2022 2023
Sales 1,384,320 1,462,188 1,544,382
Direct Cost of Sales 824,000 865,200 908,460
Total Cost of Sales 824,000 865,200 908,460
       
Projected Statement Gross Margin 560,320 596,988 635,922
of Gross Margin % 68.00% 69.00% 70.00%
Comprehensive Income        
Expenses      
Payroll 208,880 208,880 208,880
Depreciation 7,000 7,350 7,717.50
Repairs 5,000 5,250 5,513
Rent 15,000 15,450 15,913.50
Utilities 10,000 10,500 11,025
Insurance 12,000 12,600 13,230
Others 5,000 5,250 5,512.50
Total Operating Expenses 262,880 265,280 267,791
       
Profit Before Interest and Taxes 297,440 331,708 368,131
EBITDA 290,440 324,358 360,413.5
Taxes Incurred 9,488 16,341.60 23,626.20
       
Net Profit 273,952 300,666.40 329,069.80
 Projected Statement of Changes in Equity

Onestop E-Mart Onestop E-Mart

STATEMENT OF CHANGES IN OWNER'S
EQUITY STATEMENT OF CHANGES IN OWNER'S EQUITY

For the year ended December 31, 2021

For the year ended December 31, 2021
   
     
Onestop E-Mart, Capital,
January 1 ₱ -  
Investments during the ₱360, Onestop E-Mart, Capital, January 1 ₱ -
year 000  
273,9 Investments during the year ₱360,000  
Net income for the year 52  
633,9 Net income for the year 273,952  
Total 52  
₱30,0 Total 633,952  
Less: Withdrawals 00  
Net Increase in Owner's 603,9 Less: Withdrawals ₱30,000  
Equity 52
    Net Increase in Owner's Equity 603,952
Onestop E-Mart, Capital, ₱603,    
December 31   952
Onestop E-Mart, Capital, December 31   ₱603,952
 Onestop E-Mart
STATEMENT OF CHANGES IN OWNER'S EQUITY
For the year ended December 31, 2023
   
   
Onestop E-Mart, Capital, January 1 ₱1,234,618
Investments during the year ₱360,000  
Net income for the year 329,069.80  
Total 689,070  
Less: Withdrawals ₱30,000  
Net Increase in Owner's Equity 659,070
   
Onestop E-Mart, Capital, December 31   ₱1,893,688
   2021 2022 2023
Assets
Current Assets  
Cash 603,952 1,234,618 1,893,688
Inventory 206,000 216,300 227,100
Total Current Assets 809,952 1,450,918 2,120,788
Total Assets 809,952 1,450,918 2,120,788
   
Projected Liabilities

Statement of
Current Liabilities  
Accounts Payable 30,000 35,000 40,000

Financial
Accrued Expenses 15,000 20,000 25,000
Total Current Liabilities 45,000 55,000 65,000
Total Liabilities 45,000 55,000 65,000
Position  
Owner's Equity
 

Owner's Equity  
Common Stock 100,000 100,000 100,000
Retained Earnings 273,952 300,666.40 329,069.80
Total Owner's Equity 373,952 400,666 429,070
Total Liabilities and Owner's Equity 418,952 455,666 494,070
 Financial Statement Analysis
Financial Analyses (Indices)
In the Projected Statement of Financial Position, it shows that the
projected total assets is much higher than the tIt shows a Profitability, Growth and Stability

profitability rate of 34% in terms of operating income over total   2021

Profitability:  
assets and 20% in terms of operating income over sales, and a
Operating Income/Total Assets 273,952
stability rate of 46%, which as a whole shows that Onestop E-Mart   809,952
is a highly profitable business and has a feasible conceptotal Profitability 34%
   
liabilities and owner’s equity which denotes that Onestop E-mart
Profitability:  
will be financially healthy and that the concept of this business is Operating Income/ Sales 273,952
feasible.   1,384,320
Profitability 20%
Attached below is a sample computation for the year 2021 which    
shows a Projected Financial Analysis (Indices) – Profitability, Stability:  
Shareholder's Equity/ Total Assets 373,952
Growth, and Stability for Onestop E-Mart’s first year of
  809,952
operations. Stability 46%