Monopolistic and Oligopoly
Monopolistic and Oligopoly
Monopolistic and Oligopoly
Monopolistic Competition
LMC LA
C
k
p s
C
O
S e
T ar
o m n
m quantity
Excess Capacity
r
Effect of Selling Cost
ASC
d d d d d
1 2 3 4 5 OUTPUT
q q q q q M
1 2 3 4 5 C A
e C
p AP l
C AS
t r
C
b
AC=APC+AS
AS d C
C
q
Price and Output under Cartels
MCc=Mca+M
d Cb
MCa AC MCb MC
a AC c
f e b L
p p p
k
h D
g R
M
R
Q Q
Q
1 2
OQ=OQ1+OQ2
OUTPUT
Price Leadership
Types of Price Leadership
1. Price leadership by a low cost firm
2. Price leadership of the dominant firm
Price-Output determination under low cost Price leadership firm:
Lets take the following assumptions-
a. There are two firms, A and B. The firm A has a lower cost of production
than B.
b. The product produced by the two firms are homogeneous so that the
consumers have no preference between them.
c. Each of the two firms has equal share in the market. In other words, DC
facing each firm will be the same and will be half of the total market
demand curve of the product.
Each firm is facing demand curve d which is half of the total market
demand curve DD for the product. MR is the marginal revenue curve of
each firm. ACa and MCa are the average and marginal cost curves of firm
A and ACb and MCb are the average and marginal cost curves of firm B.
Cost curves of firm A lie below the cost curves of firm B because we are
assuming that firm A has a lower cost of production than firm B.
Firm A will be maximizing its profits by AC
D
selling output OM and setting price OP, MCb b
since at OM, MC=MR. MCa
H
Firm B’s profits will be maximum when P D
K
p
h
D/ AR
m output
MR