Project: Thema: The Impact of Social Media

PROJECT
THEMA: THE IMPACT OF SOCIAL MEDIA
WORKED BY:MANJOLA HATIA
ACCEPTED BY:SONILA DAIU

CONTENT
• Entry
• 1.The good impact of social media

• 2.The bad impact of social media
• 3.Key Facts and Figures
• 4. What effect will social media have on the future?
• How will it change how humans perceive the world?
• 4.1 Human Interaction
• 4.2 Self-Image
• 4.3.Flow of information
• 4,4.Comporations and costumer service
• 5.Bibliography
The good impact of social media:
• Social media can add creativity to our thinking as people can share their views and work with others.
• It allows people to explore and become actively involved without the fear of rejection.
• While no one advocates spending hours after hours gaming, social media games can build social
connections, improve a person’s self-efficacy, boost their cognitive flexibility and self-control. They
can teach students how to deal with successes and failures in real life.
• Social media connectivity with families, friends and some government safety organizations, has
resulted in people feeling safe while moving out.
• LinkedIn is one of the greatest example of how networking over social media has helped people in
finding the jobs in domain of their interests.
The bad impact of social media:
• Face-to-face interactions which are necessary for development of personalities, learning social skills
and communication skills, have been removed from the lives of people, especially younger generations.
Children are having a difficult time interacting with others, which might lead to unsociable behaviour.
• Comparison with other lives has been made easy by social media. People become unhappy with their
current circumstances, leading to problems with self-esteem and depression.
• Social media use has also been associated with cyber bullying and cyber abuse by anonymous users
online, which leads to problems of self-esteem, privacy ,etc.
• Most studies have shown that, social media’s violent games result in increase in violent tendencies and
behaviours in children.
• Social media has also been used as tool to spread negativity and rumors online which has lead to
increase in the instances of violence in the society. For instance - Recently, the rumours of kidnappers
over WhatsApp have led to deaths of innocent people in various parts of India.
• With social media it has become nearly impossible to avoid bad news and the negative influences on
our lives. This can lead to long-lasting psychological repercussions and ultimately lead to thoughts of
our world falling apart, stress and anxiety.
Key Facts and Figures:
• In 2019, it is estimated that there will be around 2.77 billion social network users around the globe.
• According to a report by we are social, a leading marketing and communications services to organizations in the United
Kingdom, the number of people using the top social media platform in each country has increased by almost 1 million new
users every day during the past 12 months.
• The global number of people using social media has grown by 13 percent in the past 12 months, with Central and Southern
Asia recording the fastest gains.
• Facebook is the most preferred social media platform. With more than 2000 million Facebook user world over, if a country
is constituted with them, it would be the world’s third largest, behind China and India.
• The other popular social media platforms are You Tube, Instagram, Twitter, Reddit, Whatsapp etc.
• According to the 2017 official report published by Facebook, on average there were 1.40 billion Daily active users of
Facebook for December 2017, an increase of 14% year-over-year.
• According to the same source, on average there were 2.13 billion Monthly active users of Facebook as of 31 December 2017,
an increase of 14% year-over-year.
• According to forecasts from media analyst firm BIA/Kelsey, U.S. social media advertisement revenues are expected to grow
to USD 24.2 billion in 2021.
• A researcher linked to Cambridge Analytica (CA), a political consulting firm had accessed details of 50 million Facebook
users. The data was shared with Cambridge Analytica, which used online data to reach voters on social media with
personalized messages and swayed 2016 US elections.
What effect will socia have on society’s future? How will it change how humans perceive the world?
• Social media will have a huge effect on the future of society and
human perception, and in many ways. It has become more and
more prevalent and will only continue to grow and expand. I
remember when I was younger and Myspace was still the place
to be. When Facebook came into the limelight, people weren’t
really sure what to do; I remember seeing Facebook and
thinking I needed to add everybody who lived in my town.
Human Interaction
• I think one of the main effects that social media will have on the
future of society is changing the way that people interact with one
another. On one hand, this can be negative; social media gives
people an option to post or engage in rude or inflammatory
behavior under the guise of being hidden behind a computer
screen. Others may feel that social media has made them less
likely to be able to engage with friends, family, or others in a face-
to-face environment. How many times have you been out and
seen people just staring at their phones? We so often interact with
others online and via social media that it can be argued that
people are losing out on the development of valuable social skills.
Self-Image
• As can be seen by quickly perusing Instagram or any other visually-based

network, people post a lot of photographs of themselves, vacations, workouts,
food, or just every day life. Because of this, people might start comparing
themselves to other people. Social media might negatively affect their self-
image because they do not have something (whether it be the body, the
money, or some other aspect) that someone online has. Some research has
even shown that likes on social media can be psychologically pleasing; people
can get addicted to the likes, even feeling that they have more of a support
system or that more people like them/are proud of them than might be true.
• If companies want to help combat self-image issues which can be
compounded by what is shared on social, they need to try and understand
how deeply ingrained social media is in modern society.
Flow of Information
• Social media provides a quick and easy way to spread news and information online. It is
great for up and coming bloggers or Youtubers, for journalists sharing stories, or even for
controversies like the United Airlines legging controversy. Many people around the United
States, and around the world, use social media as a way to discover news or new stories.
While this can be beneficial, the recent influx of fake news from the past presidential
election does need to be considered. For social media to become a beneficial news source
in the future, it must be ensured that consumers can trust the flow of information.
• The flow of information on social media can also perceive how human beings can see the
world. For example, the recent Women’s March in Washington, D.C. grew to be a
worldwide event, with hundreds of sister marches taking place not only across the United
States but across the world. Had social media not been in effect, most likely the march
would not have become as widely known as it was. Social media coverage of other
countries might also give insight into what is happening in other countries, affecting the
way in which people might understand other cultures.
Corporations and Customer Service
• Survey findings from 2016 state that when customers contact brands or
companies on social media with complaints or questions, 47% expect a
response within an hour and 84% not waiting or wanting to wait any longer
than one day for a response. 32% expect a response within 30 minutes. With
more and more customers taking to social media to air their grievances, or
even to rate a company on a website such as Yelp, being able to navigate the
social sphere is imperative for brands to survive.
• If brands respond negatively or rudely to customers, don't fulfill expectations,
or even fail to respond at all, that customer is not likely to positively review or
rate the brand on social media. In fact, if the customer is incensed by a certain
behavior, they may even leave bad reviews on social media. This can be a
detriment to a brand or company as some people might see those bad reviews
and choose a different brand or company for their needs or services.
• While it is a great resource to share and connect with friends
and family, it does more harm than good by the fact that it
makes everything so convenient in regards to human contact
and even common courtesy.
• For instance, it isn’t common for the mass majority of people to
religiously check their phone for updates or messages that aren’t
even considered urgent or important, but need to be checked
because of its instantaneous nature. Or, they need to check it
because whatever they are doing is just too boring and they feel
the need to be entertained. Imagine sitting across the table from
your date, and all they seem to want to do instead of being
engaged with you is check Facebook. Rude right?
Bibliography
• https://www.linkedin.com/pulse/social-media-impact-
human-behavior-society-piyushi-jain
• https://www.busfam.com/blog/social-media-impact-on-
human-behavior-and-society
• https://www.quora.com
/What-is-the-impact-of-Social-media-on-human-behavior-and-society
• https://tribecacare.com
/blog/social-media-on-human-behaviour-and-society/
• https://youtu.be/qO2onZwxBkM

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PROJECT

THEMA: THE IMPACT OF SOCIAL MEDIA

WORKED BY:MANJOLA HATIA

ACCEPTED BY:SONILA DAIU

• 1.The good impact of social media

• As can be seen by quickly perusing Instagram or any other visually-based

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