Regression: © Andy Field 2005 Discovering Statistics Using SPSS
Regression: © Andy Field 2005 Discovering Statistics Using SPSS
Regression: © Andy Field 2005 Discovering Statistics Using SPSS
REGRESSION
• R square = .335, which tells us that advertising expenditure can account for
33.5% of the variation in record sales.
• Beta = the change in the outcome associated with a unit change in the
predictor = if our independent variable is increased by 1 unit, the our model
predicts that 0.096 extra records will be sold.
• T-test = tests the null hypothesis that the value of beta is 0: therefore, if it is
significant we accept the hypothesis that the beta value is significantly
different from zero and that the predictor variable contributes significantly to
our ability to estimate values of the outcome.