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    Traditional Approaches of Marketing

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    Angeline Taguiam
    This document outlines 5 traditional approaches to marketing: 1. The production concept focuses on a company's internal capabilities rather than consumer needs and wants. 2. The sales concept relies on aggressive personal selling and advertising to push products on the market. 3. The marketing concept holds that companies should determine and satisfy consumer needs to achieve organizational goals. 4. The relationship concept centers on maintaining long-term relationships with customers, distributors, dealers and suppliers. 5. The societal marketing concept states that companies should satisfy consumer needs in a way that benefits society.

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    Traditional Approaches of Marketing

    Uploaded by

    Angeline Taguiam
    214 views11 pages
    This document outlines 5 traditional approaches to marketing: 1. The production concept focuses on a company's internal capabilities rather than consumer needs and wants. 2. The sales concept relies on aggressive personal selling and advertising to push products on the market. 3. The marketing concept holds that companies should determine and satisfy consumer needs to achieve organizational goals. 4. The relationship concept centers on maintaining long-term relationships with customers, distributors, dealers and suppliers. 5. The societal marketing concept states that companies should satisfy consumer needs in a way that benefits society.

    Original Title

    TRADITIONAL-APPROACHES-OF-MARKETING

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    This document outlines 5 traditional approaches to marketing: 1. The production concept focuses on a company's internal capabilities rather than consumer needs and wants. 2. The sales concept relies on aggressive personal selling and advertising to push products on the market. 3. The marketing concept holds that companies should determine and satisfy consumer needs to achieve organizational goals. 4. The relationship concept centers on maintaining long-term relationships with customers, distributors, dealers and suppliers. 5. The societal marketing concept states that companies should satisfy consumer needs in a way that benefits society.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    214 views11 pages

    Traditional Approaches of Marketing

    Uploaded by

    Angeline Taguiam
    This document outlines 5 traditional approaches to marketing: 1. The production concept focuses on a company's internal capabilities rather than consumer needs and wants. 2. The sales concept relies on aggressive personal selling and advertising to push products on the market. 3. The marketing concept holds that companies should determine and satisfy consumer needs to achieve organizational goals. 4. The relationship concept centers on maintaining long-term relationships with customers, distributors, dealers and suppliers. 5. The societal marketing concept states that companies should satisfy consumer needs in a way that benefits society.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    TRADITIONAL

    APPROACHES OF
    MARKETING
    TRADITIONAL CONCEPT MARKETING
    -marketing strategy a
    company uses to determine if
    it can produce a viable
    product consumers want or
    need
    TRADITIONAL CONCEPT
    MARKETING
    -whether the company can
    produce enough products to
    fill the need, and the
    marketing method to fill the
    need
    TRADITIONAL
    APPROACHES
    to MARKETING
    APPROACHES
    1. PRODUCTION CONCEPT
    2. SALES CONCEPT
    3. MARKETING CONCEPT
    4. RELATIONSHIP CONCEPT
    5. SOCIETAL MARKETING
    CONCEPT
    PRODUCTION CONCEPT

    -focuses on the internal


    potentials of the company
    and not based on the desires
    and needs of the market
    Insitutions like when competition is
    weak or when demand goes beyond
    supply, a production -focused
    company can survived and even
    flourished.
    SALES CONCEPT

    -refers to the idea that people will


    buy more goods and services
    through personal selling and
    advertising done aggressively to
    push them in the market
    MARKETING CONCEPT

    -philosophy which states that


    organization must try hard to find out
    and satisfy the needs and wants of
    consumers while at the same time
    accomplishing the goal of organization
    RELATIONSHIP CONCEPT

    -approach that centers on


    maintaining and improving value-
    added long-term relationships with
    current customers, distributors,
    dealers and suppliers.
    SOCIETAL MARKETING CONCEPT

    -views that organization must


    satisfy the needs of
    consumers in a manner that
    gives for society’s benefits.

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