Week 3 & 4

MEDIA AND
INFORMATIO
N LITERACY
WEEK 3
The Evolution of Media from
Traditional to New Media
Shaped The Values and Norms
of People and Society
Culture
• defined as “the sum of those characteristics that

identify and differentiate human societies. The
culture of a nation is made up its language,
history, traditions, climate, geography , arts,
social, economic and political norms, and its
system of values; and such a nation’s size, its
neighbors and its current prosperity condition
the nature of its culture.”
Media as an Information Industry
These include the film industry, the broadcast industry
(covering radio and television), the publishing industry
(covering books, newspapers, magazines
and comics), and the photography industry. The internet
industry has been established because
of the telecommunication providers and companies that
produce electronic goods.
Kinds of
Media
 Traditional Media covers the kinds if media that were
invented prior to the invention of the
Internet. This includes all kinds of written or print media
like, newspaper and magazines. Comics and books are
also included in print media. Photographs, especially those
printed in newspapers or magazines, are also included in
the sub-category.
o Broadcast media pertains to electronics media that uses

electricity and technology to deliver the message or
information. This includes radio and television.
o Film or cinema pertains to the movies that carry

audiovisual messages and are usually projected onto a
huge screen in theaters or movie houses.
New Media was a term coined to refer to media that developed when the
use of computer technology became ordinary and common in most parts
of the world. The computer is not exactly the media being referred to with
this term, but it encompasses computer-originated and usually Internet-
delivered information.
Social Media refers to Internet-maintained computer programs that could

be installed in personal computers or portable devices, the sole purpose of
which is to connect with other people using the same platform.
Print Media - The oldest media forms are newspapers, magazines,

journals, newsletters, and other printed material. These publications are
collectively known as the Print Media. Although print media leadership
has declined in the last few decades, many people still read a newspaper
every day or a newsmagazine on a regular basis.
Radio News - The other type of broadcast media is radio. Before the
advent of television in the 1950s, most Filipinos relied on radio broadcasts
for their news. Although fewer Filipinos rely on radio as their primary
news source, many people still listen to radio news every day, especially
during morning and evening commutes.
The Internet - The Internet is slowly transforming the news media

because more Filipinos are relying on online sources of news instead of
traditional print and broadcast media. Filipinos surf the sites of more
traditional media outlets, such as ABS CBN and GMA, but also turn to
unique online news sources such as weblogs.
LIBRARY- It is a place in which literary, musical, artistic, or reference

materials (such as books, manuscripts, recordings, or films) are kept for
use but not for sale. Characteristics of libraries in terms of reliability,
accuracy, and value – Libraries of published books are often considered
highly reliable, accurate, and valuable.
WHAT IS Native; local; originating or
INDIGENOUS? produced naturally in a
particular
region/locality
INDIGENOUS A knowledge that is unique
KNOWLEDGE to a specific culture or
society; most
often it is not written down
INDIGENOUS Transmission of information
COMMUNICATIO through local channels or
N forms.
It is a means by which the
culture is preserved, handed
down and adapted.
forms of media expression
INDIGENOUS conceptualized, produced,
MEDIA and circulated by indigenous
peoples around the globe as
vehicles for communication.
FORMS OF
INDIGENOUS
MEDIA
1. FOLK OR TRADITIONAL MEDIA
2. GATHERINGS AND SOCIAL
ORGANIZATIONS
3. DIRECT OBSERVATION
4. RECORDS (WRITTEN, CARVED,
ORAL)
5. ORAL INSTRUCTION
Disseminating Information Using the Codes, Convention,
and
Language of Media
As media consumers, we are entitled to certain freedoms to exercise our basic rights in society.
Media producers are also entitled to certain forms of legal protection when It comes to protecting
their creations and content. However, illegal activities will always appear and harm both sides.
Laws, codes and legal protections are enshrined by governments and by international institutions
to protect us all from such activities. Furthermore, there are also rights afforded to all of us to
ensure our safe and democratic participation and development as citizens of the 21st century
All human beings strive to live in a life where the
exercise of rights and freedoms are supposed
to be guaranteed. When these uncertainties, chaos
Ethical and disorderliness ir confusion could ensue.
In 1948, the United Nations (UN) drafted a full set
Characteristic of declarations that enumerate such measures
s of a 21st called the Universal Declaration of Human Rights

(UDHR) which all member-states of the UN are
Century signatories. This means all countries should ensure
Citizen that the UDHR’s 30 articles governing the
exercise of human rights should be enacted,
practice, and reflected in the various laws of each
country.
To expound, human rights is defined as “a set of
entitlements and protections regarded as necessary to
protect the dignity and self-worth of a human being.
These rights cover the guidelines of having a peaceful
Ethical and harmonious life for everyone, encouraging the
participation and the development of citizens in its
Characteristics society.
of a 21st As citizens of the 21st century, we are expected to
raise and uphold these rights for own sake as well as
Century for the sake of others. The exercise of these rights
Citizen includes being respectful of other people’s race, faith,
religion, gender, political affiliation, social status,
sexual orientation, and other things pertaining to their
identities such as their health status, disability,
indigenous identity and similar concepts.
In a way, the exercise of and respect for human rights and the respect for
equality entails having ethical behavior in society. Ethics means "the rules or
standards that govern someone's conduct." Being ethical is a requirement to be a
citizen of the 21st century, regardless whether people come from different belief
systems and harbor varied ideologies. Ideology is defined as
"a doctrine, philosophy, body of beliefs or principles belonging to an individual
or group which can be thought of as a comprehensive vision, a way of looking
at things (as in common sense and several philosophical tendencies), or as a set
of ideas proposed by the dominant class of a
society to all members of this society."
Citizens of a democratic society should also be
vigilant in protecting these basic human rights
Laws Affecting by ensuring that certain laws are upheld.
Information and communication-related laws,
Media and for example, not only ensure the rights of
Media Usage Filipinos to these processes but the laws also
try to protect us when such rights are violated
or taken away from us.
states that "No law shall be passed abridging
the freedom of speech, of expression, or of the
press, or the right of the people peaceably to
assemble and petition the government for
Constitutional redress of grievances."
Provisions Meanwhile, in relation to freedom of
information, Section 7 states: "The right of the
people to information on matters of public
concerns shall be recognized.
Libel Law - The Philippines also has an existing libel law considered as a crime against a
person. Article 353 of the Revised Penal Code of the Philippines defines libel as "a public and
malicious imputation of a crime, or of a vice or defect, real or imaginary, or any act, omission,
condition, status, or circumstance tending to cause the dishonor, discredit, or contempt of a
natural or juridical person, or to blacken the memory of one who is dead."
Intellectual Property Code - The Intellectual Property Code of the Philippines

(Republic Act no.
8293) or IP Code is the overall law protecting copyrights and all kinds of intellectual property
creations including patents and trademarks. Fair use is also discussed in this law. The law has
been in existence since 1997 but several revisions have been proposed to amend certain
provisions.
E-commerce Law - The Electronic Commerce Act of 2000 (Republic Act No. 8792) which
protects mostly financial and commercial transactions online. However, it also covers hacking
and illegal downloading of copyrighted materials.
Optical Media Act - The Optical Media Act of 2003 (Republic Act No. 9239) wanted to
ensure the protection of specific media products subjected to illegal duplication or piracy. The
pirated DVDs and CD raids you see on TV is usually Spearheaded by the government office
running this law.
Anti-Camcording Law - The anti-camcording Law Act No. 10088) might be familiar to
moviegoers who watch regularly at the cinemas. This law aims to prevent the illegal video
camera recording of movies currently shown in theaters, as evident in the awareness
campaigns they play before each movie in the country.
Cybercrime Law - The latest law called Cybercrime Prevention Act of 2012 (Republic Act
No. 10175) covers all other online anomalies such as identity theft, child pornography,
data misuse, cybersquatting, and other computer-related and internet-facilitated
practices.
Crimes Affecting Media and Media
Usage
Piracy - defined as “the illegal uploading, downloading, or streaming of
copyrighted material, such as music.” Our laws define piracy extensively as “the
unauthorized copying, reproduction, dissemination, or distribution, importation,
use, removal, alteration, substitution, modification, storage, uploading,
downloading, communication, making available to the public, or broadcasting of
protected material, electronic signature or copyrighted works including legally
protected sound recordings or phonograms or information material on protected
works, though the use of telecommunication networks, such as, but not limited to,
the internet, in a manner that infringes intellectual property rights.”
Crimes Affecting Media and Media
Usage
Censorship - is defined as “ the practice is suppressing
materials that is considered morally, politically, or otherwise
objectionable.” There are various reasons why media
products and media practitioners are censored. Some media
products may be deemed controversial or taboo for public
consumption, or they may present political views that are
critical of the government or this official. An artist or media
practitioner may also perform controversial acts or speak in
a way that causes censorship.
Thank You

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MEDIA AND

• defined as “the sum of those characteristics that

o Broadcast media pertains to electronics media that uses

o Film or cinema pertains to the movies that carry

Social Media refers to Internet-maintained computer programs that could

Print Media - The oldest media forms are newspapers, magazines,

The Internet - The Internet is slowly transforming the news media

LIBRARY- It is a place in which literary, musical, artistic, or reference

s of a 21st called the Universal Declaration of Human Rights

condition, status, or circumstance tending to cause the dishonor, discredit, or contempt of a

natural or juridical person, or to blacken the memory of one who is dead."

Intellectual Property Code - The Intellectual Property Code of the Philippines

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