ENGLISH FOR BUSINESS

FINAL EXAM

ENGLISH FOR BUSINESS

“TAXI ENJOY”

DOCENTE: GERSON ROGERS BRYAN CRUZ CONDEZO

FECHA DE ENTREGA: 01/07/2023

INTEGRANTES:
● ARCE ATAUJE ANGIE CAROLAY – (N00341324)
● CRISTHIAN DANIEL ARAUJO ESCOBAR – (N00329446)
● LUIGI GIUSSEPE ARBELLA ARROYO – (N00311031)
● LUIS STEVEN AQUINO VILLAFANA - (N00187086)

LINK DEL VIDEO:

https://www.youtube.com/watch?v=BwmnSCEWLuM

LIMA – PERÚ
2023
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1. NAME OF THE COMPANY (LOGO AND DESCRIPTION)

LOGO:

DESCRIPTION: Taxi application "TAXI ENJOY", is a taxi service that is requested through
an app from the Taxi Enjoy company, which must be previously downloaded and
installed. Said app also requires the registration of a user with some personal data.
Once this is done, the ordering functions can be accessed. Within the app you will find
a QR where users can play a game on our WEB page where they will have to answer 10
general culture questions, if you answer all of them correctly you will get an 8%
discount on your next trip and if you answer wrong you will have to donate 1 sun for
each incorrect answer. And they can play as many times as they want and they can
also donate the times they travel if they want the amount they can.

2. MISSION
Provide our users with their comfort, having the outstanding fleets of vehicles
providing safe transportation, for everyone, everywhere.

3. VISION
To be recognized as the best transportation service company, nationwide by the year
2025.
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4. GOALS (SHORT-TERM GOALS AND LONG-TERM GOALS USING SMART

METHODOLOGY)

5. MARKET RESEARCH (COMPETITORS 2 DIRECT AND 2 INDIRECT, WHAT THEY

SELL, HOW AND WHERE)

DIRECT COMPETITORS:

Uber:
A direct competitor is Uber since it is a dedicated to the
taxi service by application already having prestige in the
market and a large number of costumers.
It allows you to pay in cash, card and also allows you to
place 3 stops in different places without affecting the
final price.

InDrive:
Another direct competitor is InDrive since also works as
an application and place the price according to the
travel range.
A special feature is that it allows you to set the price
you want yourself
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INDIRECT COMPETITORS:

Public Transport
Public transport is a indirect competition since it fulfills
the function of mobilizing people and is even cheaper
and people feel much more comfortable. In addition,
people are used to always taking the bus in the
mornings, but a disadvantage is that they don't work at a
very night time.

Public Taxis
Public taxis are also an option when you want something quick
and simple, but in this case, we can play with our security
6. SWOT
because ANALYSIS
we don't have the driver´s intentions in mind and we
don't have an option to share our location in the worst-case

STRENGHTS
scenario
WEAKNESSES OPORTUNITIES THREATS
 Units with  Lack of  Expansion in a  The rise in the price
economic positioning in national market of fuel
consumption more cities  Alliance with  The use of
 Qualified drivers around the companies that applications in
for high quality country require constant major competitors
service  Competition mobility reduce access to
 Payment facilities with increased  Easlily accesible more customers
for all kind of advertising and advertising at low  Increase in the
customers placement in the cost such as social distrust of users in
(cash ,card, yape market of taxis. networks front of news about
and plin)  Algorithm of  Growth in incidents with taxi
 All our emplyes rices questioned demand services
have a criminal by customers  Strategic alliances  Use of personal
and police record  Deficiency in the with companies to data without the
certificate. process of encourage the user´s consent.
 Flexible selecting drivers. demand for  Subtitute products
scheadules for  Not very modern quality service.  High competition
drivers units of suppliers.
 Discount
campaingns for
users for the
largest number of
services requested

7. PEST ANALYSIS
5.Threat of Substitution 2.Threat of New Entry

Exist a high risk to Exist a high probability

replace our service with ENGLISH FORnew
to have BUSINESS
another and similar competitors, that´s why
company we work in a constant
public buss, collective innovation.
cars, ATU Taxi
metropolitano,metro

1.Competitive Rivalry

There is a high variety

of taxi service where
the competitors in Lima
City for great quality
and price
Uber, Cabify,
InDrive,DiDi,etc

4.Buyer Power 3.Supplier Power

We have a high There is a low impact

demand of customers with suplplier because
who control the we can negotiate the
negotiation because prices and take a
they can choose decission for our
another service. business
Companies and car dealership, car
different users repair shop,gasoline
shop, fuel station

Political crisis produces Tourism industry demands Some users prefer public Diversity of payment
constant change in supplies the increase of taxi service. transport like Metropolitano methods like Yape, Plin,
price. or Metro to avoid traffic jam. account bank.
Nowadays vehicle financing is
Mobile apps should have a more accesible to many Women employability in this The apps are now the best
regulation law supervised by people. kind of job show the gender option for taxi service,
MTC. equality in our country. because allow the monitoring
Some people prefer the use of the driver.
Political instability produces of public transport to reduce The taxi service gives a
uncertainty in the face of their expenses. confortable experience for The taxi service apps are
MTC regulatory changes. passenger. faster and secure compared
to a public taxi.

8. PORTER´S FORCES

9. MARKETING MIX
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PRODUCT PRICE POINT OF SALE PROMOTION

Personalized Our prices will be The positioning Various discounts

service, new and accessible, because objective will be and promotions
comfortable cars, the transport units focused on the will be offered in
qualified drivers are our knowledge of the season, especially
and constant property,custom company and the 3 for customer
monitoring for the rates will also be categories of loyalty.
safety of users. offered for Lite services, and
We have 3 service, Executive become the first
categories that service and Group service option for
allow us to service. customers,
diversify in a providing them
variety of services with security,
according to the confidence,
client's needs: punctuality,
Service Lite respect and
Service Executive commitment.
Service Group

10. STRATEGIES (HUMAN, OPERATIONAL)

The product strategy

we offer has been The plaza strategy
designed to respond will be focused on The communication
to the specific needs Metropolitan Lima. of our service covers
of each client. For An analysis of the a wide variety of
this reason, three travel needs of benefits that are
levels of service customers will then reflected in
have been be carried out to advertising and
established that can implement the promotion to the
be progressively expansion of the client.
adapted or service.
improved.

11. CONCLUSIONS
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 We have a large segment of potential users, who are not well served and

need a quality and efficient executive transport service, like the one we

offer.

 The crime and insecurity that currently prevails in our country, is an important

factor in the growing demand for a personalized or group transportation

service, which allows us to provide a comfortable and safe service, with a

surveillance system, constant monitoring and personal qualified.