Scribd Logo
Upload

Welcome to Scribd!

  • 115 views

    S W T O: Swot Analysis

    Uploaded by

    Mohamed Ezzat
    The document is a SWOT analysis of AVIS Rental Car. It identifies the company's main strengths as its convenient airport locations, 24/7 operations, and good brand recognition. Weaknesses include overbooking of rentals, high employee turnover, and offering similar services to competitors. Opportunities exist in employee training, new technologies, and purchasing high-end vehicles. Threats include increased costs, cheaper competitors, manufacturer recalls, and airport construction. The analysis recommends AVIS take actions to improve its business based on the SWOT findings.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    S W T O: Swot Analysis

    Uploaded by

    Mohamed Ezzat
    115 views7 pages
    The document is a SWOT analysis of AVIS Rental Car. It identifies the company's main strengths as its convenient airport locations, 24/7 operations, and good brand recognition. Weaknesses include overbooking of rentals, high employee turnover, and offering similar services to competitors. Opportunities exist in employee training, new technologies, and purchasing high-end vehicles. Threats include increased costs, cheaper competitors, manufacturer recalls, and airport construction. The analysis recommends AVIS take actions to improve its business based on the SWOT findings.

    Original Title

    mktg-1030-swot-presentation

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document is a SWOT analysis of AVIS Rental Car. It identifies the company's main strengths as its convenient airport locations, 24/7 operations, and good brand recognition. Weaknesses include overbooking of rentals, high employee turnover, and offering similar services to competitors. Opportunities exist in employee training, new technologies, and purchasing high-end vehicles. Threats include increased costs, cheaper competitors, manufacturer recalls, and airport construction. The analysis recommends AVIS take actions to improve its business based on the SWOT findings.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    115 views7 pages

    S W T O: Swot Analysis

    Uploaded by

    Mohamed Ezzat
    The document is a SWOT analysis of AVIS Rental Car. It identifies the company's main strengths as its convenient airport locations, 24/7 operations, and good brand recognition. Weaknesses include overbooking of rentals, high employee turnover, and offering similar services to competitors. Opportunities exist in employee training, new technologies, and purchasing high-end vehicles. Threats include increased costs, cheaper competitors, manufacturer recalls, and airport construction. The analysis recommends AVIS take actions to improve its business based on the SWOT findings.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 7

    AVIS Rental Car

    SWOT ANALYSIS

    Strengths S W Weaknesses

    Opportunities
    O T Threats

    Monago, Rigoberto,
    Group Members: Pedroza, Olga
    Rolle, Lamoure
    Zhang, Yiwen
    SWOT ANALYSIS
    Overview
    Strengths Weaknesses
    S W
    • Conveniently located at airport • Overbooking of car rentals
    • Open 24 hours a day, 7 days a week • High employee turnover
    • Provides special rates on its website
    • Offers extremely similar services as
    • Has good brand recognition
    competitors
    • Cars can be driven nationwide
    • Limited methods of payments are offered
    • Presence of a few bad customer reviews

    Opportunities Threats
    O T
    • Implementation of employee training • Increases in labor costs and minimum
    programs wage
    • Use of luggage carriers for persons coming • Cheaper rates offered by competition
    directly from the airport • Manufacturer recalls on cars
    • Hire in-house drivers rather than have • Having to relocate due to airport
    them outsourced construction
    • Availability of new technology • Shuttle transportation availability at the
    • Purchasing of more high-end style vehicles airport
    SWOT ANALYSIS
    Strengths

    S
    Strength Strength Strength

    Conveniently Open 24 Provides


    located at hours a day, special rates
    airport 7 days a on its website
    week

    Strength Strength

    Has good Cars can be


    brand driven
    recognition nationwide
    SWOT ANALYSIS
    Weaknesses

    W
    Weaknesses Weaknesses Weaknesses

    Overbooking High Offers similar


    of car rentals employee services as
    turnover competitors

    Weaknesses Weaknesses

    Presence of a Limited
    few bad methods of
    customer payments are
    reviews offered
    SWOT ANALYSIS
    Opportunities

    O
    Opportunities Opportunities Opportunities

    Employee Use of Hire in-house


    training luggage drivers rather
    programs carriers than
    outsourced

    Opportunities Opportunities

    Availability of Purchasing of
    new more high-
    technology end style
    vehicles
    SWOT ANALYSIS
    Threats

    T
    Threats Threats Threats

    Increases in Cheaper Manufacturer


    labor costs rates offered recalls on
    and minimum by cars
    wage competition

    Threats Threats

    Having to Shuttle
    relocate due transportation
    to airport availability at
    construction the airport
    SWOT ANALYSIS
    Summary

    SWOT Summary and


    Recommendations
    While AVIS Car Rental is sitting at the
    second best rental car company in the
    industry, and has provided it customers
    with many products and services to
    choose from, there are still many more
    opportunities available for them to
    improve their business structure and

    S W
    possibly become the #1 company in
    the car rental industry.

    We recommend that AVIS take


    advantage of the points that we’ve
    presented for the purposes of this
    S.W.O.T. Analysis.

    O T

    You might also like